Hashed advertising lists: Privacy Impact Statment + related documents
Kitty made this Official Information request to Inland Revenue Department
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From: Kitty
Dear Inland Revenue Department,
Today it came to light that IRD generates custom audience lists which are used to upload hashed data for the purpose of targeting ads on social media platforms.
It has been stated that IRD's privacy officer completes a privacy impact assessment before uploading the data. Please provide any and all such privacy impact assessments in full. Please also provide any other related documents which concern the risks and benefits of this practice to all relevant parties, and in particular those which were used to inform the decision to implement said practice.
Yours faithfully,
Kitty
From: oia
Inland Revenue Department
[IN CONFIDENCE RELEASE EXTERNAL]
[IN CONFIDENCE RELEASE EXTERNAL]
Dear Kitty
Thank you for your request under the Official Information Act.
We will respond within the 20-day statutory timeframe. You can expect to
receive a response no later than 07/10/2024.
Your reference number is 25OIA1282.
Kind regards
Governance and Ministerial Services | Inland Revenue - Te Tari Taake
From: Kitty <[FOI #28337 email]>
Sent: Monday, September 9, 2024 12:14 PM
To: oia <[IRD request email]>
Subject: 25OIA1282 Request Kitty
External Email CAUTION: Please take CARE when opening any links or
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Dear Inland Revenue Department,
Today it came to light that IRD generates custom audience lists which are
used to upload hashed data for the purpose of targeting ads on social
media platforms.
It has been stated that IRD's privacy officer completes a privacy impact
assessment before uploading the data. Please provide any and all such
privacy impact assessments in full. Please also provide any other related
documents which concern the risks and benefits of this practice to all
relevant parties, and in particular those which were used to inform the
decision to implement said practice.
Yours faithfully,
Kitty
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