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Advertising Costs of Covid19 Pandemic

Grant bristow made this Official Information request to Ministry of Health

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From: Grant bristow

Dear Ministry of Health,

Good afternoon. I wish to make an Official Information Request to the Ministry of Health, more specifically the authority in charge of the Covid19 response for New Zealand.

Could you please provide data/ information relating to the following from the point in which the Pandemic began to most recent data?

1). Television advertising across all platforms.
2). Radio advertising across all platforms.
3). Internet/ web based advertising across all platforms.
4). Advertising specifically relating to Social Media.
5). Advertising across paper media, I.e Newspapers
6). Advertising posters, handouts, literature etc.

Please provide breakdowns of the advertising relating to:

1). Immunization shots number one and two.
2). Immunization boosters
3). Immunization for 12- 16 year olds
4). Immunization for 5- 11 year olds
5). Information regarding lock downs
6). Information regarding the Traffic Light System
7). Information regarding Vaccine Passports
8). Information regarding Vaccine Mandates.

Finally, of these totals, could also please provide statistics/ information on advertising based on Maori.

Thank you for time.

Yours faithfully,

Grant Bristow

Link to this

From: OIA Requests

Thank you for your Official Information Act request. This is
an automatic reply to let you know we received it.

In accordance with the Act, we'll let you know our decision within no more
than 20 working days. If you'd like to calculate the timeframe, you can
use the Ombudsman's online calculator
here: [1]http://www.ombudsman.parliament.nz/

Due to the COVID-19 global pandemic response, the Ministry is experiencing
significantly higher volumes of queries and requests for information. This
means we may take some time in responding to your request. The Ministry
regularly updates information about the COVID-19 situation and publishes
OIA responses considered to be of public interest:
[2]https://www.health.govt.nz/about-ministr...

Please also refer to the Unite Against Covid-19 website for copies of
papers, minutes, and key advice for the decisions the Government has made
relating to COVID-19.

Sometimes we may need to clarify aspects of a request. You can expect to
hear from us soon if that is the case here.

Ngā mihi,

OIA Services

Government Services

Office of the Director-General

Ministry of Health

E: [3][email address]

 

 

 

 

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References

Visible links
1. http://scanmail.trustwave.com/?c=15517&a...
2. https://www.health.govt.nz/about-ministr...
3. mailto:[email address]

Link to this

From: OIA Requests


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Kia ora Grant,

Thank you for your request for official information received on 15 March
2022 for:

 

“Could you please provide data/ information relating to the following from
the point in which the Pandemic began to most recent data?

 

1). Television advertising across all platforms.

2). Radio advertising across all platforms.

3). Internet/ web based advertising across all platforms.

4). Advertising specifically relating to Social Media.

5). Advertising across paper media, I.e Newspapers 6). Advertising
posters, handouts, literature etc.

 

Please provide breakdowns of the advertising relating to:

 

1). Immunization shots number one and two.

2). Immunization boosters

3). Immunization for 12- 16 year olds

4). Immunization for 5- 11 year olds

5). Information regarding lock downs

6). Information regarding the Traffic Light System 7). Information
regarding Vaccine Passports 8). Information regarding Vaccine Mandates.

 

Finally, of these totals, could also please provide statistics/
information on advertising based on Maori.”

 

Your request asks for information which is more closely connected with the
functions of the Department of the Prime Minister and Cabinet (DPMC). For
this reason, the Ministry of Health has decided to transfer your request
to DPMC under section 14(b)(ii) of the Act. You can expect a response from
DPMC in due course.

 

Under section 28(3) of the Act you have the right to ask the Ombudsman
to review any decisions made under this request. The Ombudsman may be
contacted by email at: [1][email address] or by calling 0800
802 602.

 

If you have any queries related to this request, please do not hesitate to
get in touch.

 

Ngâ mihi,

 

OIA Services Team

 

[2]Ministry of Health information releases

[3]Unite against COVID-19

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References

Visible links
1. mailto:[email address]
2. https://www.health.govt.nz/about-ministr...
3. https://covid19.govt.nz/

Link to this

From: Information [DPMC]


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[IN-CONFIDENCE]

 

Kia ora

 

Thank you for your request under the Official Information Act 1982 (OIA)
transferred from the Ministry of Health on Wednesday, 16 March 2022, see
below.

 

We will respond to your request within the statutory timeframes set out in
the Act.  If we are unable to met these timeframes we will notify you.
Please note, due to the DPMC’s involvement in the government’s response to
COVID-19, our timeliness to respond to requests may be impacted.  If any
additional factors come to light which are relevant to your request,
please do not hesitate to contact us so that these can be taken into
account.

 

Your request will be managed by the Ministerial Services Team within the
Department of the Prime Minister and Cabinet (DPMC). If you have any
queries, please feel free to contact us at [1][email address].

 

DPMC may publish the response to your OIA request. If we publish the
response your personal information, including your name and contact
details, will be removed

 

 

Ngâ mihi,

 

Ministerial Coordinator
Ministerial and Business Services
Strategy, Governance and Engagement
Department of the Prime Minister and Cabinet
E    [2][email address]
 
 
The information contained in this email message is for the attention of
the intended recipient only and is not necessarily the official view or
communication of the Department of the Prime Minister and Cabinet. If you
are not the intended recipient you must not disclose, copy or distribute
this message or the information in it. If you have received this message
in error, please destroy the email and notify the sender immediately.

 

 

 

 

From: OIA Requests <[email address]>
Sent: Wednesday, 16 March 2022 2:49 pm
To: Grant bristow <[FOI #18889 email]>
Subject: Transfer of your request for official information (ref:
H202203905)

 

Kia ora Grant,

Thank you for your request for official information received on 15 March
2022 for:

 

“Could you please provide data/ information relating to the following from
the point in which the Pandemic began to most recent data?

 

1). Television advertising across all platforms.

2). Radio advertising across all platforms.

3). Internet/ web based advertising across all platforms.

4). Advertising specifically relating to Social Media.

5). Advertising across paper media, I.e Newspapers 6). Advertising
posters, handouts, literature etc.

 

Please provide breakdowns of the advertising relating to:

 

1). Immunization shots number one and two.

2). Immunization boosters

3). Immunization for 12- 16 year olds

4). Immunization for 5- 11 year olds

5). Information regarding lock downs

6). Information regarding the Traffic Light System 7). Information
regarding Vaccine Passports 8). Information regarding Vaccine Mandates.

 

Finally, of these totals, could also please provide statistics/
information on advertising based on Maori.”

 

Your request asks for information which is more closely connected with the
functions of the Department of the Prime Minister and Cabinet (DPMC). For
this reason, the Ministry of Health has decided to transfer your request
to DPMC under section 14(b)(ii) of the Act. You can expect a response from
DPMC in due course.

 

Under section 28(3) of the Act you have the right to ask the Ombudsman
to review any decisions made under this request. The Ombudsman may be
contacted by email at: [3][email address] or by calling 0800
802 602.

 

If you have any queries related to this request, please do not hesitate to
get in touch.

 

Ngâ mihi,

 

OIA Services Team

 

[4]Ministry of Health information releases

[5]Unite against COVID-19

References

Visible links
1. mailto:[email address]
2. mailto:[email address]
3. mailto:[email address]
4. https://www.health.govt.nz/about-ministr...
5. https://covid19.govt.nz/

Link to this

From: Information [DPMC]


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[UNCLASSIFIED]

 

Kia ora Grant
Thank you for your request under the Official Information Act, which was
transferred from the Ministry of Health to the Department of the Prime
Minister and Cabinet (DPMC)  on 16 March 2022. Your request is for:

 

“Could you please provide data/ information relating to the following from
the point in which the Pandemic began to most recent data?

 

1). Television advertising across all platforms.

2). Radio advertising across all platforms.

3). Internet/ web based advertising across all platforms.

4). Advertising specifically relating to Social Media.

5). Advertising across paper media, I.e Newspapers 6). Advertising
posters, handouts, literature etc.

 

Please provide breakdowns of the advertising relating to:

 

1). Immunization shots number one and two.

2). Immunization boosters

3). Immunization for 12- 16 year olds

4). Immunization for 5- 11 year olds

5). Information regarding lock downs

6). Information regarding the Traffic Light System 7). Information
regarding Vaccine Passports 8). Information regarding Vaccine Mandates.

 

Finally, of these totals, could also please provide statistics/
information on advertising based on Maori.”

 

I am emailing you to clarify the scope of your request to enable us to
provide the information you are seeking. 

 

Regarding questions 1 -5 - We have interpreted this part of your request
to be for the number of advertisements delivered across all mediums for
the Unite Against COVID-19 campaign.

 

However, we would appreciate it if you could please confirm what types of
data/information you are seeking. Are you seeking financial information or
other types of information? Further, are you seeking that information
relating to the Unite Against COVID-19 and vaccine campaigns or just the
Unite Against COVID-19 public campaign?

 

Regarding questions 1-6 - We have interpreted this part of your request to
be for the number of advertisements delivered for each category listed in
questions 1 to 6 for the vaccine campaign.

 

However, we would appreciate it if you would please clarify what type of
breakdown you are seeking, is it the number of advertisements for each
category listed in the questions? 

 

Regarding the part of your request for ”… statistics/ information on
advertising based on Maori.” - We have interpreted this part of your
request to be for the number of advertisements for the Unite Against
COVID-19 and vaccine campaigns supporting awareness of the Government’s
response to COVID-19 in Mâori communities.

 

 Grateful it if you would please advise if this is the type of information
you are seeking?  

 

 

Please note DPMC can only provide information we hold.  We can provide the
advertising costs of the Unite Against COVID-19 and vaccine public
campaigns.  However, DPMC does not hold information for a breakdown of
advertising expenditure by medium, because all media placement is via a
contracted media agency, and DPMC does not place requests with media
outlets directly, media costs are not broken down by individual media
outlets in the DPMC financial system.  Therefore a request for information
that asks for a detailed breakdown of information related to advertising
will most likely will be refused under section 18(g) of the Act, as the
information is not held by the department and we do not believe that it is
held by another public sector agency.

 

I would appreciate your agreement to our proposed approach and
interpretation by Friday 8 April 2022.  If we have not heard from you by
this date, we will consider your request as per our interpretation
outlined above. You can contact us to discuss our proposals by email to:
[1][email address].

 

 

Ngâ mihi

 

Ministerial Services
Strategy, Governance and Engagement
Department of the Prime Minister and Cabinet
 
 
 
 
 
The information contained in this email message is for the attention of
the intended recipient only and is not necessarily the official view or
communication of the Department of the Prime Minister and Cabinet. If you
are not the intended recipient you must not disclose, copy or distribute
this message or the information in it. If you have received this message
in error, please destroy the email and notify the sender immediately.

 

 

 

References

Visible links
1. mailto:[email address]

Link to this

From: Grant bristow

Dear Information [DPMC],

Good morning,

Thank you for your response. I apologize for the lack of clarity. I wish to get financial (costs) information regarding these campaigns including Covid response in total as well as those just relating to the vaccine, as well as the cost of targeted advertising relating to Maori, both response and vaccine related.

Please don't hesitate to get back in contact should you have any further questions.

Yours sincerely,

Grant bristow

Link to this

From: Information [DPMC]

Tēnā koe 

 

Thank you for emailing the Department of the Prime Minister and
Cabinet (DPMC), including the National Emergency Management
Agency (NEMA).   

Please note, DPMC is not able to respond to emails that are
outside its purview. If the subject of your email does not relate to the
work of DPMC, we will forward your email to the appropriate Minister
or agency who will respond to you directly. To find out more about the
functions of DPMC please view our website - [1]https://dpmc.govt.nz/ 

 

If your correspondence is intended for the Prime Minister please email her
office at - [2][email address]. Contact information for other
Members of Parliament can be found at
- [3]https://www.parliament.nz/en/get-involve...

If you are writing about an issue relating to COVID-19, we encourage you
to first refer to the [4]COVID-19 website. Here’s a list of links that you
may find helpful: 

o [5]Current Alert Level
o [6]Latest Government COVID-19 information
o [7]Jobs, training and financial support
o [8]Travel and the border
o [9]Mental wellbeing, accessing health care and violence protection
o [10]Information for businesses
o [11]Proactive release of Government Response documents
o [12]Managed Isolation and Quarantine 

If you are showing symptoms of COVID-19, please call your local GP or
contact the Healthline team on 0800 358 5453

Common Questions:

* Official Information Act (OIA) Requests will be formally acknowledged
during office hours and actioned accordingly. For more information
about the statutory OIA timeframes please see
- [13]http://www.ombudsman.parliament.nz/.
* For Job opportunities within DPMC please see
- [14]https://centralagenciesjobs.cass.govt.nz.... Please use
this website to apply for vacancies, unfortunately resumes received
through other avenues will not be considered.
* New Zealand Visas and requests for asylum are managed by Immigration
New Zealand. Please see - [15]https://www.immigration.govt.nz/. 

We hope one of the above links helps answer your question.  

We appreciate your patience at this time. Thanks again and please take
care.

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Link to this

From: Information [DPMC]

Kia ora Grant,

I am just writing to inform you that there will be a delay in providing the information you have requested under the Official Information Act 1982 (the Act).

The Department of the Prime Minister and Cabinet is directly involved in the government response to COVID-19. Due to this, our timelines to respond to requests have been impacted. We are working to ensure that this delay is minimal, and appreciate your patience and understanding as we work towards finalising your response.

You have the right to ask the Ombudsman to investigate and review this delay under section 28(3) of the Act.

Ngā mihi,

Ministerial Services

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Link to this

From: Information [DPMC]


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Attachment DPMCOIA REPLY Bristow.pdf
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[UNCLASSIFIED]

 

Kia ora koe,

 

Please see the attached letter regarding your recent OIA request.

 

Ngā mihi,

 

Ministerial Coordinator
Ministerial and Business Services
Strategy, Governance and Engagement
Department of the Prime Minister and Cabinet
E    [1][email address]
 
 
The information contained in this email message is for the attention of
the intended recipient only and is not necessarily the official view or
communication of the Department of the Prime Minister and Cabinet. If you
are not the intended recipient you must not disclose, copy or distribute
this message or the information in it. If you have received this message
in error, please destroy the email and notify the sender immediately.

 

 

References

Visible links
1. mailto:[email address]

Link to this

From: OIA Requests


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Kia ora Grant, 

 

Thank you for your request for official information which was partially
transferred from Department of the Prime Minister and Cabinet and received
by the Ministry of Health on 4 May 2022. The Ministry’s reference number
for your request is H202205959. 

 

If you need to contact us at any stage about your request, please quote
this reference number in your correspondence. 

 

Your request has been logged and you can expect a reply no later than 1
June 2022 as required under the Official Information Act 1982.

Ngâ mihi

 

OIA Services Team

 

[1]Ministry of Health information releases

[2]Unite against COVID-19

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References

Visible links
1. https://www.health.govt.nz/about-ministr...
2. https://covid19.govt.nz/

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