This is an HTML version of an attachment to the Official Information request 'Taupō District Council Brand Guidelines'.
SLIMLINE GUIDELINES

ersion
LOGO TYPES
Consistent usage of the 
ertical V
V
Taupō District Council logo 
is absolutely essential. Our 
logo is representative of the 
vibrant and energetic District 
we live, work and play in, 
therefore any variation of the 
logo diminishes our visual 
identity. The logo consists 
of three elements: the ’circle 
of life‘ macron, symbol and 
the Taupō District Council 
wordmark.
There are two variations of 
the logo: a vertical version 
ersion
and a horizontal version.
Never change any aspect of 
ontal V
the typeface, symbol, colour, 
or their relationships to the 
logo. Always use approved 
Horiz
electronic artwork. Usage 
exceptions are noted in these 
guidelines.

SPACING
Spacing
Minimum clear space has 
been established to ensure 
the corporate identity is not 
crowded by typography or 
graphic elements. To ensure 
the identity stands out, 
no other graphic element 
or typography should be 
positioned within the clear 
space area. Wherever 
possible, minimum clear 
space should be increased.
The minimum amount of clear 
space around the logo is 
defined by the width of  
‘ō’ on the end of ‘Taupō’ x 2.
Use this measurement to 
Sizing
18mm
define a minimum clear space 
18mm
around the logo at any given 
size.
To prevent incorrect use of 
the logo and also prevent 
To ensure legibility for the vertical and horizontal logos, the minimum size of 18mm the width of the Taupō 
District Council wordmark has been established.
it becoming illegible at 
smaller sizes, minimum 
When reproducing the vertical and horizontal format smaller than the 18mm format, the identity must not be 
reproduced smaller than 12mm. This version should only be used on small items when absolutely necessary 
size restrictions have been 
(eg for reproduction on pens).
developed.



No colouring - strict black and white use only
No effects - bevel and emboss, inner shadows, etc
Use shift key when resizing
No rotation
No shear
No gradients
NO NO’S
Never scale, rotate, change 
the colour of, add effects, 
shear the logotype. This is not 
within brand at all.





PLACEMENT
Ensuring that you get the 
FISHING 
FISHING 
right placement on posters or 
flyers, you must use your best 
COMPETITION
COMPETITION
judgement. 
SEPTEMBER 21 - 30
SEPTEMBER 21 - 30
For example, we can see 
TWO MILE BAY
TWO MILE BAY
that the left poster would 
be a fishing competition 
sponsored by Taupō District 
Council, it also has enough 
space around it so that it 
wouldn’t be crowded by 
the other logotypes on the 
poster. 
On the left, this is an example 
of a council-run event, this 
vertical logo can be used 
or the horizontal type can 
be used in the top left-hand 
corner.
If the logo is to be used in 
conjunction with another, 
for example in a co-branded 
event, please ensure the 
minimum size and clearspace 
are adhered to. Please use a 
50% 1pt rule (line) to divide 
the two logos as shown.
The co-branded logo needs 
to be centred with the Taupō 
District Council logo.





white logo over image without enough contrast
black logo over image without enough contrast
white logo over colour without enough contrast 
DO’S AND DONT’S
Presenting the brand in a 
consistent way is vital to 
maintaining the brand. Please 
follow these simple best 
practise guidelines.
black logo over colour without enough contrast 



Ā, Ē, Ī, Ō, Ū, ā, ē, ī, ō and ū
TAUPŌ
Taupō District Council
Tūrangi 
Māori
Ngāti Tūrangitukua
Ngāti Tūwharetoa
For Windows users, now you can easily enter a macronised 
vowel by pressing ` (the key with ~ which is underneath Esc 
at the top left of your keyboard) and then the vowel.
`a = ā
To enter a macronised capital vowel, press `, then hold down 
shift and press the vowel, e.g.,
`A = Ā
Note you don’t have to hold down ` while you press the 
vowel, just press ` then press the vowel.
Mac / Apple
For Mac users, in a document (though, not in Adobe 
software) you can simply hold the key down you would like to 
macronise and choose from the options given. 
MACRON
If you are working in inDesign, you can do a Find and Replace. 
For example, hit control + F
As the macron is a feature of 
Find: Taupo 
our logo, we need to use it 
correctly and consistently.
Replace: Taupō 

If you have any questions please call Amy Fowler 
on 027 298 7632 or email afowler@Taupō.govt.nz