Lottery Demographics

Joshua Grainger made this Official Information request to New Zealand Lotteries Commission

The request was partially successful.

From: Joshua Grainger

Dear New Zealand Lotteries Commission,

I would like to request under the Official Information Act some information related to the demographics of lottery users. I would like to request under the Act any research, surveys, or other information that gives the demographics of or statistics about users of the New Zealand Lottery. Information I'm looking for includes, but is not limited to: ages, income levels, levels of education, occupation, number of tickets/expenditure, how often users play, and so on, with a break down by each individual product that New Zealand Lotteries offers: Lotto, Keno, Big Wednesday, Bullseye, and Instant Kiwi.

Feel free to contact me if you want me to clarify my request.

Yours faithfully,

Joshua Grainger

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From: Karen Jones
New Zealand Lotteries Commission

Attachment OIA request re lottery demographics May 2012.docx
86K Download View as HTML

Dear Joshua


Please find attached NZ Lotteries’ response to your recent OIA request.


Kind regards

Karen Jones



Karen Jones

Head of Communications and Government Relations

NZ Lotteries






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