Media and costing relating to branding / name changes

Cody C made this Official Information request to Christchurch Polytechnic Institute of Technology

The request was successful.

From: Cody C

Dear Christchurch Polytechnic Institute of Technology,

I am requesting all information relating to the recent name changes, especially information pertaining to the latest known costs incurred in changing the branding and reasons for the change of branding, in accordance with the Official Information Act 1982.

Please note: This request has also been sent to Aoraki Polytechnic.

For the purposes of the Act, I am a New Zealand citizen and residing in New Zealand at the time of making this request. You generally have 20 working days to respond to this notice, as required by law. Your response will be published publicly on the website.

Yours faithfully,

Cody C

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Thank you for your email.


Our current timeframe for replying is approximately 3 working days. 
Please be assured we will answer your email as quickly as possible.


URGENT ENQUIRIES - If your enquiry is urgent, we encourage you to phone us
on 0800 24 24 76 and talk to a Customer Service Representative or use our
Callback service via this 0800 number if short on time.



CPIT/Aoraki Polytech Contact Centre team

0800 24 24 76

[1][Christchurch Polytechnic Institute of Technology request email]


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From: Ralph Knowles

Attachment image001.png
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Attachment Ara Process Paper.pdf
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Attachment Ara Trademark Process Paper.pdf
137K Download View as HTML

Attachment CPIT Aoraki Brand Budget.doc
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Our reference:   OIA/16/003


Dear Cody C


Thank you again for your OIA request received here on 30 March 2016.


I note that the request was also sent to Aoraki Polytechnic.  As you will
be aware, neither CPIT or Aoraki Polytechnic now legally exists.  This
response is on behalf of the Ara Institute of Canterbury.


The three documents attached are:


1                     New Entity Process Paper prepared by Novo Strategic
Advertising and Design dated 17 March 2016

2                     Letter from Buddle Findlay re Brand due diligence
dated 16 March 2016

3                     Brand Budget including budget and spend to date
dated 18 March 2016


These three documents provide the fullest immediately available  set of
official information relevant to your request;  I believe they cover the
substance of your request.  However, if you require further detail or
answers to specific questions, please contact me.  They would probably
 require an extension of three weeks  beyond 27 April 2016  because of the
amount of research and collation that would be needed.


Please note that you may seek a review of this response by writing to the
Office of the Ombudsman.


Ralph Knowles

Official Informaiton Officer











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