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Kiwi Expat Association (KEA) funding

Simon Heggarty made this Official Information request to New Zealand Tourism Board

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From: Simon Heggarty

Dear New Zealand Tourism Board,

I would like to request, under the Official Information Act, the following details:

1. The amount of sponsorship or funding paid to the Kiwi Expat Association (KEA) since its inception.

2. The KPIs, goals, or targets that KEA is required to fulfil for this funding and reporting submitted by the Association to show its delivery toward these.

3. Any correspondence between KEA and NZTE over the past 12 months in relation to funding of the organisation.

Yours faithfully,

Simon Heggarty

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From: Candice Johanson
New Zealand Tourism Board

Hi Simon
Thanks for your request. I think this is for New Zealand Trade and Enterprise as your last question relates to them?

Kind Regards

Candice Johanson
Tourism New Zealand

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From: Simon Heggarty

Dear Candice Johanson,

Thank you for your message.

My apologies for that typo. I would still like to request this information from Tourism New Zealand, given you are listed as a sponsor at the bottom of the KEA website.

Please refer to the below for the corrected OIA request:

1. The amount of sponsorship or funding paid to the Kiwi Expat Association
(KEA) by Tourism New Zealand since its inception.

2. The KPIs, goals, or targets that KEA is required to fulfil for this
funding and reporting submitted by the Association to show its delivery
toward these (if any).

3. Any correspondence from Tourism New Zealand over the past 12 months in
relation to funding of the organisation to NZTE or to KEA New Zealand.

Yours sincerely,

Simon Heggarty

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From: Renee Carter
New Zealand Tourism Board


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Hi Simon, please be advised we have received your OIA request.

 

Kind regards,

 

Renee Carter
Senior Communications Advisor
Tourism New Zealand | Manaakitanga
Aotearoa

 

D  +64 9 218 4408
M  +64 21 707 295
T  +64 9 914 4780

Level 1, 1 Nelson Street, Auckland 1010
PO Box 91893, Auckland 1142
New Zealand

[1]newzealand.com
[2]tourismnewzealand.com
@purenewzealand

[3]Facebook [4]Twitter [5]Youtube [6]Linkedin [7]Instagram

 

[8]htmlsig.com

 

         

 

 

 

References

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1. http://www.newzealand.com/
2. http://www.tourismnewzealand.com/
3. https://www.facebook.com/purenewzealand
4. https://twitter.com/purenewzealand
5. https://instagram.com/purenewzealand/
6. https://www.linkedin.com/company/tourism...
7. https://www.youtube.com/user/PureNewZeal...
8. http://tourismnewzealand.com/

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From: Angela Gore
New Zealand Tourism Board

Kia ora Mr Heggarty

Official information request for funding to the Kiwi Expat Association (KEA)
I refer to your official information request dated 15 July 2020 for:
• The amount of sponsorship or funding paid to KEA since its inception
• The KPIs, goals or targets that KEA is required to fulfill for this funding and reporting submitted by the Association to show its delivery toward these and;
• Any correspondence from Tourism New Zealand (TNZ) over the past 12 months in relation to funding of the organisation to New Zealand Trade and Enterprise (NZTE) or to KEA New Zealand

TNZ provided funding to KEA of $50,000 in FY19 and $25,000 in FY20.

The contract for sponsorship was coordinated and signed by NZTE and I understand you have made an OIA request to them. As the lead agency for this contract we will defer to NZTE to release contract details, performance measures and performance reporting.

Please note that TNZ participated in coordination meetings with other government sponsors to discuss the joint deliverables we want to set for KEAs performance against its strategic plan. KEA provided quarterly reporting to government sponsors on its progress. During the period we funded KEA we also met with KEA quarterly to discuss more ad hoc opportunities for collaboration. These included our work in Japan for the Rugby World Cup and the launch of our Good Morning World campaign.

In the second quarter of FY20 TNZ reviewed its marketing activity in order to reallocate funding to core markets of Australia, USA and China. This came as a result of moderating tourism growth globally and in New Zealand, and a decision by TNZ to take proactive steps to soften the decline where possible. Our funding for KEA, alongside many other funding lines, was identified as funding that could be reallocated to core marketing work.

TNZ has seen benefits in partnering with KEA alongside other government agencies, achieving direct outcomes from the relationship are more challenging for TNZ as a consumer marketing organisation rather than an agency focused on individual business relationship building, KEA’s strength.
Following the finalisation of KEA’s strategic plan for 2020-2022, with an emphasis on enabling the World Class network to contribute NZ’s economic, social and environmental development, TNZ decided to continue with its funding commitment. This concluded in June 2020.

You have the right to seek an investigation and review by the Ombudsman of this decision. Information about how to make a complaint is available at www.ombudsman.parliament.nz or freephone 0800 802 602.

Yours sincerely
Angela Gore
Government Relations Advisor
Tourism New Zealand
T+ 64 4 462 8010

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