This is an HTML version of an attachment to the Official Information request 'Covid 19 vaccination advertising briefs in 2021 and 2022'.



133 Molesworth Street 
PO Box 5013 
Wellington 6140 
New Zealand 
T+64 4 496 2000 
 
 
11 June 2025 
 
 
Erika Whit ome   
 
 
By email:  [FYI request #30879 email]  
Ref:   
H2025066214 
 
 
Tēnā koe Erika 
 
Transfer of your request for official information 
 
Thank you for your request under the Official Information Act 1982 (the Act) to the Ministry of 
Health - Manatū Hauora (the Ministry) on 29 May 2025. You requested:  
I have looked at the link 
https://aus01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.dpmc.govt.nz
%2Fsites%2Fdefault%2Ffiles%2F2022-02%2Fdpmc-roiar-oia-2020-21-0674-ka-kite-
covid-vaccine-
advert.pdf&data=05%7C02%7Coiagr%40health.govt.nz%7Cdf183347741d456861de08dd
9e6d38d1%7C23cec7246d204bd19fe9dc4447edd1fa%7C0%7C0%7C638840914173090
511%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDA
wMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdat
a=XCg1EAOtCebcnTiS%2BPnwXKDJSJJ%2BfpV7KaqIad%2BvtRs%3D&reserved=0 
  
There are no briefs there. If you say that only DPMC ran the advertising, then please 
request the advertising briefs from them under the Act. 
 
The Ministry is transferring your request to the Department of the Prime Minister and Cabinet 
(DPMC) under section 14(b)(i) of the Act. You can expect a response from DPMC in due 
course: [email address]. 
 
If you wish to discuss any aspect of your request with us, including this decision, please feel 
free to contact the OIA Services Team on: [email address]. 
 
Under section 28(3) of the Act, you have the right to ask the Ombudsman to review any 
decisions made under this request. The Ombudsman may be contacted by email at: 
[email address] or by calling 0800 802 602. 
 
Nāku noa, na 
 
 
 
 
Jan Torres 
Manager, OIA Services 
Government and Executive Services | Te Pou Whakatere Kāwanatanga 
 

 
 
 
 
COPY OF OIA REQUEST 
 
From: Erika Whit ome <[FYI request #30879 email]> 
Sent: Thursday, 29 May 2025 16:56 
To: OIA Requests <[email address]> 
Subject: Re: Response to your official information act request – ref H2025066214 
CRM:0449865 
 
Dear OIA Requests, 
 
I have looked at the link 
https:/ aus01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.dpmc.govt.nz%2Fsi
tes%2Fdefault%2Ffiles%2F2022-02%2Fdpmc-roiar-oia-2020-21-0674-ka-kite-covid-vaccine-
advert.pdf&data=05%7C02%7Coiagr%40health.govt.nz%7Cdf183347741d456861de08dd9e6d
38d1%7C23cec7246d204bd19fe9dc4447edd1fa%7C0%7C0%7C638840914173090511%7CU
nknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXa
W4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=XCg1EAOtCebcnTi
S%2BPnwXKDJSJJ%2BfpV7KaqIad%2BvtRs%3D&reserved=0 
 
There are no briefs there. 
 
If you say that only DPMC ran the advertising, then please request the advertising briefs from 
them under the Act. 
 
Yours sincerely, 
 
Erika Whittome 
 
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