HNZ00025930 Part 2.pdf

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the
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Happy to discuss any of the above, or any other needs you think we have.

S 9(2)
It would be good to talk to
too, on how we involve MHA in this part of the work, or if we keep this
(a)
separate.

Helen

From: Helen Mexted <[email address]>
Sent: Monday, 23 May 2022 7:42 pm
To: Margie Apa <[email address]>
Cc: Helen Mexted <[email address]>
Subject: Fwd: Visual Treatment options and Talking Points
Importance: High
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Margie, attached is the presentation for the Chair and below are some key points for your conversation, including
the system application and considerations. I propose we:
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1.  Confirm support for the general direction, advising that option 2 is our preferred concept, and that we may
also explore the use of sentence case in the name device to make it more accessible. People images will also
be a key part of the look and feel.

2.  Advise that we will now apply this concept to sample internal and external channels ie website, intranet,
social media, pānui, templates, etc and prepare an update presentation for the board for the 10 June
meeting, along with an update on system use and timeframes for transition to the new logo in parts of our
entities such as DHB‐branded channels. We note this will need to be a phased delivery, which may mean
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that the DHB names remain on some materials for a period of time.

3.  Advise that we will confirm how we use this naming device for regional and district levels, and for services
within HNZ, and propose that we will use the naming convention alongside the district names as appropriate
ie Waitematā, Auckland, Counties Manakau, Tairawhiti, Hutt Valley and Capital and Coast, Canterbury,
Southern.
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4.  Note that we will prepare guidelines for DHBs and other entities on transitioning from their logos to the new
logo. As transition won’t be possible straight away, we will provide material to load to staff and public facing
the
channels from 1 July for a transitional period to announce the new name and explain the transition period.

1. Requirements and the creative concepts

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as part of our day one readiness. This is a ‘non‐brand’ treatment, which will meet the
practical needs of Te Whatu Ora Health New Zealand.

which will be informed by a range of things, including culture development and the
Charter.

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fonts, colour palettes, and name convention (Te Reo followed by English).
2. Recommendation

colour palette.
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subtle creative expression of the naming narrative. Practically, it meets our needs.
We may also consider a ‘sentence case’ version of the logo to increase accessibility.

visual elements beyond just the words. We are intentionally seeking a non‐brand
and avoiding a logo.

colour palette, its creative provenance is more strongly linked to the narrative of the
Māori Health Authority’s Te Reo name.
3. Practical application of the visual treatment and the transfer process

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i. HNZ stationery
ii. Digital touchpoints, eg. Websites, intranets, social channels, email signatures
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iii. External communications or advertising
iv. Internal communications

health care services or staff uniforms. This can follow over transitional period as
materials come up for renewal.

spoken or written reference to the single national health system. For example,
scripts for contact centres or receptionists.  Information
4. Working alongside Te Aka Whai Ora Māori Health Authority

same agency to develop the interim visual identity for the Māori Health
Authority. It's CE has confirmed the Venice's
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of this approach and the use of a visual name treatment in the place of a fuller
the
system brand to meet day one needs.
5. Cost

includes the development of the narrative for the initial concepts,
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and developing the agreed concept, with use guidelines, and examples of use and
application.

6. Existing names

alongside iMHA to agree the best process to ensure that transitions align with
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tikanga best practice.
7. Dependencies

name and how it is presented being completed and available.

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