TeWhatu Ora
29 June 2023
Health New Zealand
Mark Shelly
[FYI request #22477 email]
Tena koe Mark
Your request for Official information, reference: HNZ00017468
Thank you for your request of 1 May 2023, which has been considered under the Official
Information Act 1982 (the Act), for the following information.
"Please advise a monthly spend from March 2020
to now on public information campaigns
in support of New Zealand's COV/0-19 response. I ask
that these include but not be limited
to the costs
for the Unite Against COVID-19 Campaign and the Vaccine Campaign. If
spends are not available by month then provide in what ever temporal division you have
them and in total. Please a/so
provide a list of each and every individual public information
campaign conducted in support of New Zealand's COV/0-19 response and the spend for
each campaign in the most
granulated form that you have (both in terms of what
component of the campaign the spend was
on and when the spend was
made) as
well as
in total."
The Department of the Prime Minister and Cabinet (DPMC) delivered the Unite Against
COVID19 campaign up to 15 November 2022 and the Vaccine Campaign up to 30 June
2022. These campaigns then transferred to Te Whatu Ora to administer. I understand DPMC have
provided a response to you regarding the advertising costs of these two campaigns during their
administration.
Funding for public information campaigns in support of New Zealand's COVID-19 response fed into
multiple streams of advertising but was all part of the overarching campaigns of Unite Against
COVID-19 and the Vaccine Campaign.
Please find below a breakdown of Te Whatu Ora's advertising spend for the Unite Against COVID-
19 Campaign and the Vaccine Campaign. Please note these figures includes all campaign costs,
such as advertising, website, printing, translations. These figures exclude GST, personnel, and
operating costs.
Table one: Advertising costs for Unite Against COVID-19 Campaign
Dec-22
Jan-23
Feb-23
Mar-23
Apr-23
TOTAL
CREATIVE
$98,650.00
$2,952.00
$9,035.00
$32,700.00
$52,540.00
$195,877.00
MEDIA
$239,064.00 $115,277.00 $40,994.00
$395,335.00
CAMPAIGN Summer
Summer
Summer
Prep for
Prep for
$591,212.00
Campaign
Campaign
Campaign
Winter
Winter
Campaign
Campaign
