Thank you for your email, sent to the Issues Resolution Office at Wellington City Council.

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Wellington City Council Issues Resolution Office.

Hello Mr Apperley,

Thank you for your request, and your patience while the response was collated.

Please find the Council response to your request as attached.

Kind regards

Chris
Chris Brown | Issues Resolution Officer | Legal and Risk | Wellington City Council
P 04 801 3479
E [email address] | W Wellington.govt.nz | |

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-----Original Message-----
From: Ian Apperley [mailto:[FOI #3644 email]]
Sent: Tuesday, 16 February 2016 7:53 a.m.
To: BUS: IRO
Subject: Official Information Act request - Costs and Information in relation to "Welly My Way"

Dear Wellington City Council,

These questions relate to the following campaign: http://wellington.govt.nz/about-wellingt...

My questions are:

- What is the total cost of the campaign? Please split that cost between the internal cost and external cost to WCC.
- Costs in more detail. What is the total cost of the campaign being promoted across the social media channels? This may be outside the cost of the campaign itself. I.e. The campaign utilises existing channels. This could be Google Ads, Facebook Ads, Twitter Ads, and the like.
- What is the cost of advertising the campaign in traditional media? I.e. Newspapers, magazines.
- What was the total cost of producing the video?
- What are the outcomes that the WCC expects to see from this campaign?
- How will those outcomes be measured?
- For the use of external companies, e.g. video production or otherwise, was an open tender process run and if so, please supply the details of that tender including details of where it was publicly advertised.

Yours faithfully,

Ian Apperley

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