Impact analysis and fatigue on emergency alerts
Ms Eagle made this Official Information request to National Emergency Management Agency
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From: Ms Eagle
Dear National Emergency Management Agency,
Under the Official Information Act, I request the information below regarding the emergency alerts sent on 30–31 July 2025.
(A) Reach/impact metrics: Any reports/estimates held by NEMA or provided by others Eg vendors/telcos on reach, duplicate-delivery rates, and delivery failure rates for the two EMAs.
(B) Complaints and feedback data: The count and thematic summary of complaints/feedback received by NEMA (directly or via DPMC) about the EMAs on 30–31 July (e.g., duplicate alerts, non-receipt, early-morning disruption). This should include a breakdown of complaints/feedback from MPs and government ministers, as distinct from members of the public. If a running tally is not yet final, please provide the latest interim summary.
(C) Policy/analysis on alert fatigue: Any policy, research, or advice NEMA holds (or commissioned) on alert fatigue / public trust impacts from repeated or low-novelty EMAs — and how that guidance was applied (or not) on 30–31 July.
Yours faithfully,
Ms Eagle
From: Information [DPMC]
National Emergency Management Agency
Tēnā koe,
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