Kia ora Chelsea

We have received your Official Information Act request asking for information about our recent Stargrazing marketing campaign. We will begin collating the information you have requested and will respond to you no later than 1 October. In the meantime, if you have any questions you can contact us on this address.

Tourism New Zealand | Manaakitanga Aotearoa
Level 23, Aon Centre
1 Willis Street, Wellington, 6011
PO Box 95, Wellington, 6140
New Zealand
newzealand.com
tourismnewzealand.com
@purenewzealand

-----Original Message-----
From: Chelsea <[FOI #28272 email]>
Sent: Sunday, September 1, 2024 8:12 AM
To: Angela Gore <[New Zealand Tourism Board request email]>
Subject: Official Information request - Paying influencers to coming to New Zealand

Kia ora,

Please provide the following information.

- Names and non-sensitive information complied about the influencers paid to visit NZ for the Pure New Zealand campaign this year
- All information relating to the selection process, including internal emails & messages
- Any information that discusses the rationale and drivers behind the campaign
- Any discussion of the risks of sending influencers around New Zealand in the midst of a cost of living crisis / the current fiscal environment
- All information relating to the costs and budget of the campaign, including the breakdown of how much was set aside for procurement of influencers
- All information relating to the measures for success for the campaign and how the agency will evaluate it after completion
- Any discussion of Treaty implications of the campaign

If any information cannot be provided because the campaign is ongoing, please advise a rationale why it would be innaprorpoate to provide now and an approximate date when the information would be appropriate to release.

Ngā mihi,
Chelsea

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This is an Official Information request made via the FYI website.

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[FOI #28272 email]

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Dear Chelsea,

Attached is Tourism New Zeland's response to your Official Information Act request.

Angela
Tourism New Zealand