Television ads for public transport

Zhiming Shi made this Official Information request to Auckland Transport

The request was partially successful.

From: Zhiming Shi

Dear Auckland Transport,

Can television video advertising which has been designed to promote Auckland public transport (train, ferry or bus), that has been made in the past two years (2018 to 2021) please be provided.

This request is similar to this request in terms of scope https://fyi.org.nz/request/13087-covid-1...

Yours faithfully,

Zhiming Shi

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From: AT Official Information (AT)
Auckland Transport


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Kia ora Zhiming,

Auckland Transport (AT) acknowledges receipt of your request for official
information dated 6 July 2021.

We hope to respond to your request as soon as possible, but not later than
3 Aug 2021, which is 20 working days after the day your request was
received. If we aren’t able to respond to your request by then, we will
notify you of an extension of that timeframe.

Your case is being managed by Cameron, who is one of our LGOIMA Business
Partners. If you have any further queries, you can contact the team on
(09) 355 3553 during business hours, quoting Local Government Official
Information request number CAS-407501-H9Q8G0.

Ngâ mihi,

Pablo | Customer Care Coordinator
Customer Care – Case Management
Auckland Transport
Private Bag 92250, Auckland 1142
P 09 355 3553 | E [1][email address] or
[2][email address]
[3]www.at.govt.nz
[4]cid:image008.jpg@01D4DF26.CF144370
[5]cid:image002.jpg@01D2927A.134A0850[6]cid:image003.jpg@01D2927A.134A0850 [7]cid:image004.jpg@01D2927A.134A0850 [8]cid:image005.jpg@01D2927A.134A0850[9]cid:image006.jpg@01D2927A.134A0850

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From: AT Official Information (AT)
Auckland Transport


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Kia ora Zhiming,
 
My name is Cameron and I’m a LGOIMA Business Partner at Auckland
Transport. I’m responsible for looking into the official information
request you made on 6/07/2021 regarding TV ads.
 
As your request is for information that is not available straight away, we
need to treat it as an official information request. This means that we
follow the rules of the Local Government Official Information and Meetings
Act 1987 (LGOIMA)
 
Seeking clarification
Can you please confirm what information you would like? For e.g; are you
interested in the cost? Or are you interested in the adverts themselves?

Please let me know if you would like to discuss.
If you need to provide us with more information relevant to your request
or you have any questions, simply reply to this email leaving the subject
line as it is. We’ll make sure this information is added to your case.

Ngā mihi
Cameron 
LGOIMA Business Partner 
Auckland Transport
20 Viaduct Harbour Avenue, Auckland 1010
[1]www.at.govt.nz

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From: Zhiming Shi

Dear AT Official Information (AT),

I am looking for the adverts themselves, thank you.

Yours sincerely,

Zhiming Shi

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From: AT Official Information (AT)
Auckland Transport


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Kia ora Zhiming,

I can confirm that Auckland Transport is going to provide you with the
requested videos, however, it will take us a bit longer to prepare it for
release.

I aim to have it out to you by 13 August.

Please let me know if you would like to discuss this.

kind regards
Cameron Kirchoff | LGOIMA – Business Partner
Auckland Transport
Private Bag 92250, Auckland 1142
P 09 355 3553 | E [1][email address] or
[2][email address]
[3]www.at.govt.nz
[4][IMG][5][IMG] [6][IMG] [7][IMG][8][IMG]

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From: Zhiming Shi

Dear AT Official Information (AT),

Is there any updates on this request.

Yours sincerely,

Zhiming Shi

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From: AT Official Information (AT)
Auckland Transport


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Hi Zhiming,
 
Below is a list of the adverts done for train, buses, ferries since 2018.

Auckland Transport (AT) does not often use traditional television for
advertising. AT does occasionally use ‘on-demand’ television and more
often uses advertising on YouTube and Facebook, targeting Auckland
audiences.

[1]https://www.youtube.com/watch?v=nhbrL4pX... – Rail Safety Week August
2021
[2]https://www.youtube.com/watch?v=RWfoyNVt... – Downtown ferry terminal
July 2021
[3]https://www.youtube.com/watch?v=Blq4nxzI... – Puhinui station
development July 2021
[4]https://www.youtube.com/watch?v=ij_ELJCl... – City Centre Bus Plan July
2021
[5]https://www.youtube.com/watch?v=ivdDlher... – Roses and Lilies (AT
Mobile) April 2021
[6]https://www.youtube.com/watch?v=ZSClKKZw... – First time tapper
(AT HOP) April 2021
[7]https://www.youtube.com/watch?v=OcSTcF-i... – Go Metro 2017 (also ran
in 2018)

Please let me know if you would like to discuss this. Should you believe
that we have not dealt with your request appropriately, you are able to
make a complaint to the Office of the Ombudsman in accordance with section
27(3) of the LGOIMA Act and seek an investigation and review in regard to
this matter.

kind regards
Cameron Kirchoff | LGOIMA – Business Partner
Auckland Transport
Private Bag 92250, Auckland 1142
P 09 355 3553 | E [8][email address] or
[9][email address]
[10]www.at.govt.nz
[11][IMG][12][IMG] [13][IMG] [14][IMG][15][IMG]

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Things to do with this request

Anyone:
Auckland Transport only: