Date: Fri, 13 Mar 2020 23:43:35 +0000
Subject: Official Information request - Neilson Survey of 2015 and subsequent workshop
From: George Burrell <
[FYI request #12445 email]>
To: RNZ <
[email address]>
Dear Radio New Zealand Limited,
One of the RNZ documents recently made available to the public is labelled: “Appendix one – RNZ Music Strategy - New Music Strategy implementation proposal Feb 2020”
Within the report there is this reference:
“In 2015, RNZ commissioned Nielsen to conduct Concert listener research, talking in depth to current, lapsed and prospective listeners to RNZ Concert with a view to understanding how to maximise programming for existing and prospective listeners.
In the workshop summary which followed this research, Nielsen included amongst its key audience observation themes…..”
Please provide me with all documents and communications relating to both this commissioned research and for the Workshop referred to above.
For the survey, this will include the detailed audience (current, lapsed and prospective) sampling criteria, description of methodology and survey scripts and/or questions. Also the number surveyed and response rates categorised by current, lapsed and prospective listeners.
For the survey and workshop, this will include terms of reference, statement of deliverables, agendas, minutes, correspondence, emails and memoranda. This will also include draft and final reports of both the survey and the workshop.
Many thanks.
Yours faithfully,
George Burrell
-------------------------------------------------------------------
This is an Official Information request made via the FYI website.
Please use this email address for all replies to this request:
[FYI request #12445 email]
Is
[RNZ request email] the wrong address for Official Information requests to Radio New Zealand Limited? If so, please contact us using this form:
https://fyi.org.nz/change_request/new?body=rnz
Disclaimer: This message and any reply that you make will be published on the internet. Our privacy and copyright policies:
https://fyi.org.nz/help/officers
If you find this service useful as an Official Information officer, please ask your web manager to link to us from your organisation's OIA or LGOIMA page.
-------------------------------------------------------------------
