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Big Password Energy Campaign costs and background.

Jason Brown made this Official Information request to Ministry of Business, Innovation & Employment

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From: Jason Brown

Kiaora Ministry of Business, Innovation & Employment & CERTNZ,

Can the following please be provided in relation to the current Big Password Energy campaign:

1. Costs incurred to date and projected for the campaign

2. Break down of these costs, which are internal costs (staff, etc) and external costs (media/advertising agencies, advert costs, facebook advert costs and any other mediums used to broadcast the campaign)

3. Copies of minutes from the initialization of the campaign and duration of this starting as an idea to its current state

4. Details of agreed metrics being measured to determine success/failure/hit rates/awareness etc

5. How Government agencies are being audited/validated to be following CERT's advise on password policies and MFA use across their systems and platforms? (With a breakdown of % compliance versus non-compliance without agency names to avoid any risk of them being targeted)

Thank you in advance and bring your big password energy - this request can be answered in segments given this is a bit of data to collate.

Best wishes,

Jason Brown

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From: Ministerial Services
Ministry of Business, Innovation & Employment

Ref: 2223-0193

 

Dear Jason,

 

On behalf of the Ministry of Business, Innovation and Employment I
acknowledge your email of the 27^th of July 2022 requesting under the
Official Information Act 1982 (the Act), the following:

 

“Can the following please be provided in relation to the current Big
Password Energy campaign:

1. Costs incurred to date and projected for the campaign

2. Break down of these costs, which are internal costs (staff, etc) and
external costs (media/advertising agencies, advert costs, facebook advert
costs and any other mediums used to broadcast the campaign)

3. Copies of minutes from the initialization of the campaign and duration
of this starting as an idea to its current state

4. Details of agreed metrics being measured to determine
success/failure/hit rates/awareness etc

5. How Government agencies are being audited/validated to be following
CERT's advise on password policies and MFA use across their systems and
platforms? (With a breakdown of % compliance versus non-compliance without
agency names to avoid any risk of them being targeted)

Thank you in advance and bring your big password energy - this request can
be answered in segments given this is a bit of data to collate”

 

Your request is being processed in accordance with the Act and a response
will be sent to you in due course.

 

If you have any enquiries regarding your request, or its urgency, feel
free to contact us via email at [1][MBIE request email].

 

Nâku noa, nâ

MINISTERIAL SERVICES

               

Ngâ Pou o te Taumaru

Ministry of Business, Innovation and Employment

Level 4, 15 Stout Street, PO Box 1473, Wellington 6140

NZBN 9429000106078

 

 

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