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Information regarding brand campaign with Big Communications and Together.

I. B. Lee made this Official Information request to Radio New Zealand Limited

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From: I. B. Lee

14 March 2019

Dear Radio New Zealand,

RNZ has recently launched a brand campaign in Auckland with Big Communications and Together (https://stoppress.co.nz/news/rnz-launche...)

Please supply the following information under the Official Information Act (OIA):
1. The duration of this brand campaign
2. Cost breakdown of everything related to the brand campaign - already incurred and any remaining for the rest of campaign duration
3. The number and location of promotional material (for example, but not limited to, billboard advertisements and bus advertisements) of the brand campaign
4. Projected (audience) reach of the entire brand campaign, and any documentation related to predicting and measuring this reach

If you need any more information from me, please let me know as soon as possible.

I understand that a decision on a request for information under the OIA should be made within 20 working days of receiving that request.

Yours faithfully,
I. B. Lee

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From: George Bignell


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Dear I. B. Lee

 

Please find the information you seek and our responses in italics
annotated to each of your questions:

 

1.            The duration of this brand campaign

The first elements of the campaign commenced on the 11th of February and
the last will conclude at the end of April.

2.            Cost breakdown of everything related to the brand campaign -
already incurred and any remaining for the rest of campaign duration

The total cost of the campaign will be $450,000. Further detail is
withheld under s 9(2)(b) (ii) and s 9(2)(i).  the Ombudsman has previously
held that RNZ is operating in a competitive marketplace and release of
 such detailed information would prejudice RNZ’s position.

3.            The number and location of promotional material (for
example, but not limited to, billboard advertisements and bus
advertisements) of the brand campaign

This detail is withheld under s 9(2)(b) (ii) and s 9(2)(i).  the Ombudsman
has previously held that RNZ is operating in a competitive marketplace and
release of such detailed information would prejudice RNZ’s position.

4.            Projected (audience) reach of the entire brand campaign, and
any documentation related to predicting and measuring this reach

This detail is withheld under s 9(2)(b) (ii) and s 9(2)(i).  the Ombudsman
has previously held that RNZ is operating in a competitive marketplace and
release of such detailed information would prejudice RNZ’s commercial
position.

If you need any more information from me, please let me know as soon as
possible.

 

As we are required to do, this message is to also advise you that our
response to your request can be referred to the Ombudsman’s Office for
review under s 28 (3) of the Official Information Act if you wish.

 

Kind regards

 

George Bignell| OIA Inquiries Coordinator

RADIO NEW ZEALAND | LEVEL 2 | 155 THE TERRACE

PO BOX 123 | WELLINGTON | NEW ZEALAND 6140 | [1]www.rnz.co.nz

DDI +64 4 474 1424 | [mobile number]

 

[2]cid:image001.png@01D4F5C8.BA275070                                                                                               

 

 

 

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