Covid 19 vaccination advertising briefs in 2021 and 2022
Erika Whittome made this Official Information request to Ministry of Health
This request has an unknown status. We're waiting for Erika Whittome to read a recent response and update the status.
From: Erika Whittome
Dear Ministry of Health,
Under the act I am requesting a copy of the advertising briefs sent to advertising agencies or media companies for Covid 19’vaccination adverts from the MoH.
I request the briefs for print, radio, YouTube videos and television adverts as well as Facebook.
Yours faithfully,
Erika Whittome
From: OIA Requests
Kia ora Erika,
Thank you for your request under the Official Information Act 1982 (the
Act), received by the Ministry of Health on 1 May 2025. You requested:
"Under the act I am requesting a copy of the advertising briefs sent to
advertising agencies or media companies for Covid 19’vaccination adverts
from the MoH.
I request the briefs for print, radio, YouTube videos and television
adverts as well as Facebook."
The reference number for your request is H2025066214. As required under
the Act, the Ministry will endeavour to respond to your request no later
than 20 working days after the day your request was received:
http://www.ombudsman.parliament.nz/.
If you have any queries related to this request, please do not hesitate to
get in touch ([1][email address]).
Ngā mihi
OIA Services Team
show quoted sections
References
Visible links
1. mailto:[email address]
From: OIA Requests
Kia ora Erika,
Regarding your request for official information, it is to our knowledge
that the Department of the Prime Minister and Cabinet led the development
of the Unite Against COVID-19 campaign. The Department of the Prime
Minister and Cabinet has informed the Ministry that should you want
any/all briefs then they would be more than happy to provide you with a
response. If you could please clarify your request, that would be much
appreciated.
Ngā mihi
OIA Services Team
show quoted sections
From: Erika Whittome
Dear OIA Requests,
Under the act I am requesting a copy of the advertising briefs sent to advertising agencies or media companies for Covid 19’vaccination adverts.
I request the briefs for print, radio, YouTube videos and television adverts as well as Facebook.
Yours sincerely,
Erika Whittome
From: OIA Requests
Kia ora Erika,
Further to the email sent on 14 May 2025, the Ministry would like to
clarify your request to ensure the provision of an accurate and timely
response.
For further context, the Department of Prime Minister and Cabinet held
primary responsibility for advertising and public communication regarding
COVID 19. For your reference, please refer to this publicly available
response to a previous request for information:
[1]https://www.dpmc.govt.nz/sites/default/f...
The Ministry queried a transfer of your initial request to the the
Department of Prime Minister and Cabinet, however as your initial request
specifically referenced the Ministry of Health, they were unable to accept
the transfer. The Ministry is seeking further clarification regarding the
scope of your request.
While you noted in your response to our email on 14 April 2025 you are
"requesting a copy of the advertising briefs sent to advertising agencies
or media companies for Covid 19’vaccination adverts. I request the briefs
for print, radio, YouTube videos and television adverts as well as
Facebook" you have not specified if this is in relation to just the
Ministry of health, as noted in your initial request, or if you have
clarified the scope of the request to be any and/or all information held
in relation Covid 19 vaccination adverts.
The Department of Prime Minister and Cabinet noted they would accept the
transfer of your request if you are seeking information that was not
specific to the Ministry of Health. You may wish to contact them in
relation to this request, as they were the lead agency for all advertising
and public communication regarding COVID 19. They can be contacted at:
[2][email address]
Ngâ mihi
OIA Services Team
Ministry of Health | Manatû Hauora
M[3]inistry of Health information releases
------------------------------------------------------------------------
From: Erika Whittome <[FOI #30879 email]>
Sent: Wednesday, 14 May 2025 13:18
To: OIA Requests <[email address]>
Subject: Re: Clarification regarding your request for official
information, ref: H2025066214 CRM:0449865
Dear OIA Requests,
Under the act I am requesting a copy of the advertising briefs sent to
advertising agencies or media companies for Covid 19’vaccination adverts.
I request the briefs for print, radio, YouTube videos and television
adverts as well as Facebook.
Yours sincerely,
Erika Whittome
show quoted sections
From: OIA Requests
Tēnā koe Erika
Thank you for your request under the Official Information Act 1982 (the
Act) to the Ministry of Health – Manatū Hauora (the Ministry) on 1 May
2025 for information regarding COVID-19 vaccination adverts. You
requested:
...a copy of the advertising briefs sent to advertising agencies or media
companies for Covid 19’vaccination adverts from the MoH.
I request the briefs for print, radio, YouTube videos and television
adverts as well as Facebook.
On 14 May 202, the Ministry contacted you to clarify your request, noting
that:
Regarding your request for official information, it is to our knowledge
that the Department of the Prime Minister and Cabinet led the development
of the Unite Against COVID-19 campaign. The Department of the Prime
Minister and Cabinet (DPMC) has informed the Ministry that should you want
any/all briefs then they would be more than happy to provide you with a
response. If you could please clarify your request, that would be much
appreciated.
On 14 May 2025, you responded with:
I am requesting a copy of the advertising briefs sent to advertising
agencies or media companies for Covid 19’vaccination adverts.
I request the briefs for print, radio, YouTube videos and television
adverts as well as Facebook...
On 27 May 2025, the Ministry sent a further email to clarify your request
to ensure the provision of an accurate and timely response. The Ministry
advised:
“...For further context, the Department of Prime Minister and Cabinet held
primary responsibility for advertising and public communication regarding
COVID 19. For your reference, please refer to this publicly available
response to a previous request for information:
[1]www.dpmc.govt.nz/sites/default/files/2022-02/dpmc-roiar-oia-2020-21-0674-ka-kite-covid-vaccine-advert.pdf
The Ministry queried a transfer of your initial request to the the
Department of Prime Minister and Cabinet, however as your initial request
specifically referenced the Ministry of Health, they were unable to accept
the transfer. The Ministry is seeking further clarification regarding the
scope of your request.
While you noted in your response to our email on 14 April 2025 you are
"requesting a copy of the advertising briefs sent to advertising agencies
or media companies for Covid 19’vaccination adverts. I request the briefs
for print, radio, YouTube videos and television adverts as well as
Facebook" you have not specified if this is in relation to just the
Ministry of health, as noted in your initial request, or if you have
clarified the scope of the request to be any and/or all information held
in relation Covid 19 vaccination adverts.
The Department of Prime Minister and Cabinet noted they would accept the
transfer of your request if you are seeking information that was not
specific to the Ministry of Health. You may wish to contact them in
relation to this request, as they were the lead agency for all advertising
and public communication regarding COVID 19. They can be contacted at:
[2][email address].”
As noted in our email on 27 May 2025, DPMC lead and held primary
responsibility for advertising and public communications as related to
COVID-19. The Ministry would like to refer you to the publicly available
information provided in our email on 27 May 2025:
[3]www.dpmc.govt.nz/sites/default/files/2022-02/dpmc-roiar-oia-2020-21-0674-ka-kite-covid-vaccine-advert.pdf.
As we have not heard back from you in relation to our email on 27 May
2025, the Ministry at this moment has nothing further to add. However, the
Ministry is open to working with a new refined request and advises you may
wish to contact DPMC at: [4][email address].
If you wish to discuss any aspect of your request with us, including this
decision, please feel free to contact the OIA Services Team on:
[5][email address]
Under section 28(3) of the Act, you have the right to ask the Ombudsman to
review any decisions made under this request. The Ombudsman may be
contacted by email at: [6][email address] or by calling 0800
802 602.
Ngā mihi
OIA Services Team
Ministry of Health | Manatū Hauora
M[7]inistry of Health information releases
show quoted sections
References
Visible links
1. https://www.dpmc.govt.nz/sites/default/f...
2. mailto:[email address]
3. https://www.dpmc.govt.nz/sites/default/f...
4. mailto:[email address]
5. mailto:[email address]
6. mailto:[email address]
7. https://www.health.govt.nz/about-ministr...
From: Erika Whittome
Dear OIA Requests,
I have looked at the link https://www.dpmc.govt.nz/sites/default/f...
There are no briefs there.
If you say that only DPMC ran the advertising, then please request the advertising briefs from them under the Act.
Yours sincerely,
Erika Whittome
From: OIA Requests
Dear Erika,
Please find attached a letter regarding your request for information.
Ngā mihi
OIA Services Team
Ministry of Health | Manatū Hauora
M[1]inistry of Health information releases
------------------------------------------------------------------------
From: Erika Whittome <[FOI #30879 email]>
Sent: Thursday, 29 May 2025 16:56
To: OIA Requests <[email address]>
Subject: Re: Response to your official information act request – ref
H2025066214 CRM:0449865
Dear OIA Requests,
I have looked at the link
[2]https://aus01.safelinks.protection.outlo...
There are no briefs there.
If you say that only DPMC ran the advertising, then please request the
advertising briefs from them under the Act.
Yours sincerely,
Erika Whittome
show quoted sections
Things to do with this request
- Add an annotation (to help the requester or others)
- Download a zip file of all correspondence
Offensive? Unsuitable?
Requests for personal information and vexatious requests are not considered valid requests for Official Information (read more).
If you believe this request is not suitable, you can report it for attention by the site administrators
Report this request
Classimonk left an annotation ()
Stay cool this summer with an air conditioner on rent—a smart, budget-friendly choice. Best deals now available for<a href="https://classimonk.com/location/kolkata/...>air conditioner on rent in Kolkata!</a> ?
Link to this