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Overseas Video Ads

Blaize McCabe made this Official Information request to New Zealand Tourism Board

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From: Blaize McCabe

Dear New Zealand Tourism Board,

Please provide a copy of all Video Ads (such as those for 100% Pure New Zealand, 100% Middle Earth, 100% Welcome etc) funded by Tourism New Zealand that have been broadcast in the United States and Canada on platforms including Television, Facebook Ads, and Google Ads (YouTube Ads), since January 2010. Please also provide information on how much it cost to run these ads broken down into each platform, since January 2010.

Yours faithfully,

Blaize McCabe

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From: Angela Gore
New Zealand Tourism Board

Dear Blaize,

We have received your official information request for copies of Tourism New Zealand video ads broadcast on television or placed on Facebook/Google/YouTube in the United States and Canada and the costs associated with this advertising since 2010.

Your request will include a large volume of information, are you able to narrow down your request or tell me the specific information that you are interested in? Once I have a better idea of your interest, we can tailor the search accordingly.

Yours sincerely,

Angela Gore
Government Relations Advisor
Tourism New Zealand

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From: Blaize McCabe

Hi,

Would it be better if I change it to from January 2015?

Yours sincerely,

Blaize McCabe

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From: Angela Gore
New Zealand Tourism Board

Hi again,

Thanks for the reply.

From 2015 would help but Facebook ads alone might total over 1000 pieces of content as all our advertising on that platform is targeted. If you could let me know if there's a specific topic or location that you're interested in, that would help us narrowing down the information further.

If you're undertaking a research project, I'm happy to arrange a meeting with one of our in-market staff if that would be useful.

Let me know,

Angela

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From: Blaize McCabe

Hi,

Wow that’s a lot of ads! I’m mainly looking for ones that are about New Zealand’s environment, sustainability and the whole Clean Green New Zealand Idea, as well as any that focus on Maori Culture.

Thanks,

Blaize McCabe

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From: Angela Gore
New Zealand Tourism Board

Thanks Blaize.

We will search all content from 2015 and come back to you. As this will require a reasonable amount of time to collate, we will have a response to you by 3 March 2021, if not sooner.

Kind regards,

Angela

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From: Blaize McCabe

Hi,

Thanks for that, I just want to clarify that it would be from 2015-present?

Thanks,

Blaize McCabe

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From: Angela Gore
New Zealand Tourism Board

Yes, we will scope it as 2015, and include all content broadcast in USA and Canada on television/Facebook/Google/YouTube.

Thanks,

Angela

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New Zealand Tourism Board

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Oliver Lineham left an annotation ()

The message above is an upload through our web-based upload form for agencies with files too large for email. Unfortunately the website is having trouble showing the file. As an alternative I have made it available here:

https://fyi-maintenance.s3-ap-southeast-...

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