21 November 2024
Aulia Sastra Hidayat
[FYI request #29105 email]
Kia ora Aulia
Your Official Information Act request, reference: GOV-036415
Thank you for your request of 7 November 2024, asking for the following information under the Official
Information Act 1982 (the Act):
1.
Confirmation: Has ACC used X for any paid advertising purposes during 2024?
2.
Details of Campaigns: If ACC has advertised on X in 2024, please provide details of each campaign,
including: The objectives of the campaign(s), Target audiences, Total advertising spend on X for the
year
3.
Awareness of Platform Concerns: Is ACC aware of concerns surrounding X's role in spreading
misinformation, including reports of major advertisers leaving the platform due to issues such as
misinformation and bot usage? If so, please provide any internal assessments, discussions, or
considerations made by ACC regarding these risks and how they may have influenced decisions on
using X for advertising.
ACC has not advertised on X in 2024 ACC has not used X to advertise since the platform’s rebrand from Twitter. Our last advertising engagement
with the platform was in November 2021. ACC decided to stop using Twitter (X) because we weren’t getting
enough value from the platform. Noting this, we haven’t further assessed X with regard to the concerns
raised in your request.
As this information may be of interest to other members of the public ACC may publish a copy of this response on ACC’s website. All requester data, including your name and
contact details, will be removed prior to release. The released response will be made available
www.acc.co.nz/resources/#/category/12 If you have any questions about this response, please get in touch
You can email me at
[email address]. Ngā mihi
Christopher Johnston
Manager Official Information Act Services
Government Engagement
GOV-036415 Page 1 of 1
Document Outline
