Kia ora Mal,

I am acknowledging your OIA request for information on Tourism New Zealand's recent Minecraft advertising.

I am currently scoping the material for inclusion and hope to have response to you by 17 April.

Kind regards,

Tourism New Zealand | Manaakitanga Aotearoa
Level 23, Aon Centre
1 Willis Street, Wellington, 6011
PO Box 95, Wellington, 6140
New Zealand
newzealand.com
tourismnewzealand.com
@purenewzealand

-----Original Message-----
From: Mal Robertson <[FOI #30466 email]>
Sent: Thursday, 20 March 2025 2:12 am
To: Angela Gore <[New Zealand Tourism Board request email]>
Subject: Official Information request - Reddit advertisement AI

[You don't often get email from [FOI #30466 email]. Learn why this is important at https://aka.ms/LearnAboutSenderIdentific... ]

Dear New Zealand Tourism Board,

I am writing to request an explanation of which AI tools were used to create the text in the following Reddit advertisement: https://www.reddit.com/user/Pure_New_Zea...

Could you please inform me what AI tools were used, why AI was chosen to create this post, who gave the approval for AI to be used to create this post, and whether it is policy to use AI to compose texts for Tourism NZ.

Could you please let me know how often AI is used in Tourism NZ and why? Additionally, what costs are associated with these tools, and what security measures are in place to ensure private government information is not accessed, used, or retained by the AI tools?

I would also know how much the reddit advertising listed above cost, and what the overall budget for the Minecraft promotional exercise was. I would also like to know any and all information about the target audience for these advertisements. Following that, could you please elaborate on why this particular audience was chosen for the campaign?

Could you please tell me if there has been internal discussions about using AI and whether this gives a positive impression to readers?

Finally, could you please let me know what your measures for success with this campaign are, and the expected outcomes.

Yours faithfully,

Mal Robertson

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