Questions about the Ways to Pay campaign
Marcus made this Official Information request to Auckland Transport
Currently waiting for a response from Auckland Transport, they must respond promptly and normally no later than (details and exceptions).
From: Marcus
Dear Auckland Transport,
I have a handful of questions about Auckland Transport's Ways to Pay program that I would like to ask using the Official Information Act.
In no particular order:
1. When it comes to using the brand marks of payment card service providers (Visa/Mastercard/American Express) who appear in the Ways to Pay campaign, were any of the payment providers directly involved in the campaign in any capacity, as opposed to say; just being able to use their brand marks as part of a standard payment provider relationship?
1b. If so, which payment providers were involved and could you share a bit about their input?
1c. Was any sign off or authorisation required by brand mark holders to launch the campaign featuring their logos or is it just a hand off, "follow these brand guidelines" type of process?
2. How were the brand mark placements in the campaign designs decided on? For example; in one variation, Visa appears as a hand holding a physical card, Mastercard appears on an Apple Watch and AmEx appears on a phone. I assume these variations were up to the designers discretion and are somewhat random but could you confirm that this is an accurate assumption?
3. How many variations of the Ways to Pay designs are there, across the various print layouts?
4. Were there any payment providers that were considered for inclusion that didn't make it into the final campaign?
5. Does the Ways to Pay campaign have a set end date or will it run more or less indefinitely, at least until the existing AT HOP system is eventually replaced by Motu Move?
Your time and effort is highly appreciated!
Kind Regards,
Marcus
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