19 May 2025 
Official information request 8140015897 
 (Please quote this in any correspondence) 
Erika Whittome 
By email: [FYI request #30206 email] 
Tēnā koe Erika 
Local Government Official Information and Meetings Act 1987 (LGOIMA) 
Love is Love 
Thank you for your information request dated 15/04/2025, for 'Love is Love' library campaign. 
You asked us - 
Would you please provide the spend for what you call “love is love” with 
LQBTQ+ [sic] objectives for 2025? 
The ‘Love is Love’ campaign was part of our general programme of activations and 
displays that take place in libraries throughout the year celebrating various cultural and 
community events. 
The spend on this campaign was as follows: 
Marketing 
$749.87 
Campaign promotion on the Auckland 
Council Libraries social channels 
throughout February 2025 
Prizes 
$500 (5 x $100 eGift cards) 
Customers who borrowed three or more 
romance novels in February 2025 were 
automatical y entered into the draw 
Total 
$1249.87 
In addition, there were other costs related to staff time and printing, which are part of 
standard library service delivery and cannot be readily quantified.  
The decision by Auckland Council to release the information contained in this response was 
made by Kenneth Aiolupotea, General Manger, Community Wellbeing. 
Private Bag 92300, Auckland 1142  |  aucklandcouncil.govt.nz  |  Ph 09 301 0101 

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You have the right to seek an investigation and review of this response by the Ombudsman. 
Information about how to make a complaint is available at www.ombudsman.parliament.nz 
or freephone 0800 802 602. 
 
If you have any questions, please contact on 09 301 0101 or at –  
[email address] 
 
 
 
Ngā mihi 
 
 
 
 
Joanne Kearney 
Senior Business Partner, Privacy & Official Information 
Te Wheako ā-Kirihoko me ngā Ratonga Matihiko | Customer Experience & Digital 
Services 
 
Private Bag 92300, Auckland 1142  |  aucklandcouncil.govt.nz  |  Ph 09 301 0101 

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