Advertising aims and costs

Michael Ellis made this Official Information request to Retirement Commissioner

The request was successful.

From: Michael Ellis

Dear Retirement Commissioner,

I am aware that you are currently undertaking public advocacy advertising and am interested in the rationale and aims behind your decision to advertise. Could you please provide me with the following documents relating to paid advertising in the current calendar year (2022):

Authorisation document or documents, and any comments by the approver, for the advertising campaign. If these documents do not include the type, quantity of advertising and costs, please also provide this.
The documentation of the rationale and aims for the spend on public advertising.
Any reports on the effectiveness of the advertising with members of the public. (If this has not been completed as the campaign is underway, please advise an end date for the campaign so I can request this at that time.)

For clarity, I am not requesting information about any information that is solely displayed on the https://retirement.govt.nz/ website.

Please contact me if you wish to clarify any matter.

Yours faithfully,

Michael Ellis

Link to this

From: Te Ara Ahunga Ora Retirement Commission OIA Request


Attachment image001.png
135K Download


Kia ora Michael,

 

Thank you for your email. Your Official Information Act request, dated
19^th July 2022, has been noted and will be responded to you within the
statutory timeframe

 

Ngā mihi,

 

Rebecca Jenner | Performance Accountability Specialist

093451447 | 021 835 679 

 

PO Box 106 056, Auckland CBD 1143 | L15 19 Victoria Street, Auckland 1010
I L6 11 Chews Lane, Wellington 6011

 

 

------------------------------------------------------------------------

From: Michael Ellis <[1][FYI request #19966 email]>
Sent: Tuesday, 19 July 2022, 16:29
To: Te Ara Ahunga Ora Retirement Commission Office
<[2][email address]>
Subject: Official Information request - Advertising aims and costs

Dear Retirement Commissioner,

I am aware that you are currently undertaking public advocacy advertising
and am interested in the rationale and aims behind your decision to
advertise. Could you please provide me with the following documents
relating to paid advertising in the current calendar year (2022):

Authorisation document or documents, and any comments by the approver, for
the advertising campaign. If these documents do not include the type,
quantity of advertising and costs, please also provide this.
The documentation of the rationale and aims for the spend on public
advertising.
Any reports on the effectiveness of the advertising with members of the
public. (If this has not been completed as the campaign is underway,
please advise an end date for the campaign so I can request this at that
time.)

For clarity, I am not requesting information about any information that is
solely displayed on the [3]https://retirement.govt.nz/ website.

Please contact me if you wish to clarify any matter.

Yours faithfully,

Michael Ellis

-------------------------------------------------------------------

This is an Official Information request made via the FYI website.

Please use this email address for all replies to this request:
[4][FYI request #19966 email]

Is [5][Retirement Commissioner request email] the wrong address for Official Information
requests to Retirement Commissioner? If so, please contact us using this
form:
[6]https://fyi.org.nz/change_request/new?bo...

Disclaimer: This message and any reply that you make will be published on
the internet. Our privacy and copyright policies:
[7]https://fyi.org.nz/help/officers

If you find this service useful as an Official Information officer, please
ask your web manager to link to us from your organisation's OIA or LGOIMA
page.

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References

Visible links
1. mailto:[FYI request #19966 email]
2. mailto:[email address]
3. https://retirement.govt.nz/
4. mailto:[FYI request #19966 email]
5. mailto:[Retirement Commissioner request email]
6. https://fyi.org.nz/change_request/new?bo...
7. https://fyi.org.nz/help/officers

Link to this

From: Te Ara Ahunga Ora Retirement Commission OIA Request


Attachment image001.png
29K Download

Attachment TAAO response to Michael Ellis Aug 2022.pdf
630K Download View as HTML

Attachment RRIP 2022 DRAFT Project Plan.pdf
760K Download View as HTML

Attachment Marketing brief RRIP 2022.pdf
836K Download View as HTML

Attachment Paid Media RRIP Schedule v7.pdf
775K Download View as HTML

Attachment Design Service Agreement Augusto Redacted.pdf
2.6M Download View as HTML

Attachment Summary campaign results.pdf
2.4M Download View as HTML


Dear Mr Ellis,

 

Please find attached response letter, with accompanying attachments, in
response to your OIA request dated 19^th July 2022.

 

Ngā mihi,

 

Nick Beard | Business Lead
Ph: (09) 356 1448 

Addresses PO Box 106 056, Auckland CBD 1143 I  L15 19 Victoria Street,
Auckland 1010 I L6 11 Chews Lane, Wellington 6011

 

 

------------------------------------------------------------------------

From: Michael Ellis <[1][FOI #19966 email]>
Sent: Tuesday, 19 July 2022, 16:29
To: Te Ara Ahunga Ora Retirement Commission Office
<[2][email address]>
Subject: Official Information request - Advertising aims and costs

Dear Retirement Commissioner,

I am aware that you are currently undertaking public advocacy advertising
and am interested in the rationale and aims behind your decision to
advertise. Could you please provide me with the following documents
relating to paid advertising in the current calendar year (2022):

Authorisation document or documents, and any comments by the approver, for
the advertising campaign. If these documents do not include the type,
quantity of advertising and costs, please also provide this.
The documentation of the rationale and aims for the spend on public
advertising.
Any reports on the effectiveness of the advertising with members of the
public. (If this has not been completed as the campaign is underway,
please advise an end date for the campaign so I can request this at that
time.)

For clarity, I am not requesting information about any information that is
solely displayed on the [3]https://retirement.govt.nz/ website.

Please contact me if you wish to clarify any matter.

Yours faithfully,

Michael Ellis

-------------------------------------------------------------------

This is an Official Information request made via the FYI website.

Please use this email address for all replies to this request:
[4][FOI #19966 email]

Is [5][Retirement Commissioner request email] the wrong address for Official Information
requests to Retirement Commissioner? If so, please contact us using this
form:
[6]https://fyi.org.nz/change_request/new?bo...

Disclaimer: This message and any reply that you make will be published on
the internet. Our privacy and copyright policies:
[7]https://fyi.org.nz/help/officers

If you find this service useful as an Official Information officer, please
ask your web manager to link to us from your organisation's OIA or LGOIMA
page.

-------------------------------------------------------------------

 

References

Visible links
1. mailto:[FOI #19966 email]
2. mailto:[email address]
3. https://retirement.govt.nz/
4. mailto:[FOI #19966 email]
5. mailto:[Retirement Commissioner request email]
6. https://fyi.org.nz/change_request/new?bo...
7. https://fyi.org.nz/help/officers

Link to this

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