Big Password Energy Campaign costs and background.
Jason Brown made this Official Information request to Ministry of Business, Innovation & Employment
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From: Jason Brown
Kiaora Ministry of Business, Innovation & Employment & CERTNZ,
Can the following please be provided in relation to the current Big Password Energy campaign:
1. Costs incurred to date and projected for the campaign
2. Break down of these costs, which are internal costs (staff, etc) and external costs (media/advertising agencies, advert costs, facebook advert costs and any other mediums used to broadcast the campaign)
3. Copies of minutes from the initialization of the campaign and duration of this starting as an idea to its current state
4. Details of agreed metrics being measured to determine success/failure/hit rates/awareness etc
5. How Government agencies are being audited/validated to be following CERT's advise on password policies and MFA use across their systems and platforms? (With a breakdown of % compliance versus non-compliance without agency names to avoid any risk of them being targeted)
Thank you in advance and bring your big password energy - this request can be answered in segments given this is a bit of data to collate.
Best wishes,
Jason Brown
From: Ministerial Services
Ministry of Business, Innovation & Employment
Ref: 2223-0193
Dear Jason,
On behalf of the Ministry of Business, Innovation and Employment I
acknowledge your email of the 27^th of July 2022 requesting under the
Official Information Act 1982 (the Act), the following:
“Can the following please be provided in relation to the current Big
Password Energy campaign:
1. Costs incurred to date and projected for the campaign
2. Break down of these costs, which are internal costs (staff, etc) and
external costs (media/advertising agencies, advert costs, facebook advert
costs and any other mediums used to broadcast the campaign)
3. Copies of minutes from the initialization of the campaign and duration
of this starting as an idea to its current state
4. Details of agreed metrics being measured to determine
success/failure/hit rates/awareness etc
5. How Government agencies are being audited/validated to be following
CERT's advise on password policies and MFA use across their systems and
platforms? (With a breakdown of % compliance versus non-compliance without
agency names to avoid any risk of them being targeted)
Thank you in advance and bring your big password energy - this request can
be answered in segments given this is a bit of data to collate”
Your request is being processed in accordance with the Act and a response
will be sent to you in due course.
If you have any enquiries regarding your request, or its urgency, feel
free to contact us via email at [1][MBIE request email].
Nâku noa, nâ
MINISTERIAL SERVICES
Ngâ Pou o te Taumaru
Ministry of Business, Innovation and Employment
Level 4, 15 Stout Street, PO Box 1473, Wellington 6140
NZBN 9429000106078
References
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1. mailto:[MBIE request email]
From: TWSD Ministerial Services
Ministry of Business, Innovation & Employment
Dear Jason
We refer to your email of 27 July 2022 requesting the following under the
Official Information Act 1982:
“Can the following please be provided in relation to the current Big
Password Energy campaign:
1. Costs incurred to date and projected for the campaign
2. Break down of these costs, which are internal costs (staff, etc) and
external costs (media/advertising agencies, advert costs, facebook advert
costs and any other mediums used to broadcast the campaign)
3. Copies of minutes from the initialization of the campaign and duration
of this starting as an idea to its current state
4. Details of agreed metrics being measured to determine
success/failure/hit rates/awareness etc
5. How Government agencies are being audited/validated to be following
CERT's advise on password policies and MFA use across their systems and
platforms? (With a breakdown of % compliance versus non-compliance without
agency names to avoid any risk of them being targeted)
Thank you in advance and bring your big password energy - this request can
be answered in segments given this is a bit of data to collate”
We are writing to notify you that we are extending the timeframe for
responding to your request due to staff illness. We will now respond to
your request on or before Friday, 26 August 2022, which is an extension of
3 working days.
Ngâ mihi,
MINISTERIAL SERVICES
Te Whakatairanga Service Delivery
Ministry of Business, Innovation and Employment
Level 2, 15 Stout Street, Wellington 6011 | PO Box 1473, Wellington 6140
From: Ministerial Services
Sent: Wednesday, 27 July 2022 11:04 am
To: [FOI #20030 email]
Subject: Acknowledgement of your Official Information Act Request
(2223-0193) [UNCLASSIFIED]
Ref: 2223-0193
Dear Jason,
On behalf of the Ministry of Business, Innovation and Employment I
acknowledge your email of the 27^th of July 2022 requesting under the
Official Information Act 1982 (the Act), the following:
“Can the following please be provided in relation to the current Big
Password Energy campaign:
1. Costs incurred to date and projected for the campaign
2. Break down of these costs, which are internal costs (staff, etc) and
external costs (media/advertising agencies, advert costs, facebook advert
costs and any other mediums used to broadcast the campaign)
3. Copies of minutes from the initialization of the campaign and duration
of this starting as an idea to its current state
4. Details of agreed metrics being measured to determine
success/failure/hit rates/awareness etc
5. How Government agencies are being audited/validated to be following
CERT's advise on password policies and MFA use across their systems and
platforms? (With a breakdown of % compliance versus non-compliance without
agency names to avoid any risk of them being targeted)
Thank you in advance and bring your big password energy - this request can
be answered in segments given this is a bit of data to collate”
Your request is being processed in accordance with the Act and a response
will be sent to you in due course.
If you have any enquiries regarding your request, or its urgency, feel
free to contact us via email at [1][MBIE request email].
Nâku noa, nâ
MINISTERIAL SERVICES
Ngâ Pou o te Taumaru
Ministry of Business, Innovation and Employment
Level 4, 15 Stout Street, PO Box 1473, Wellington 6140
NZBN 9429000106078
References
Visible links
1. mailto:[MBIE request email]
From: TWSD Ministerial Services
Ministry of Business, Innovation & Employment
Kia Ora Jason
Please find attached the Ministry of Business, Innovation and Employment’s
response to your Official Information Act request.
The files are too large to send as an attachment via email. Instead this
has been made available to you via Core Share; a secure, online
file-transfer service used by the Ministry. You will receive a separate
email shortly, with a link to log in and access the files. For you
convenience I have attached the External user guide for Core Share.
Please contact us if you do not receive the email from Core Share or if
you have any issues logging in to access the files.
Ngâ mihi,
MINISTERIAL SERVICES
Te Whakatairanga Service Delivery
Ministry of Business, Innovation and Employment
Level 2, 15 Stout Street, Wellington 6011 | PO Box 1473, Wellington 6140
Ministry of Business, Innovation & Employment
Notification
MBIE Core Admin would like to collaborate with you on R - Q2 (a) CERT NZ
Big Password Energy Updated Media V2.pdf
Please [1]Click here to accept this request.
© 2022 Ministry of Business, Innovation & Employment - OpenText Core
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Ministry of Business, Innovation & Employment
Notification
MBIE Core Admin would like to collaborate with you on R - Q3 (a) CERT NZ
campaign brief to Motion Sickness.pdf
Please [1]Click here to accept this request.
© 2022 Ministry of Business, Innovation & Employment - OpenText Core
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References
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Ministry of Business, Innovation & Employment
Notification
MBIE Core Admin would like to collaborate with you on R - Q3 (b) Motion
Sickness concepts presented to CERT NZ.pdf
Please [1]Click here to accept this request.
© 2022 Ministry of Business, Innovation & Employment - OpenText Core
Share. (Tech Support - [email address])
References
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Ministry of Business, Innovation & Employment
Notification
MBIE Core Admin would like to collaborate with you on R - Q3 (c) Motion
Sickness outline of talent scenes.pdf
Please [1]Click here to accept this request.
© 2022 Ministry of Business, Innovation & Employment - OpenText Core
Share. (Tech Support - [email address])
References
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Ministry of Business, Innovation & Employment
Notification
MBIE Core Admin would like to collaborate with you on R - Q3 (d) Email
chain between CERT NZ and Motion Sickness regarding final passphrases.pdf
Please [1]Click here to accept this request.
© 2022 Ministry of Business, Innovation & Employment - OpenText Core
Share. (Tech Support - [email address])
References
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1. https://core.opentext.com.au/users/#/sig...
Ministry of Business, Innovation & Employment
Notification
MBIE Core Admin would like to collaborate with you on R - Q3 (e) Final
creative treatments Big Password Energy .pdf
Please [1]Click here to accept this request.
© 2022 Ministry of Business, Innovation & Employment - OpenText Core
Share. (Tech Support - [email address])
References
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1. https://core.opentext.com.au/users/#/sig...
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