Impact on Brand Value of Asset Swaps

Andrew Ecclestone made this Official Information request to Meridian Energy Limited

Meridian Energy Limited did not have the information requested.

From: Andrew Ecclestone

Dear Meridian Energy Limited,

The company used to advertise its primary product (electricity supply) to the public partly on the basis that 100 per cent of the electricity sold was generated from renewable sources.
(http://web.archive.org/web/2007102411552...)

The 2009 Ministerial Review of the electricity market led to a decision that Meridian would swap physical assets the company owned with Genesis Energy, another SOE.
(http://beehive.govt.nz/release/asset-tra...)

This swap appears to mean that the company is no longer able to claim that all the electricity it generates comes from renewable sources.

Please could you supply me with all information held by the company that comments on, or assesses, the impact of this asset swap (or the decision to require the asset swap) on the brand value of Meridian.

Please could you also supply me with any information on the cost to the company of having to (a) abandon marketing campaigns based on the 100% renewable generation claims and (b) the cost of developing an alternative marketing and advertising campaign.

Finally, please could you also supply me with any information held on the effect of the asset swap decision on public perception of the company and/or its commitment to sustainable energy generation.

If you need to clarify this request with me, or would find it helpful to discuss it, please let me know.

Yours faithfully,

Andrew Ecclestone

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Alex Harris left an annotation ()

Meridian refused to take ownership of Whirinaki, possibly for precisely the reasons implied by this request. As a result, the station was sold:

http://www.voxy.co.nz/politics/whirinaki...

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From: Meridian Customer Support

Dear Andrew,

Thanks for contacting our Energy Centre. We aim to offer you exceptional
service, and expect to answer your enquiry within the same, or next business
day. Save Power. Save Money. With winter fast approaching we've provided some
really handy power saving tips on our website:
www.meridianenergy.co.nz/for-home/energy...

 Discussion Thread
 Customer By Email (Andrew Ecclestone) 21/06/2012 04.57 PM
Dear Meridian Energy Limited,

The company used to advertise its primary product (electricity
supply) to the public partly on the basis that 100 per cent of the
electricity sold was generated from renewable sources.
[link removed]

The 2009 Ministerial Review of the electricity market led to a
decision that Meridian would swap physical assets the company owned
with Genesis Energy, another SOE.
[link removed]

This swap appears to mean that the company is no longer able to
claim that all the electricity it generates comes from renewable
sources.

Please could you supply me with all information held by the company
that comments on, or assesses, the impact of this asset swap (or
the decision to require the asset swap) on the brand value of
Meridian.

Please could you also supply me with any information on the cost to
the company of having to (a) abandon marketing campaigns based on
the 100% renewable generation claims and (b) the cost of developing
an alternative marketing and advertising campaign.

Finally, please could you also supply me with any information held
on the effect of the asset swap decision on public perception of
the company and/or its commitment to sustainable energy generation.

If you need to clarify this request with me, or would find it
helpful to discuss it, please let me know.

Yours faithfully,

Andrew Ecclestone

-------------------------------------------------------------------

Please use this email address for all replies to this request:
[link removed]

Is [link removed] the wrong address for Official
Information Act requests to Meridian Energy Limited? If so, please
contact us using this form:
[link removed]

Disclaimer: This message and any reply that you make will be
published on the internet. Our privacy and copyright policies:
[link removed]

If you find this service useful as an OIA officer, please ask your
web manager to link to us from your organisation's FOI page.

-------------------------------------------------------------------
 
[1]Contact us online

or view our most [2]frequently asked questions

[---001:002089:13569---]

References

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1. http://www.meridianenergy.co.nz/contact-...
2. http://www.meridianenergy.co.nz/about-us...

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From: Andrew Ecclestone

Dear Meridian Energy Limited,

I made an OIA request to the company, via the FYI.org.nz website, on 21 June 2012.

The OIA requires that Meridian respond to my request for official information "as soon as reasonably practicable, and in any case not later than 20 working days after the day on which the request is received".

I received an acknowledgement of receipt of my request from Meridian's Customer Support Centre on 21 June 2012. However, I have not received a substantive response to my request, nor any notification of an extension of the period for Meridian to consider my request, as may be applicable under section 15A of the Act.

Please let me know when the company will be responding to my request.

For reference, the request can be found at:
http://fyi.org.nz/request/impact_on_bran...

Yours faithfully,

Andrew Ecclestone

Link to this

From: Meridian Customer Support

Dear Andrew,

Thanks for contacting our Energy Centre. We aim to offer you exceptional
service, and expect to answer your enquiry within the same, or next business
day. Save Power. Save Money. With winter fast approaching we've provided some
really handy power saving tips on our website:
www.meridianenergy.co.nz/for-home/energy...

 Discussion Thread
 Customer By Email (Andrew Ecclestone) 20/07/2012 09.58 PM
Dear Meridian Energy Limited,

I made an OIA request to the company, via the [link removed] website,
on 21 June 2012.

The OIA requires that Meridian respond to my request for official
information "as soon as reasonably practicable, and in any case not
later than 20 working days after the day on which the request is
received".

I received an acknowledgement of receipt of my request from
Meridian's Customer Support Centre on 21 June 2012. However, I have
not received a substantive response to my request, nor any
notification of an extension of the period for Meridian to consider
my request, as may be applicable under section 15A of the Act.

Please let me know when the company will be responding to my
request.

For reference, the request can be found at:
[link removed]

Yours faithfully,

Andrew Ecclestone

-------------------------------------------------------------------
Please use this email address for all replies to this request:
[link removed]

Disclaimer: This message and any reply that you make will be
published on the internet. Our privacy and copyright policies:
[link removed]

If you find this service useful as an OIA officer, please ask your
web manager to link to us from your organisation's FOI page.

-------------------------------------------------------------------
 
[1]Contact us online

or view our most [2]frequently asked questions

[---001:001503:16216---]

References

Visible links
1. http://www.meridianenergy.co.nz/contact-...
2. http://www.meridianenergy.co.nz/about-us...

Link to this

From: Meridian Communications

[1]Image

Dear Valued Customer

We invite you to take part in a quick, two question survey in which you
can evaluate your last interaction with us.  We would really appreciate
your feedback.

Please click the Link [2]Meridian Customer Satisfaction Survey.

 

[3]Image 0800 496 496 © Copyright Meridian Energy Limited

References

Visible links
2. https://meridian.custhelp.com/ci/documen...

Link to this

From: Andrew Ecclestone

Dear Meridian Communications,

Your request that I take part in a survey to evaluate my last interaction with the company does not constitute a valid response to my Official Information Act request of 21 June 2012, which can be found at:
http://fyi.org.nz/request/impact_on_bran...

I have nevertheless completed the survey, and alerted you to the fact that the company has not responded to my request.

Unless I receive a substantive response from the company, or an undertaking to provide a substantive response within the next 2 weeks, by close of business on Friday 3 August 2012, I shall have to make a complaint to the Ombudsmen about the company's non-compliance with the Act.

Yours sincerely,

Andrew Ecclestone

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From: Meridian Customer Support

Your request for assistance cannot be accepted because your email
address is not registered with an existing account.

===============================================================

Link to this

From: Clementine Smith
Meridian Energy Limited

Dear Andrew
 

OFFICIAL INFORMATION REQUEST

 

I refer to your e-mail to Meridian dated 20 July 2012 with regard to your
request under the Official Information Act 1982. 

 

I apologise for the delay in replying, unfortunately your request was not
sent to the right person in the business to process. 

 

We will respond to you as soon as possible but no later than 17 August
2012.

  

If you have any queries, please do not hesitate to contact me 

 

Kind regards

 

Clementine Smith - Legal Counsel

 

Meridian Energy Limited

Level 1, 33 Customhouse Quay

PO Box 10-840, Wellington

P. +64 4 381 1200   F. +64 4 381 1201

DDI. +64 4 381 1251 M. 021 994 627

W. [1]www.meridianenergy.co.nz

 

Attention:

This email together with any attachments is confidential and may be
subject to legal privilege. If you are not the intended recipient please
delete the message and notify the sender. Any views or opinions presented
are solely those of the author and will not necessarily reflect the views
of Meridian Energy.

PLEASE CONSIDER THE ENVIRONMENT BEFORE PRINTING.

References

Visible links
1. http://www.meridianenergy.co.nz/
http://www.meridianenergy.co.nz/

Link to this

From: Andrew Ecclestone

Dear Ms Smith,

Thank you for your email of 25 July 2012 concerning my OIA request to Meridian.

In your message, you suggested that my request to the company was made on 20 July 2012. It was in fact sent - and received - by Meridian on 21 June 2012.

When the company responds substantively to my request, I would welcome its assurance that it has alerted its Customer Service Centre as to how OIA requests should be handled, and an explanation of what steps it will be taking to verify that such oversights do not occur again in the future.

Yours sincerely,

Andrew Ecclestone

Link to this

From: Clementine Smith
Meridian Energy Limited


Attachment OIA A Ecclestone.pdf
54K Download View as HTML


Dear A Ecclestone
 
Please find attached, in the accompanying PDF file, a copy of our OIA
response.
 
If you have any queries, please do not hesitate to contact me.
 
I apologise for the original delay in responding to you.
 
Kind regards
 
 

Clementine Smith - Legal Counsel

 

Meridian Energy Limited

Level 1, 33 Customhouse Quay

PO Box 10-840, Wellington

P. +64 4 381 1200   F. +64 4 381 1201

DDI. +64 4 381 1251 M. 021 994 627

W. [1]www.meridianenergy.co.nz

 

Attention:

This email together with any attachments is confidential and may be
subject to legal privilege. If you are not the intended recipient please
delete the message and notify the sender. Any views or opinions presented
are solely those of the author and will not necessarily reflect the views
of Meridian Energy.

PLEASE CONSIDER THE ENVIRONMENT BEFORE PRINTING.

References

Visible links
1. http://www.meridianenergy.co.nz/
http://www.meridianenergy.co.nz/

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