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Social marketing and the agencies that deliver it

Tim Antric made this Official Information request to Ministry of Health

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From: Tim Antric

Kia ora

I am currently working on a PhD documenting the evolution of social marketing in Aotearoa New Zealand.

Can you please provide a list of all national agencies (government, non-profit and for-profit) that have been funded to undertake social marketing activity to encourage and enable people to make healthier lifestyle choices since 1990, along with the budgets made available by year?

I use the definition of social marketing as published by the HSC "Social marketing is the use of marketing principles and techniques to improve the welfare of people and the physical, social and economic environment in which they live.
It is a carefully planned, long-term approach to changing human behaviour. The behaviour change may involve doing something new (covering up in the sun), doing something differently (washing the car on the grass rather than the side of the road) or stopping doing something altogether (drink driving). Social marketing is also used to help create environments that support the desired behaviour. Social marketing uses many commercial marketing principles and techniques. However it aims to benefit the target audience and society as a whole rather than make a financial profit". This activity may include social advertising programmes, public relations, advocacy, community engagement, stakeholder engagement, social media, etc.

Can you also please provide any and all documents that informed the establishment of ALAC, HSC and HPA, and any documents that informed the winding up of ALAC and HSC, and copies of the annual reports of these agencies from 1990 onwards.

Can you also please provide any documents relating to support for the use of the terms social marketing and health promotion and/or documents that discourage such use.

Ngā mihi nui

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Ministry of Health


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Dear Mr Antric

Thank you for your request for official information, received on 11 August
2019 requesting:
       
 "I am currently working on a PhD documenting the evolution of social
marketing in Aotearoa New Zealand.

Can you please provide a list of all national agencies (government,
non-profit and for-profit) that have been funded to undertake social
marketing activity to encourage and enable people to make healthier
lifestyle choices since 1990, along with the budgets made available by
year?

I use the definition of social marketing as published by the HSC "Social
marketing is the use of marketing principles and techniques to improve the
welfare of people and the physical, social and economic environment in
which they live.
It is a carefully planned, long-term approach to changing human behaviour.
The behaviour change may involve doing something new (covering up in the
sun), doing something differently (washing the car on the grass rather
than the side of the road) or stopping doing something altogether (drink
driving). Social marketing is also used to help create environments that
support the desired behaviour. Social marketing uses many commercial
marketing principles and techniques. However it aims to benefit the target
audience and society as a whole rather than make a financial profit". This
activity may include social advertising programmes, public relations,
advocacy, community engagement, stakeholder engagement, social media, etc.

Can you also please provide any and all documents that informed the
establishment of ALAC, HSC and HPA, and any documents that informed the
winding up of ALAC and HSC, and copies of the annual reports of these
agencies from 1990 onwards.

Can you also please provide any documents relating to support for the use
of the terms social marketing and health promotion and/or documents that
discourage such use."
In order to provide you with the information you seek, we would like to
clarify your request.

In regards to the following part of your request, by budget are you
referring to advertising costs made available by year?
"Can you please provide a list of all national agencies (government,
non-profit and for-profit) that have been funded to undertake social
marketing activity to encourage and enable people to make healthier
lifestyle choices since 1990, along with the budgets made available by
year".

I look forward to your advice clarifying the OIA request.

Kind regards
Catherine Simpson

OIA Services
Government Services
Office of the Director-General
Ministry of Health
E: [email address]

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From: Tim Antric

Kia ora

Thanks for your response.

"In regards to the following part of your request, by budget are you
referring to advertising costs made available by year?"

I would prefer the total programme costs by year, this might include policy and strategy, stakeholder engagement, resource development, events, sponsorship, community engagement, public relations, and advertising. If this is not possible then advertising could serve as a proxy measure.

Ngā mihi nui

Tim Antric

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Ministry of Health


Attachment H201907197 Partial Transfer Letter.pdf
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Dear Mr Antric

Please find attached a letter regarding your request for official
information.

Yours sincerely,
Catherine Simpson
OIA Advisor
Office of the Director-General
Ministry of Health
Government Services
Office of the Director-General
Ministry of Health
[1]www.health.govt.nz

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From: Oriana Chin

Dear Mr Antric

 

I am acknowledging receipt of your OIA request for information relating to
“Social marketing and the agencies that deliver it”. This request was
partially transferred to the Health Promotion Agency by the Ministry of
Health and was received by us today (Tuesday 20 August 2019).

 

We will respond to your request within 20 working days. You should receive
a response on or before 17 September 2019.

 

Regards

 

Oriana Chin | Librarian

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