Cost of rebranding Work and Income.

Andrew Crow made this Official Information request to Ministry of Social Development

The request was partially successful.

From: Andrew Crow

Dear Ministry of Social Development,

I notice that many people are talking about the new logo/branding at the local work and income office.

It seems that work and income is rebranding to just MSD.
, is this correct ?

Under OIA I request:

1. Any public announcement of the rebranding.

2. Total cost of rebranding, including design and physical replacement of signage.

3. Business case for the change.
Why change ?
What results do you expect ?
How will you mesure the results ?

4. When was the last branding change of work and income ? And what was cost of the change ?

5. Any other information you feel is relevant to questions of rebranding.

Yours faithfully,

Andrew Crow

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From: Agnes Sefo
Ministry of Social Development

Dear Andrew Crow,

Thank you for your email received 2 December 2014, under the Official Information Act 1982. Your request has been forwarded to the appropriate officials at National office to respond. You may expect a response to be sent to you as soon as possible.

Official and Parliamentary Information team | Ministerial and Executive Services
Ministry of Social Development

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From: OIA_Requests (MSD)
Ministry of Social Development

Attachment Crow Andrew Final response letter dated 22 January 2015.pdf
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Dear Andrew Crow,


Please find attached the Ministry’s response to your Official Information
Act request dated 2 December 2014.




Official and Parliamentary Information team   |  Ministerial and
Executive Services

Ministry of Social Development


Our Purpose:
We help New Zealanders to help themselves to be safe, strong and
Ko ta mâtou he whakamana tangata kia tû haumaru, kia tû kaha, kia tû


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