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Proposed University Logo Change

Em made this Official Information request to University of Auckland

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From: Em

Dear University of Auckland,

This Official Information Act request relates to the proposed change of the University’s logo (“the proposal”), which staff have recently become aware of.

Please provide to the extent possible any information relating to:

1) the rationale behind the decision to propose a new logo, including any strategic, branding, or design considerations;

2) the cost associated with the logo change, including projected expenses, design fees, implementation costs, and any cost-benefit analysis conducted;

3) any internal or external communications, discussions, or documentation regarding the proposal. If no feedback or discussions with staff or other stakeholders have occurred, please confirm that no such records exist; and

4)the timeline for implementation;

Thank you for your time in compiling this information and responding to this request.

Yours faithfully,

Em

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From: Farleigh Quinlivan
University of Auckland

Dear Em,

As your request is for a large quantity of official information or
necessitates a search through a large quantity of information and meeting
the original time limit would unreasonably interfere with the operations
of the University, and consultations necessary to make a decision on your
request are such that a response cannot reasonably be given within the
original time limit, the University has extended the time limit for your
request by 20 working days under section 15A(1)(a) and (b) of the OIA.

The new maximum time limit for the University’s response is 17 April 2025;
we will respond to your request as soon as reasonably practicable.

Yours sincerely,

Farleigh Quinlivan

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