Marketing spend on billboards outside airports
E. Macdonell made this Official Information request to Civil Aviation Authority of New Zealand
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From: E. Macdonell
Dear Civil Aviation Authority of New Zealand,
I am writing under Official information acts to find out how much the billboard campaign regarding placing items in your carry on cost? These billboards have recently appeared outside of airports and it appears disproportionate marketing expenditure when a sign inside the airport would be far more effective. Can you please supply the costs for these billboard campaigns?
Yours faithfully,
E. MacDonell
From: OIA
Civil Aviation Authority of New Zealand
Kia ora E,
I acknowledge receipt of your official information request to the CAA for the following –
" Dear Civil Aviation Authority of New Zealand, I am writing under Official information acts to find out how much the billboard campaign regarding placing items in your carry on cost? These billboards have recently appeared outside of airports and it appears disproportionate marketing expenditure when a sign inside the airport would be far more effective. Can you please supply the costs for these billboard campaigns?"
We received your request on 30/01/2026. We will endeavour to respond to your request as soon as possible and in any event no later than 2 March 2025, being 20 working days after the day your request was received. If we are unable to respond to your request by then, we will notify you of an extension of that timeframe.
Your request is being handled by the resolutions team. If you have any queries, please feel free to contact us at [CAA request email] with the reference 26/OIR/158.
If any additional factors come to light which are relevant to your request, please do not hesitate to contact us so that these can be considered.
Nga Mihi,
Brett Mercer (he/him)
Resolutions Advisor | Kaitohutohu Whakatau
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