Ratings for BossBabes
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From: Issac Matthews
Dear Television New Zealand Limited,
I am writing to request under the Official Information Act the number of viewers/streams of the TVNZ OnDemand series, BossBabes.
I am also requesting information about the cost of advertising of the show.
From: Brent McAnulty
Television New Zealand Limited
We refer to your request of 9 August concerning BossBabes.
We calculate total streams over a weekly period, and can confirm that the total number of streams for the period 6-12 August (the first week the programme was available on TVNZ OnDemand) was 81,380. To give context to this number, this placed BossBabes as the fourth most watched programme on TVNZ OnDemand during that period, and the highest amongst programmes that feature exclusively on TVNZ OnDemand.
Advertising costs are withheld under section 9(2)(i) of the Act in that this is commercially sensitive information. Much of the promotion of the programme was through TVNZ's own assets (both broadcast and online).
In our view the withholding of the information is not outweighed by other considerations which render it desirable in the public interest to make it available. In accordance with Section 19(b) of the Act we advise that you have the right to seek an investigation and review of the above refusal by making a complaint under Section 28(3) to an Ombudsman.
General Counsel and Corporate Affairs Director