Printed from https://fyi.org.nz/request/32753-study-or-data-source-for-increase-of-visitor-numbers-due-to-the-michelin-guide-arrival on December 20, 2025 20:25

Study or data source for increase of visitor numbers due to the Michelin guide arrival

S Smith made this Official Information request to New Zealand Tourism Board

The request was successful.

From: S Smith

Dear New Zealand Tourism Board,

I would like the underlying study, or research, or report that is the source for this quote from the recent Michelin Guide press release:

“Tourism New Zealand data estimates Michelin’s arrival to bring in up to 36,000 more international visitors.

https://www.beehive.govt.nz/release/mich...

Yours faithfully,

S Smith

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From: Angela Gore
New Zealand Tourism Board

Dear S Smith,

I am acknowledging your OIA request for the " Study or data source for increase of visitor numbers due to the Michelin guide arrivals".

I am reviewing your request and hope to respond by 4 December at the latest.

Kind regards,

Angela Gore (she/her)
Senior Government Relations Advisor
People and Corporate Affairs
Tourism New Zealand | Manaakitanga Aotearoa

Level 23, Aon Centre
1 Willis Street, Wellington, 6011
PO Box 95, Wellington, 6140
New Zealand
newzealand.com
tourismnewzealand.com
@purenewzealand

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From: Angela Gore
New Zealand Tourism Board

Attachment S Smith OIA response December 2025.pdf
9.7M Download View as HTML

Please find attached Tourism New Zealand's response to your Official Information Act request.

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