OIA Request about government advertising and Covid-19 translation services
Kalino Latu made this Official Information request to Ministry for Culture and Heritage
This request has an unknown status. We're waiting for Kalino Latu to read recent responses and update the status.
From: Kalino Latu
Dear Ministry for Culture and Heritage,
I am the editor of Kaniva Tonga News, a widely read online news agency here in Auckland providing a unique Tongan-English serving the Tongan diasporic community in Tonga, New Zealand, Australia and the United States.
Our work is regularly carried by local, regional and international news services.
I am seeking the following information under the Official Information Act so that I can identify the appropriate government agency and person to approach about carrying all government advertisings, Covid-19 ads, promotion and translation into Tongan language.
Which Government Ministry or agency is responsible for handling government advertising?
Which Government Ministry or agency is responsible for handling government advertising about Covid-19 and its translation into Tongan service?
What are the names and contact details of the responsible persons within the relevant ministries or agencies?
Yours faithfully,
Kalino Latu
From: OIA
Ministry for Culture and Heritage
Kia Ora Kalino -
Acknowledging your request.
Regarding your questions, can you provide some more detail about what you mean by "handling government advertising"?
If you are interested in the guidelines for Government Advertising, you may wish to visit: https://www.publicservice.govt.nz/our-wo...
Ngā mihi
Te Pae Hāpai Minita | Ministerial Services
Manatū Taonga | Ministry for Culture & Heritage
Ki te puāwai te ahurea, Ka ora te iwi
Culture is thriving, The people are well
Public Trust Building, 131 Lambton Quay, Wellington
PO Box 5364, Wellington 6140 | Ph +64 4 499 4229
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From: Kalino Latu
Dear OIA,
By "handling government advertising"? I mean: who is controlling and authorising the distribution or outsourcing of the government promotions and advertising and their translation into Tongan language if any.
Yours sincerely,
Kalino Latu
From: OIA
Ministry for Culture and Heritage
Kia Ora Kalino,
Thank you for the clarification. This would likely be up to individual agencies based on the specific campaign or issue that it was wanting to highlight. Is there a specific campaign or issue you are interested in? We could possibly point you in the right direction.
Ngā mihi
Te Pae Hāpai Minita | Ministerial Services Manatū Taonga | Ministry for Culture & Heritage Ki te puāwai te ahurea, Ka ora te iwi Culture is thriving, The people are well Public Trust Building, 131 Lambton Quay, Wellington PO Box 5364, Wellington 6140 | Ph +64 4 499 4229
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From: OIA
Ministry for Culture and Heritage
Kia Ora Kalino
Just following up on our email on Tuesday.
We look forward to hearing from you as soon as possible so we can continue working on your request
Ngā mihi
Te Pae Hāpai Minita | Ministerial Services Manatū Taonga | Ministry for Culture & Heritage Ki te puāwai te ahurea, Ka ora te iwi Culture is thriving, The people are well Public Trust Building, 131 Lambton Quay, Wellington PO Box 5364, Wellington 6140 | Ph +64 4 499 4229
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From: Kalino Latu
Dear OIA,
Unfortunately I do not understand how advertising campaigns and promotion from government were provided to news media outlets. The reason why I was asking for this information is that I understand there are government campaigns that targets the Pacific community from time to time. We regularly saw this on other Tongan news media outlets here in New Zealand and wondered why it came through those media and not us. The Ministry of Health did a campaign on Bowel Cancer Screening, and they contacted us after a recommendation from a customer who knew about us. From our experiences, the agencies who did the promotions and advertisings from government targeting our Pacific people did not know about us. If they knew about us I believe they would use our news media outlet for their promotions and advertising campaigns. When we contacted the Ministry of Health and asked them to direct us to those who were responsible for the health promotions for people with diabetic we received no response. There were promotions and advertising relating to Covid19 responses and service for the translation of advices and important information about Covid 19 into Tongan language. That is something we can do. But we do not know who to contact. Are you in a position to find out what are those individual agencies?
Yours sincerely,
Kalino Latu
From: OIA
Ministry for Culture and Heritage
Kia Ora Kalino
Thank you for providing further information. Based on the below it appears that you are interested in your publication being considered/contacted when Government agencies undertake advertising campaigns, and you are wanting to know the relevant contact people to get in touch with. Is this correct?
If this is the case then we don’t hold relevant contact details for each agency. If you are interested in a particular campaign (e.g the bowel cancer screening campaign you identify below) then we would likely need to transfer your request to that agency.
But in short, we don't hold a master list noting each contact person who is responsible for advertising at each agency/department.
We are happy to help with additional questions to provide some guidance about where what agency you may need to contact or to transfer your request.
We look forward to hearing from you.
Ngā mihi
Te Pae Hāpai Minita | Ministerial Services Manatū Taonga | Ministry for Culture & Heritage Ki te puāwai te ahurea, Ka ora te iwi Culture is thriving, The people are well Public Trust Building, 131 Lambton Quay, Wellington PO Box 5364, Wellington 6140 | Ph +64 4 499 4229
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From: OIA
Ministry for Culture and Heritage
Kia ora Kalino
We are following up with our email below.
We look forward to hearing from you.
Ngā mihi
Te Pae Hāpai Minita | Ministerial Services Manatū Taonga | Ministry for Culture & Heritage Ki te puāwai te ahurea, Ka ora te iwi Culture is thriving, The people are well Public Trust Building, 131 Lambton Quay, Wellington PO Box 5364, Wellington 6140 | Ph +64 4 499 4229
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From: OIA
Ministry for Culture and Heritage
Kia Ora Kalino
As below, we have sought clarification from you on a few occasions below. We are still unsure as to what information you are seeking and therefore do not believe the request is made with due particularly as required by section 12(2) of the OIA. Therefore, we will be closing off this request.
As noted, if your request is asking for the contact details of each person within an agency that would be responsible for advertising, then the Ministry would not hold this information as it would be dependent on the individual agency and campaign that was being run.
Please let us know if we can assist further.
Ngā mihi
Te Pae Hāpai Minita | Ministerial Services Manatū Taonga | Ministry for Culture & Heritage Ki te puāwai te ahurea, Ka ora te iwi Culture is thriving, The people are well Public Trust Building, 131 Lambton Quay, Wellington PO Box 5364, Wellington 6140 | Ph +64 4 499 4229
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From: Kalino Latu
Dear OIA,
Your Question: Thank you for providing further information. Based on the below it appears that you are interested in your publication being considered/contacted when Government agencies undertake advertising campaigns, and you are wanting to know the relevant contact people to get in touch with. Is this correct?
My Answer: This is correct.
Your Question: If this is the case then we don’t hold relevant contact details for each agency. If you are interested in a particular campaign (e.g the bowel cancer screening campaign you identify below) then we would likely need to transfer your request to that agency.
My answer: Yes please.
Your Question: We are happy to help with additional questions to provide some guidance about where what agency you may need to contact or to transfer your request.
My answer: Please transfer me to the Ministry of Health’s flu vaccine ads campaign. How about the Election Commission as NZ is preparing for its general election next year. When the Broadcasting Minister Kris Faafoi announced the government’s support package for media sector following New Zealand’s first lockdown due to Covid 19, the Minster referred to “Advance purchase of Government Advertising” https://mch.govt.nz/media-sector-support... against COVID-19’s translation service and advertising about Covid awareness. We need to know who we can contact in the Ministry for Culture and Heritage to get information for this package or any government advertising they manage. There are more advertising we noticed on other media which came from government agencies but we do not know the government departments, agencies or ministries from which these government campaigns come.
Yours sincerely,
Kalino Latu
From: OIA
Ministry for Culture and Heritage
Kia Ora Kalino -
Thanks for your reply.
For the agencies that you reference, the relevant contact information is publicly available depending on the nature of your query:
Electoral Commission: [email address], [email address], [email address]
Ministry of Health: [email address], [email address], [email address]
As mentioned, you would need to contact each agency directly to discuss opportunities for involvement in media or advertising campaigns.
Regarding your question about applying to the advance purchase of Government advertising, this funding was already provided in the previous financial year (2020/2021). Those who applied and then were successful are listed here: https://mch.govt.nz/advertising-initiati.... Details of the outcomes of the initiative (and other initiatives provided to support the media sector through the initial stages of the COVID-19 pandemic) can be found here: https://mch.govt.nz/sites/default/files/...
For media queries relating to the Ministry for Culture and Heritage, you can contact the following address: [email address]
We hope this provides clarification.
Ngā mihi
Te Pae Hāpai Minita | Ministerial Services Manatū Taonga | Ministry for Culture & Heritage Ki te puāwai te ahurea, Ka ora te iwi Culture is thriving, The people are well Public Trust Building, 131 Lambton Quay, Wellington PO Box 5364, Wellington 6140 | Ph +64 4 499 4229
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