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This is an HTML version of an attachment to the Official Information request 'School buses with Rainbow flags'.


From:
Zachary Wong (AT)
To:
Rachel Lu (AT)
Cc:
Terall Timoti (AT); Jayden Oliver (AT)
Subject:
Fw: Calander - AT mobile - emoji activation
Date:
Tuesday, 28 January 2025 8:00:10 am
Attachments:
image001.png
image002.png
image003.png
Hi Rachel,
Thanks for sending these through. I've attached our current design specifications which we
provide to advertisers for information about sizing. I've also attached the referenced photoshop
template. 
As discussed, - would be good to connect with you and creative over the opportunities in this
space. 
Cheers,
Zac
Zachary Wong | Digital Products Lead
Growth & Optimisation | Public Transport & Active Modes
Auckland Transport
20 Viaduct Harbour Avenue, Auckland 1010
M +64 (0)
[email address] | www.at.govt.nz
Book time to meet with me
From: Rachel Lu (AT) <[email address]>
Sent: Thursday, January 23, 2025 5:06 PM
To: Zachary Wong (AT) <[email address]>
Subject: RE: Calander - AT mobile - emoji activation
 
Hey Zac,
 
FYI some celebrations/occasions the creative team and marketing team will work on helping to

do some brand-y type stuff.
 
rachel
 
Kind regards,
Rachel | Marketing Specialist
Brand & Marketing | Partnerships & Engagement
Auckland Transport
20 Viaduct Harbour Avenue, Auckland 1010
 
 
 
From: Zachary Wong (AT) <[email address]> 
Sent: Wednesday, 15 January 2025 8:00 am
To: Rachel Lu (AT) <[email address]>
Cc: Terall Timoti (AT) <[email address]>; Jayden Oliver (AT) <[email address]>
Subject: Re: Calander - AT mobile - emoji activation
 
Hi Rachel,
Thanks for getting back to me here. 
We are about to undertake a piece of work looking at improvements to our bus promotion system
which would include allowing us to more easily set these up. 
 
We will be in touch once we have made more progress with this.
We may also be in touch to discuss work with creative around developing some of these
graphics. 
 
Cheers,
Zac
 
Zachary Wong | Digital Products Lead
Growth & Optimisation | Public Transport & Active Modes
Auckland Transport
 
20 Viaduct Harbour Avenue, Auckland 1010
M +64 (0)
[email address] | www.at.govt.nz
 



 
Book time to meet with me
 
From: Rachel Lu (AT) <[email address]>
Sent: Monday, January 13, 2025 3:13 PM
To: Zachary Wong (AT) <[email address]>
Subject: Calander - AT mobile - emoji activation
 
Hey Zac,
 
Happy New year!
 
Sending through a list of items we can celebrate and put an emoji on the buses / ferries on the AT
mobile app.
 
29 Jan: Chinese New Year (emoji of the zodiac sign – this year is Snake)
Feb – pride month – rainbow flag
28 Feb – 30 March: Ramadan
April (20 April) – Easter – easter egg or bunny
June – matariki – emoji of star
14-21 September - Māori Language Week
20 Oct: Diwali
November – Black Friday and Christmas shopping - shopping bag emoji
December: Christmas – santa hat
 
I’m sure there are others, but this is some I can think of at the top of my head and are items that
are celebrated every year.
 
Thanks!
 
 
Kind regards,
Rachel | Marketing Specialist
Brand & Marketing | Partnerships & Engagement
Auckland Transport
20 Viaduct Harbour Avenue, Auckland 1010
 
 
 
From:
Anna Lawrence (AT)
To:
Jess Robertson (AT)
Date:
Wednesday, 12 February 2025 1:23:20 pm
Hey quick question.  I saw Karen Duffy and she asked me if we were doing anything to
highlight what we are doing for the rainbow community.  We have a bus wrap (still on
there from last year), plus the flag on the app, but is there any social we are doing?

From:
Rachel Lu (AT)
To:
Zachary Wong (AT)
Cc:
Terall Timoti (AT); Jayden Oliver (AT)
Subject:
RE: Calander - AT mobile - emoji activation
Date:
Wednesday, 15 January 2025 8:57:00 am
Attachments:
image001.png
image002.png
image003.png
Thanks Zac, very exciting. Happy to help with any creative briefs if needed 
 
Rachel
 
Kind regards,
Rachel | Marketing Specialist
Brand & Marketing | Partnerships & Engagement
Auckland Transport
20 Viaduct Harbour Avenue, Auckland 1010
 
 
 
From: Zachary Wong (AT) <[email address]> 
Sent: Wednesday, 15 January 2025 8:00 am
To: Rachel Lu (AT) <[email address]>
Cc: Terall Timoti (AT) <[email address]>; Jayden Oliver (AT) <[email address]>
Subject: Re: Calander - AT mobile - emoji activation
 
Hi Rachel,
Thanks for getting back to me here. 
We are about to undertake a piece of work looking at improvements to our bus promotion system
which would include allowing us to more easily set these up. 
 
We will be in touch once we have made more progress with this.
We may also be in touch to discuss work with creative around developing some of these
graphics. 
 
Cheers,
Zac
 
Zachary Wong | Digital Products Lead
Growth & Optimisation | Public Transport & Active Modes
Auckland Transport


 
20 Viaduct Harbour Avenue, Auckland 1010
M +64 (0)21 15 888 01
[email address] | www.at.govt.nz
 
 
Book time to meet with me
 
From: Rachel Lu (AT) <[email address]>
Sent: Monday, January 13, 2025 3:13 PM
To: Zachary Wong (AT) <[email address]>
Subject: Calander - AT mobile - emoji activation
 
Hey Zac,
 
Happy New year!
 
Sending through a list of items we can celebrate and put an emoji on the buses / ferries on the AT
mobile app.
 
29 Jan: Chinese New Year (emoji of the zodiac sign – this year is Snake)
Feb – pride month – rainbow flag
28 Feb – 30 March: Ramadan
April (20 April) – Easter – easter egg or bunny
June – matariki – emoji of star
14-21 September - Māori Language Week
20 Oct: Diwali
November – Black Friday and Christmas shopping - shopping bag emoji
December: Christmas – santa hat
 
I’m sure there are others, but this is some I can think of at the top of my head and are items that
are celebrated every year.
 

Thanks!
 
 
Kind regards,
Rachel | Marketing Specialist
Brand & Marketing | Partnerships & Engagement
Auckland Transport
20 Viaduct Harbour Avenue, Auckland 1010
 
 
 

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