Metlink advertising revenue figures & strategy
Miss M Quicken made this Official Information request to Wellington Regional Council
The request was successful.
From: Miss M Quicken
Dear Wellington Regional Council,
Four things A, B, C & D relating to Metlink advertising revenue.
Please share the aggregate figures that Metlink has raised through advertising through public transport network e.g. bus livery etc.
A) From the current FY
B) And the previous FY
C) What percentage of A) and B) was "internal" from WCC / GRWC Controlled organisations
In addition please provide
D) The impact / strategy document/s setting out or outlining the advertising (whether revenue or not) strategy for the current FY.
I'm trying to understand, given GRWC is raising fares but is seemingly not leveraging the advertising aspect of the central government Private share provisions.
I really would like to understand if the council is doing anything re: economic development over promoting it's internal where the council is doing business with itself and treating them as book entries across the related entities / associated councils.
Yours faithfully,
Miss M Quicken
From: Records
Wellington Regional Council
Kia ora Miss Quicken,
Acknowledgement of Request for Information under the Local Government
Official Information and Meetings Act 1987.
Thank you for your email received on 1 April 2026, requesting information
regarding Metlink advertising revenue figures & strategy.
A reply to your request will be sent to you by 4 May 2026 within 20
working days of the request being received.
Please note that it is our policy to proactively release our responses to
official information requests on our website where appropriate. Personal
information will not be included.
Ngā mihi,
Information Management Team
For Luke Troy
Group Manager
Strategy
Greater Wellington Regional Council
ATTENTION: This correspondence is confidential and intended for the named
recipient(s) only. If you are not the named recipient and receive this
correspondence in error, you must not copy, distribute or take any action
in reliance on it and you should delete it from your system and notify the
sender immediately. Unless otherwise stated, any views or opinions
expressed are solely those of the author, and do not represent those of
the organisation.
From: Michelle Groves
Wellington Regional Council
Tēnā koe Miss Quicken
Request for information 2026-147
I refer to your request for information dated 1 April 2026.
Our response is enclosed.
Michelle Groves on behalf of Paul Tawharu, Group Manager Metlink (Acting)
Kaiāwhina Matua ki te Kaiwhakahaere Matua Waka | Executive Assistant to
Group Manager Metlink
Metlink
100 Cuba St, Te Aro, Wellington 6011 | PO Box 11646, Manners St,
Wellington 6142
Follow us online: [1]Facebook
[2]Metlink Co Branded logo
ATTENTION: This correspondence is confidential and intended for the named
recipient(s) only. If you are not the named recipient and receive this
correspondence in error, you must not copy, distribute or take any action
in reliance on it and you should delete it from your system and notify the
sender immediately. Unless otherwise stated, any views or opinions
expressed are solely those of the author, and do not represent those of
the organisation.
References
Visible links
1. https://www.facebook.com/MetlinkOnOurWay/
From: Miss M Quicken
Tēnā koe Michelle & Paul
Thank you for your speedy, clear & insightful response to clarify this up!
Ngā mihi nui.
Miss M Quicken
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