Dear University of Auckland,

This Official Information Act request relates to the proposed change of the University’s logo (“the proposal”), which staff have recently become aware of.

Please provide to the extent possible any information relating to:

1) the rationale behind the decision to propose a new logo, including any strategic, branding, or design considerations;

2) the cost associated with the logo change, including projected expenses, design fees, implementation costs, and any cost-benefit analysis conducted;

3) any internal or external communications, discussions, or documentation regarding the proposal. If no feedback or discussions with staff or other stakeholders have occurred, please confirm that no such records exist; and

4)the timeline for implementation;

Thank you for your time in compiling this information and responding to this request.

Yours faithfully,

Em