Printed from https://fyi.org.nz/request/32753-study-or-data-source-for-increase-of-visitor-numbers-due-to-the-michelin-guide-arrival on December 20, 2025 22:06

Study or data source for increase of visitor numbers due to the Michelin guide arrival

S Smith made this Official Information request to New Zealand Tourism Board

The request was successful.

From: S Smith

Dear New Zealand Tourism Board,

I would like the underlying study, or research, or report that is the source for this quote from the recent Michelin Guide press release:

“Tourism New Zealand data estimates Michelin’s arrival to bring in up to 36,000 more international visitors.

https://www.beehive.govt.nz/release/mich...

Yours faithfully,

S Smith

Link to this

From: Angela Gore
New Zealand Tourism Board

Dear S Smith,

I am acknowledging your OIA request for the " Study or data source for increase of visitor numbers due to the Michelin guide arrivals".

I am reviewing your request and hope to respond by 4 December at the latest.

Kind regards,

Angela Gore (she/her)
Senior Government Relations Advisor
People and Corporate Affairs
Tourism New Zealand | Manaakitanga Aotearoa

Level 23, Aon Centre
1 Willis Street, Wellington, 6011
PO Box 95, Wellington, 6140
New Zealand
newzealand.com
tourismnewzealand.com
@purenewzealand

show quoted sections

Link to this

From: Angela Gore
New Zealand Tourism Board

Attachment S Smith OIA response December 2025.pdf
9.7M Download View as HTML

Please find attached Tourism New Zealand's response to your Official Information Act request.

Link to this

Things to do with this request

Anyone:
New Zealand Tourism Board only: