Covid 19 vaccination advertising briefs in 2021 and 2022

Erika Whittome made this Official Information request to Ministry of Health

Currently waiting for a response from Ministry of Health, they must respond promptly and normally no later than (details and exceptions).

From: Erika Whittome

Dear Ministry of Health,
Under the act I am requesting a copy of the advertising briefs sent to advertising agencies or media companies for Covid 19’vaccination adverts from the MoH.
I request the briefs for print, radio, YouTube videos and television adverts as well as Facebook.

Yours faithfully,

Erika Whittome

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From: OIA Requests


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Kia ora Erika, 

 

Thank you for your request under the Official Information Act 1982 (the
Act), received by the Ministry of Health on 1 May 2025. You requested:

 

"Under the act I am requesting a copy of the advertising briefs sent to
advertising agencies or media companies for Covid 19’vaccination adverts
from the MoH.
I request the briefs for print, radio, YouTube videos and television
adverts as well as Facebook."

 

The reference number for your request is H2025066214. As required under
the Act, the Ministry will endeavour to respond to your request no later
than 20 working days after the day your request was received:
http://www.ombudsman.parliament.nz/.   

 

If you have any queries related to this request, please do not hesitate to
get in touch ([1][email address]).

 

 

Ngā mihi 
 
OIA Services Team 

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References

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From: OIA Requests


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Kia ora Erika,
 
Regarding your request for official information, it is to our knowledge
that the Department of the Prime Minister and Cabinet led the development
of the Unite Against COVID-19 campaign. The Department of the Prime
Minister and Cabinet has informed the Ministry that should you want
any/all briefs then they would be more than happy to provide you with a
response. If you could please clarify your request, that would be much
appreciated. 
 

Ngā mihi 

OIA Services Team 

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From: Erika Whittome

Dear OIA Requests,

Under the act I am requesting a copy of the advertising briefs sent to advertising agencies or media companies for Covid 19’vaccination adverts.

I request the briefs for print, radio, YouTube videos and television adverts as well as Facebook.

Yours sincerely,

Erika Whittome

Link to this

Things to do with this request

Anyone:
Ministry of Health only: