Dear Lily

 

We have received your email requesting information related to Q+A and will
respond in due course.

 

Yours sincerely

 

 

Brent McAnulty
General Counsel and Corporate Affairs Director

d.  +64 9 916 7935
m. +64 27 226 4913

 

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References

Visible links
1. https://www.tvnz.co.nz/

Dear Lily,

I refer to your request regarding viewer numbers for Q+A with Jack Tame.

Q+A aired on Sunday mornings for several years, before switching to an evening timeslot in 2018. On Sunday 28 it moved back to the original morning time-slot, but it is still repeated on Monday evening. It is also available on TVNZ OnDemand.

The decision to shift back to Sunday morning followed audience feedback on their preferred viewing time, as well as the programme's aim to lead the week's news agenda ahead of the election. Importantly the Sunday scheduling works better for guests, particularly cabinet ministers, which means more interviews in the same studio (instead of via a video link). The absence of advertising on Sunday means that there is now more content than there was on Monday.

Social media feedback was not a reason for the change.

Viewership for Sunday 28 June (including the repeat screening) was 67,100. The previous week's programme was viewed by 100,900 people over two screenings. We expect Sunday viewership to increase as people become aware of the new time slot, and we get closer to the Election.

It is important to note that comparing these figures in isolation does not give the full viewership story. TVNZ OnDemand viewership has not been take into account (and figures are not yet available to be included). Generally speaking evening shows rate higher than Sunday mornings as they enjoy a stronger lead-in audience.

Kind regards
Brent

Brent McAnulty
General Counsel & Corporate Affairs Director

m. +64 27 226 4913

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