Good afternoon Barry

I am writing to acknowledge your request dated 23 March regarding the Gen Less campaign. We will endeavour to provide you with a response as soon as practicable, and at the latest by the statutory deadline of Thursday 22 April.

Regards

Jesse Corlett
Manager, Policy and Engagement

Level 8 ∙ 44 The Terrace  ∙  Wellington 6011  ∙  PO Box 388
DDI: +64 4 470 2213  ∙  Mobile: +64 27 203 8274

-----Original Message-----
From: Barry Garrick <[FOI #14985 email]>
Sent: Tuesday, 23 March 2021 8:55 PM
To: EECA Enquiries <[EECA request email]>
Subject: Official Information request - Ad campaign

Dear EECA,

On Gen Less’ “say no to short car trips” campaign - How much has the campaign cost so far?
How many bags with the campaign branding have been made so far?
Was an ad agency appointed to help design the campaign? If so, which one? What was their budget? And can I please have any documents they provided to Gen Less/EECA on the scope/design/brand of the campaign? If an ad agency wasn’t appointed, then I’d still like any internal comms guides that fit that description.
Was any market research done to inform the campaign? If so, which company carried it out and for how much? May I please have the results of that research too?

Yours faithfully,

Barry Garrick

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This is an Official Information request made via the FYI website.

Please use this email address for all replies to this request:
[FOI #14985 email]

Is [EECA request email] the wrong address for Official Information requests to Energy Efficiency and Conservation Authority? If so, please contact us using this form:
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Good afternoon Barry

Find attached a response to your OIA request dated 23 March.

Regards

Jesse Corlett
Manager, Policy and Engagement

Level 8 ∙ 44 The Terrace  ∙  Wellington 6011  ∙  PO Box 388

-----Original Message-----
From: Barry Garrick <[FOI #14985 email]>
Sent: Tuesday, 23 March 2021 8:55 PM
To: EECA Enquiries <[EECA request email]>
Subject: Official Information request - Ad campaign

Dear EECA,

On Gen Less’ “say no to short car trips” campaign - How much has the campaign cost so far?
How many bags with the campaign branding have been made so far?
Was an ad agency appointed to help design the campaign? If so, which one? What was their budget? And can I please have any documents they provided to Gen Less/EECA on the scope/design/brand of the campaign? If an ad agency wasn’t appointed, then I’d still like any internal comms guides that fit that description.
Was any market research done to inform the campaign? If so, which company carried it out and for how much? May I please have the results of that research too?

Yours faithfully,

Barry Garrick

-------------------------------------------------------------------

This is an Official Information request made via the FYI website.

Please use this email address for all replies to this request:
[FOI #14985 email]

Is [EECA request email] the wrong address for Official Information requests to Energy Efficiency and Conservation Authority? If so, please contact us using this form:
https://fyi.org.nz/change_request/new?bo...

Disclaimer: This message and any reply that you make will be published on the internet. Our privacy and copyright policies:
https://fyi.org.nz/help/officers

If you find this service useful as an Official Information officer, please ask your web manager to link to us from your organisation's OIA or LGOIMA page.

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hide quoted sections