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[IN-CONFIDENCE]

 

Kia ora,

 

Thank you for your request under the Official Information Act 1982
received on 8 December 2025, copied below. We will respond to your request
within the statutory timeframes set out in the Act. If we are unable to
meet these timeframes we will notify you.

 

Please note that 25 December 2025 through to 15 January 2026 are not
considered working days under the Act.

 

Your request will be managed by the Ministerial Services team within DPMC.
If you have any queries, please feel free to contact us at
[1][DPMC request email].

 

DPMC may publish the response to your OIA request. If we publish the
response your personal information, including your name and contact
details, will be removed.

 

Ngā mihi

Ministerial Coordinator
Ministerial Services
Department of the Prime Minister and Cabinet
E [2][DPMC request email]
The information contained in this email message is for the attention of
the intended recipient only and is not necessarily the official view or
communication of the Department of the Prime Minister and Cabinet. If you
are not the intended recipient you must not disclose, copy or distribute
this message or the information in it. If you have received this message
in error, please destroy the email and notify the sender immediately.

--------------------------------------------------------------------------

From: GrinGene Bioinformatics
<[FOI #33186 email]>
Sent: Monday, December 8, 2025 9:39 PM
To: Information [DPMC] <[DPMC request email]>
Subject: Official Information request - Political advertising summary,
2025
Dear Department of the Prime Minister and Cabinet,

According to the Google Ads Transparency Centre, the New Zealand National
Party has spent approximately $13,000 on 63 separate Google Ads between 1
January 2025, and 8 December 2025:

[3]https://adstransparency.google.com/adver...

I'm following up a casual request for information on the Ads that led to a
policy violation, asked by another user on Bluesky.

According to the Guidelines for Government Advertising
[[4]https://www.dpmc.govt.nz/node/1503/], Governments may legitimately use
public funds for advertising and publicity to explain their policies, and
to inform the public of the government services available to them and of
their rights and responsibilities.

I would like to know the following information for each of the ads for any
of the three political parties in government (i.e. New Zealand National
Party, Act New Zealand, New Zealand First) between 1 January 2025 and 31
December 2025. Looking at the thumbnails of the Ads that I can see, there
are a number of Ads that are substantially similar in nature. To reduce
the size of the output, I would like information on them grouped based on
either the thumbnail (if available), or by a short description of the Ad:

1. The political party that paid for the Ad.
2. The Ad thumbnail. Where this is not available, the first frame of the
video that contains any video footage (i.e. not composed entirely of
illustrations). Where *that* is not available, a short description of the
Ad that uniquely identifies it.
6. A one-sentence summary of the Ad. Feel free to increase the length of
this summary when one sentence is not sufficient to capture the nature of
the Ad.
3. The amount of money spent on the Ad across all platforms. If this is
not available, then please provide the amount of money spent on the Ad for
Google Ads.
4. The number of times the Ad was shown across all platforms. If this is
not available, then please provide the number of times the Ad was shown on
Google Ads.
5. The duration (start - end) when the Ad was shown across all platforms. 
If this is not available, then please provide the number of times the Ad
was shown on Google Ads.
7. The general purpose of the Ad, as per the Government Advertising
Guidelines (e.g. Policy, Product, Service, Activity, Rights, Entitlement,
Responsibilities, Other - specified).
8. Whether the Ad was removed from any platform for a policy violation.

Note: I am particularly interested in Ads that were removed for policy
violations. If this task is too onerous, feel free to restrict to just
those Ads.

If this is not the appropriate department for this, please forward this
onto whoever is responsible for Government Advertising.

Yours faithfully,

David Eccles

-------------------------------------------------------------------

This is an Official Information request made via the FYI website.

Please use this email address for all replies to this request:
[FOI #33186 email]

Is [DPMC request email] the wrong address for Official Information
requests to Department of the Prime Minister and Cabinet? If so, please
contact us using this form:
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If you find this service useful as an Official Information officer, please
ask your web manager to link to us from your organisation's OIA or LGOIMA
page.

-------------------------------------------------------------------

Link: [7]File-List
Link: [8]Edit-Time-Data
Link: [9]themeData
Link: [10]colorSchemeMapping

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The information contained in this email message is for the attention of
the intended recipient only and is not necessarily the official view or
communication of the Department of the Prime Minister and Cabinet. If you
are not the intended recipient you must not disclose, copy or distribute
this message or the information in it. If you have received this message
in error, please destroy the email and notify the sender immediately.

 

References

Visible links
1. mailto:[DPMC request email]
mailto:[DPMC request email]
2. mailto:[DPMC request email]
mailto:[DPMC request email]
3. https://adstransparency.google.com/adver...
4. https://www.dpmc.govt.nz/node/1503/
5. https://fyi.org.nz/change_request/new?bo...
6. https://fyi.org.nz/help/officers
7. file:///tmp/Signature_files/filelist.xml
8. file:///tmp/Signature_files/editdata.mso
9. file:///tmp/Signature_files/themedata.thmx
10. file:///tmp/Signature_files/colorschememapping.xml
11. file:///tmp/Signature_files/filelist.xml
12. file:///tmp/Signature_files/editdata.mso
13. file:///tmp/Signature_files/themedata.thmx
14. file:///tmp/Signature_files/colorschememapping.xml

[UNCLASSIFIED]

 

Kia ora

 

Please find attached a letter regarding your recent OIA request.

 

Ngā mihi

 

Ministerial Coordinator
Ministerial Services
Department of the Prime Minister and Cabinet
E [1][DPMC request email]
The information contained in this email message is for the attention of
the intended recipient only and is not necessarily the official view or
communication of the Department of the Prime Minister and Cabinet. If you
are not the intended recipient you must not disclose, copy or distribute
this message or the information in it. If you have received this message
in error, please destroy the email and notify the sender immediately.

 

Link: [2]File-List
Link: [3]Edit-Time-Data
Link: [4]themeData
Link: [5]colorSchemeMapping

show quoted sections

The information contained in this email message is for the attention of
the intended recipient only and is not necessarily the official view or
communication of the Department of the Prime Minister and Cabinet. If you
are not the intended recipient you must not disclose, copy or distribute
this message or the information in it. If you have received this message
in error, please destroy the email and notify the sender immediately.

 

References

Visible links
1. mailto:[DPMC request email]
mailto:[DPMC request email]
2. file:///tmp/Signature_files/filelist.xml
3. file:///tmp/Signature_files/editdata.mso
4. file:///tmp/Signature_files/themedata.thmx
5. file:///tmp/Signature_files/colorschememapping.xml
6. file:///tmp/Signature_files/filelist.xml
7. file:///tmp/Signature_files/editdata.mso
8. file:///tmp/Signature_files/themedata.thmx
9. file:///tmp/Signature_files/colorschememapping.xml