Advertising information on X (formerly known as Twitter)
Aulia Sastra Hidayat made this Official Information request to Accident Compensation Corporation
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From: Aulia Sastra Hidayat
Dear Accident Compensation Corporation,
I am writing to request information under the Official Information Act 1982 regarding the use of the social media platform X (formerly known as Twitter) for advertising by the Accident Compensation Corporation (ACC) during the year 2024. I would appreciate your responses to the following questions:
1. Confirmation: Has ACC used X for any paid advertising purposes during 2024?
2. Details of Campaigns: If ACC has advertised on X in 2024, please provide details of each campaign, including: The objectives of the campaign(s), Target audiences, Total advertising spend on X for the year
3. Awareness of Platform Concerns: Is ACC aware of concerns surrounding X's role in spreading misinformation, including reports of major advertisers leaving the platform due to issues such as misinformation and bot usage? If so, please provide any internal assessments, discussions, or considerations made by ACC regarding these risks and how they may have influenced decisions on using X for advertising.
Thank you for your response.
Yours faithfully,
Aulia
From: Government Services
Accident Compensation Corporation
Kia ora,
Thank you for contacting ACC’s Government Services inbox.
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will endeavour to respond as soon as possible, and no later than 20
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Ngâ mihi,
Government Services
PO Box 242 / Wellington 6011 / New Zealand / [5]www.acc.co.nz
ACC cares about the environment – please don’t print this email
unless it is really necessary. Thank you.
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From: Government Services
Accident Compensation Corporation
Kia ora Aulia
Please find attached our response to your official information request
dated 7 November 2024. If you have any questions about the response you
can contact us at this [1]address, for all other matters please use our
contact form at: [2]https://www.acc.co.nz/contact/ alternatively give us
a call on 0800 101 996.
If you are having trouble viewing the PDF, please ensure you have the
latest version of Adobe Acrobat Reader. To download this freeware please
click [3]here.
Ngâ mihi
Christopher Johnston (he/him)
Manager | OIA Services
* PO Box 242, Wellington 6011
ACC cares about the environment – please don’t print this email unless it
is really necessary. Thank you.
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