Marketing spend on billboards outside airports

E. Macdonell made this Official Information request to Civil Aviation Authority of New Zealand

The request was successful.

From: E. Macdonell

Dear Civil Aviation Authority of New Zealand,
I am writing under Official information acts to find out how much the billboard campaign regarding placing items in your carry on cost? These billboards have recently appeared outside of airports and it appears disproportionate marketing expenditure when a sign inside the airport would be far more effective. Can you please supply the costs for these billboard campaigns?

Yours faithfully,

E. MacDonell

Link to this

From: OIA
Civil Aviation Authority of New Zealand

Kia ora E,

I acknowledge receipt of your official information request to the CAA for the following –

" Dear Civil Aviation Authority of New Zealand, I am writing under Official information acts to find out how much the billboard campaign regarding placing items in your carry on cost? These billboards have recently appeared outside of airports and it appears disproportionate marketing expenditure when a sign inside the airport would be far more effective. Can you please supply the costs for these billboard campaigns?"

We received your request on 30/01/2026. We will endeavour to respond to your request as soon as possible and in any event no later than 2 March 2025, being 20 working days after the day your request was received. If we are unable to respond to your request by then, we will notify you of an extension of that timeframe.

Your request is being handled by the resolutions team. If you have any queries, please feel free to contact us at [CAA request email] with the reference 26/OIR/158.

If any additional factors come to light which are relevant to your request, please do not hesitate to contact us so that these can be considered.

Nga Mihi,

Brett Mercer (he/him)
Resolutions Advisor | Kaitohutohu Whakatau
Privacy is precious
PROTECT IT. RESPECT IT
Civil Aviation Authority of New Zealand |Te Mana Rererangi Tûmatanui o Aotearoa |
[mobile number] |Email: [email address]
|Level 15, Datacom Centre, 55 Featherston Street, Wellington 6011, New Zealand
P Please consider the environment before printing this e-mail

show quoted sections

Link to this

From: OIA
Civil Aviation Authority of New Zealand


Attachment 20260218 MacDonnell Decision Letter 26 OIR 158.pdf
181K Download View as HTML


Kia ora E,

Please find attached a decision on your request 26 OIR 158 with the Civil Aviation Authority.

Nga Mihi,

Brett Mercer (he/him)
Senior Advisor, Resolutions | Whakataunga Kaitohutohu Matua
Privacy is precious
PROTECT IT. RESPECT IT
Civil Aviation Authority of New Zealand |Te Mana Rererangi Tūmatanui o Aotearoa |
[mobile number] |Email: [email address]
|Level 15, Datacom Centre, 55 Featherston Street, Wellington 6011, New Zealand
P Please consider the environment before printing this e-mail

This e-mail (and its accompanying attachments) is intended for the named recipient only and may contain information that is provided in confidence and may be subject to legal privilege. Any classification marking must be adhered to. If you are not the intended recipient please inform the sender and destroy the message. If you have received this message in error you must not distribute or copy this e-mail or its attachments. The Civil Aviation Authority accepts no responsibility for any changes made to this message after the transmission from the Civil Aviation Authority. Before opening or using attachments, check them for viruses and other effects. This communication may be accessed or retained for information assurance and cyber security purposes.

Link to this

Things to do with this request

Anyone:
Civil Aviation Authority of New Zealand only: