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Covid-19 Vaccine Advertising

Chris McCashin made this Official Information request to Ministry of Health

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From: Chris McCashin

Dear Ministry of Health,

Can you please provide the following information relating to the advertisements for the Covid-19 vaccine since it was approved

Dates advertisements were run eg 15 January 2021 - 20 January 2022
Advertising Medium - Radio and/or TV, flyer, newspaper etc etc
Advertising Text - eg "The Pfizer vaccine provides is 85% etc etc". For example verbatim what the advertisement stated
Data and reports relied on to support the advertising text - for example what reports were relied on to ensure Ministry of Health was not in breach of advertising standards - if this was not done then why not?
Legal Advice / Warnings - Please also provide the legal advice provided to the Ministry of Health to show that the advertisement broadcast met the requirements of the Medicines Act 1981

Please provide all of this information from the start of the vaccine roll-out up to and including all of the advertisements currently being run on TV, radio, in-print etc etc

Yours faithfully,
Chris

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From: OIA Requests



Thank you for your Official Information Act request. This is
an automatic reply to let you know we received it.

In accordance with the Act, we'll let you know our decision within no more
than 20 working days. If you'd like to calculate the timeframe, you can
use the Ombudsman's online calculator
here: [1]http://www.ombudsman.parliament.nz/

Please also refer to the Unite Against Covid-19 website for copies of
papers, minutes, and key advice for the decisions the Government has made
relating to COVID-19.

Sometimes we may need to clarify aspects of a request. You can expect to
hear from us soon if that is the case here.

Ngā mihi,

OIA Services

Government and Executive Services

Office of the Director-General

Manatū Hauora (Ministry of Health) 

E: [2][email address]

 

 

 

 

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Kia ora Chris,  

  

Thank you for your request for official information. The Ministry's
reference number for your request is: H2022008164.  

  

As required under the Official Information Act 1982, the Ministry will
endeavour to respond to your request no later than 20 working days after
the day your request was received. If you'd like to calculate the
timeframe, you can use the Ombudsman's online calculator
here: [1]http://www.ombudsman.parliament.nz/  

  

If you have any queries related to this request, please do not hesitate to
get in touch. 

 

Ngā mihi 

  

OIA Services Team 

M[2]inistry of Health information releases 
U[3]nite against COVID-19 

 
------------------- Original Message -------------------
From: Chris McCashin <[FOI #19978 email]>;
Received: Wed Jul 20 2022 14:52:15 GMT+1200 (New Zealand Standard Time)
To: OIA Requests <[email address]>; OIA <[email address]>;
Subject: Official Information request - Covid-19 Vaccine Advertising

Dear Ministry of Health,

Can you please provide the following information relating to the
advertisements for the Covid-19 vaccine since it was approved

Dates advertisements were run eg 15 January 2021 - 20 January 2022
Advertising Medium - Radio and/or TV, flyer, newspaper etc etc
Advertising Text - eg "The Pfizer vaccine provides is 85% etc etc".  For
example verbatim what the advertisement stated
Data and reports relied on to support the advertising text - for example
what reports were relied on to ensure Ministry of Health was not in breach
of advertising standards - if this was not done then why not?
Legal Advice / Warnings - Please also provide the legal advice provided to
the Ministry of Health to show that the advertisement broadcast met the
requirements of the Medicines Act 1981

Please provide all of this information from the start of the vaccine
roll-out up to and including all of the advertisements currently being run
on TV, radio, in-print etc etc

Yours faithfully,
Chris

-------------------------------------------------------------------

This is an Official Information request made via the FYI website.

Please use this email address for all replies to this request:
[FOI #19978 email]

Is [Ministry of Health request email] the wrong address for Official Information requests
to Ministry of Health? If so, please contact us using this form:
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5. https://scanmail.trustwave.com/?c=15517&...

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Kia ora Chris,

Thank you for your request for official information, received on 20 July
2022 for:

     “Can you please provide the following information relating to the
advertisements for the Covid-19 vaccine since it was approved
Dates advertisements were run eg 15 January 2021 - 20 January 2022
Advertising Medium - Radio and/or TV, flyer, newspaper etc etc
Advertising Text - eg "The Pfizer vaccine provides is 85% etc etc".  For
example verbatim what the advertisement stated
Data and reports relied on to support the advertising text - for example
what reports were relied on to ensure Ministry of Health was not in breach
of advertising standards - if this was not done then why not?
Legal Advice / Warnings - Please also provide the legal advice provided to
the Ministry of Health to show that the advertisement broadcast met the
requirements of the Medicines Act 1981
Please provide all of this information from the start of the vaccine
roll-out up to and including all of the advertisements currently being run
on TV, radio, in-print etc etc”

We are contacting you in accordance with section 18B of the Official
Information Act 1982 (the Act) as your request, as it is currently worded,
is for a very large volume of information. Your request may be refused
under section 18(f) of the Act as the information requested cannot be made
available without substantial collation or research.

Your request would require collating thousands of documents. This would
place an unreasonable degree of strain on the team responsible and would
interfere with the day-to-day workings of the Ministry.

 

Therefore, we suggest you refine your request and that you please
specify/clarify which specific advertisements you are interested in.
Perhaps your request is for information about the process/changing of
health advice for COVID-19.

 

Please respond by Friday 28 July 2022 so that we can consider your
refinement in our response to your request.

Please note, under section 15 of the Official Information Act 1982, any
clarification or amendments made to a request within seven days after the
date it is received, that request may be treated as a new request and the
time limit for the response restarts.

Under section 28(3) of the Act you have the right to ask the Ombudsman to
review any decisions made under this request. The Ombudsman may be
contacted by email at: [1][email address] or by calling 0800
802 602. 

 

Ngâ mihi,

OIA Services
Government and Executive Services
Manatû Hauora

 

****************************************************************************
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attachments may contain information that is IN-CONFIDENCE and subject to
legal privilege.
If you are not the intended recipient, do not read, use, disseminate,
distribute or copy this message or attachments.
If you have received this message in error, please notify the sender
immediately and delete this message.
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From: OIA Requests


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Kia ora again Chris,

 

The Ministry of Health post most of its adverts (and its schedule) on
youtube. This may be helpful to you to help determine which adverts you
are interested in and help you refine your request.

 

 

[1]https://www.youtube.com/c/minhealthnz

 

Ngâ mihi,

OIA Services
Government and Executive Services
Manatû Hauora

 

From: OIA Requests
Sent: Tuesday, 26 July 2022 8:00 pm
To: '[FOI #19978 email]'
<[FOI #19978 email]>
Subject: Refinement of your request for information, ref: H2022008164

 

Kia ora Chris,

Thank you for your request for official information, received on 20 July
2022 for:

     “Can you please provide the following information relating to the
advertisements for the Covid-19 vaccine since it was approved
Dates advertisements were run eg 15 January 2021 - 20 January 2022
Advertising Medium - Radio and/or TV, flyer, newspaper etc etc
Advertising Text - eg "The Pfizer vaccine provides is 85% etc etc".  For
example verbatim what the advertisement stated
Data and reports relied on to support the advertising text - for example
what reports were relied on to ensure Ministry of Health was not in breach
of advertising standards - if this was not done then why not?
Legal Advice / Warnings - Please also provide the legal advice provided to
the Ministry of Health to show that the advertisement broadcast met the
requirements of the Medicines Act 1981
Please provide all of this information from the start of the vaccine
roll-out up to and including all of the advertisements currently being run
on TV, radio, in-print etc etc”

We are contacting you in accordance with section 18B of the Official
Information Act 1982 (the Act) as your request, as it is currently worded,
is for a very large volume of information. Your request may be refused
under section 18(f) of the Act as the information requested cannot be made
available without substantial collation or research.

Your request would require collating thousands of documents. This would
place an unreasonable degree of strain on the team responsible and would
interfere with the day-to-day workings of the Ministry.

 

Therefore, we suggest you refine your request and that you please
specify/clarify which specific advertisements you are interested in.
Perhaps your request is for information about the process/changing of
health advice for COVID-19.

 

Please respond by Friday 28 July 2022 so that we can consider your
refinement in our response to your request.

Please note, under section 15 of the Official Information Act 1982, any
clarification or amendments made to a request within seven days after the
date it is received, that request may be treated as a new request and the
time limit for the response restarts.

Under section 28(3) of the Act you have the right to ask the Ombudsman to
review any decisions made under this request. The Ombudsman may be
contacted by email at: [2][email address] or by calling 0800
802 602. 

 

Ngâ mihi,

OIA Services
Government and Executive Services
Manatû Hauora

 

****************************************************************************
Statement of confidentiality: This e-mail message and any accompanying
attachments may contain information that is IN-CONFIDENCE and subject to
legal privilege.
If you are not the intended recipient, do not read, use, disseminate,
distribute or copy this message or attachments.
If you have received this message in error, please notify the sender
immediately and delete this message.
****************************************************************************

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References

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1. https://www.youtube.com/c/minhealthnz
2. mailto:[email address]

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From: OIA Requests


Attachment image001.jpg
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Kia ora Chris,

 

We are following up on our refinement email request, of 26 July 2022.

Please respond by Thursday 4 August 2022 so that we can consider your
refinement in our response to your request.

Ngâ mihi,

OIA Services
Government and Executive Services
Manatû Hauora

 

From: OIA Requests <[email address]>
Sent: Tuesday, 26 July 2022 8:10 pm
To: [FOI #19978 email]
Subject: FW: Refinement of your request for information, ref: H2022008164

 

Kia ora again Chris,

 

The Ministry of Health post most of its adverts (and its schedule) on
youtube. This may be helpful to you to help determine which adverts you
are interested in and help you refine your request.

 

 

[1]https://www.youtube.com/c/minhealthnz

 

Ngâ mihi,

OIA Services
Government and Executive Services
Manatû Hauora

 

From: OIA Requests
Sent: Tuesday, 26 July 2022 8:00 pm
To: '[FOI #19978 email]'
<[2][FOI #19978 email]>
Subject: Refinement of your request for information, ref: H2022008164

 

Kia ora Chris,

Thank you for your request for official information, received on 20 July
2022 for:

     “Can you please provide the following information relating to the
advertisements for the Covid-19 vaccine since it was approved
Dates advertisements were run eg 15 January 2021 - 20 January 2022
Advertising Medium - Radio and/or TV, flyer, newspaper etc etc
Advertising Text - eg "The Pfizer vaccine provides is 85% etc etc".  For
example verbatim what the advertisement stated
Data and reports relied on to support the advertising text - for example
what reports were relied on to ensure Ministry of Health was not in breach
of advertising standards - if this was not done then why not?
Legal Advice / Warnings - Please also provide the legal advice provided to
the Ministry of Health to show that the advertisement broadcast met the
requirements of the Medicines Act 1981
Please provide all of this information from the start of the vaccine
roll-out up to and including all of the advertisements currently being run
on TV, radio, in-print etc etc”

We are contacting you in accordance with section 18B of the Official
Information Act 1982 (the Act) as your request, as it is currently worded,
is for a very large volume of information. Your request may be refused
under section 18(f) of the Act as the information requested cannot be made
available without substantial collation or research.

Your request would require collating thousands of documents. This would
place an unreasonable degree of strain on the team responsible and would
interfere with the day-to-day workings of the Ministry.

 

Therefore, we suggest you refine your request and that you please
specify/clarify which specific advertisements you are interested in.
Perhaps your request is for information about the process/changing of
health advice for COVID-19.

 

Please respond by Friday 28 July 2022 so that we can consider your
refinement in our response to your request.

Please note, under section 15 of the Official Information Act 1982, any
clarification or amendments made to a request within seven days after the
date it is received, that request may be treated as a new request and the
time limit for the response restarts.

Under section 28(3) of the Act you have the right to ask the Ombudsman to
review any decisions made under this request. The Ombudsman may be
contacted by email at: [3][email address] or by calling 0800
802 602. 

 

Ngâ mihi,

OIA Services
Government and Executive Services
Manatû Hauora

 

****************************************************************************
Statement of confidentiality: This e-mail message and any accompanying
attachments may contain information that is IN-CONFIDENCE and subject to
legal privilege.
If you are not the intended recipient, do not read, use, disseminate,
distribute or copy this message or attachments.
If you have received this message in error, please notify the sender
immediately and delete this message.
****************************************************************************

--------------------------------------------------------------------------

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--------------------------------------------------------------------------

References

Visible links
1. https://www.youtube.com/c/minhealthnz
2. mailto:[FOI #19978 email]
3. mailto:[email address]

hide quoted sections

Link to this

From: Chris McCashin

Dear OIA Requests,

Process documents that an advertisement went through to ensure it was not in breach of advertising standards
Legal Advice Memos provided to the Ministry of Health to show that the advertisement broadcast met the
requirements of the Medicines Act 1981

Yours sincerely,

Chris McCashin

Link to this

c a left an annotation ()

hi, I had an advert removed by complaining to the Advertising Standards Authority.

I wrote "This statement is a false claim. It says it stops covid transmission. This is not backed up by scientific evidence, as stated on the Ministry of Health information about Covid. These are also not endorsed by the vaccine manufacturers themselves."

This is their reply:
"Thank you for your email below. We have been in touch with the advertiser who have now changed and removed the wording that was on the website.
Given this we will rule your complaint as resolved.
Kind Regards
Catherine Maclean│ Complaints Manager │Advertising Standards Authority"

Maybe you could ask for all the complaints received and the actions taken?

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From: OIA Requests


Attachment image001.png
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Kia ora Chris,

 

Thank you for refining your request for official information on 2 August
2022 to:

 

“Process documents that an advertisement went through to ensure it was not
in breach of advertising standards
Legal Advice Memos provided to the Ministry of Health to show that the
advertisement broadcast met the
requirements of the Medicines Act 1981”

 

Please note, under section 15 of the Official information Act 1982, any
clarification or amendments to a request within seven days after the date
it is received, that request may be treated as a new request and the time
limit for the response restarts.

 

You can now expect a response by, or on 22 August 2022.

Ngā mihi   

OIA Services Team 

M[1]inistry of Health information releases 
U[2]nite against COVID-19 

 

------------------------------------------------------------------------

From: Chris McCashin <[3][FOI #19978 email]>
Sent: Tuesday, 2 August 2022 16:42
To: OIA Requests <[4][email address]>
Subject: Re: FW: Refinement of your request for information, ref:
H2022008164

 

Dear OIA Requests,

Process documents that an advertisement went through to ensure it was not
in breach of advertising standards
Legal Advice Memos provided to the Ministry of Health to show that the
advertisement broadcast met the
requirements of the Medicines Act 1981

Yours sincerely,

Chris McCashin

-----Original Message-----

Kia ora Chris,

  

 We are following up on our refinement email request, of 26 July 2022.

 Please respond by Thursday 4 August 2022 so that we can consider your
 refinement in our response to your request.

 Ngâ mihi,

 OIA Services
 Government and Executive Services
 Manatû Hauora

  

 From: OIA Requests <[email address]>
 Sent: Tuesday, 26 July 2022 8:10 pm
 To: [FOI #19978 email]
 Subject: FW: Refinement of your request for information, ref: H2022008164

  

 Kia ora again Chris,

  

 The Ministry of Health post most of its adverts (and its schedule) on
 youtube. This may be helpful to you to help determine which adverts you
 are interested in and help you refine your request.

  

  

 [1][5]https://www.youtube.com/c/minhealthnz

  

 Ngâ mihi,

 OIA Services
 Government and Executive Services
 Manatû Hauora

  

 From: OIA Requests
 Sent: Tuesday, 26 July 2022 8:00 pm
 To: '[FOI #19978 email]'
 <[2][FOI #19978 email]>
 Subject: Refinement of your request for information, ref: H2022008164

  

 Kia ora Chris,

 Thank you for your request for official information, received on 20 July
 2022 for:

      “Can you please provide the following information relating to the
 advertisements for the Covid-19 vaccine since it was approved
 Dates advertisements were run eg 15 January 2021 - 20 January 2022
 Advertising Medium - Radio and/or TV, flyer, newspaper etc etc
 Advertising Text - eg "The Pfizer vaccine provides is 85% etc etc".  For
 example verbatim what the advertisement stated
 Data and reports relied on to support the advertising text - for example
 what reports were relied on to ensure Ministry of Health was not in
breach
 of advertising standards - if this was not done then why not?
 Legal Advice / Warnings - Please also provide the legal advice provided
to
 the Ministry of Health to show that the advertisement broadcast met the
 requirements of the Medicines Act 1981
 Please provide all of this information from the start of the vaccine
 roll-out up to and including all of the advertisements currently being
run
 on TV, radio, in-print etc etc”

 We are contacting you in accordance with section 18B of the Official
 Information Act 1982 (the Act) as your request, as it is currently
worded,
 is for a very large volume of information. Your request may be refused
 under section 18(f) of the Act as the information requested cannot be
made
 available without substantial collation or research.

 Your request would require collating thousands of documents. This would
 place an unreasonable degree of strain on the team responsible and would
 interfere with the day-to-day workings of the Ministry.

  

 Therefore, we suggest you refine your request and that you please
 specify/clarify which specific advertisements you are interested in.
 Perhaps your request is for information about the process/changing of
 health advice for COVID-19.

  

 Please respond by Friday 28 July 2022 so that we can consider your
 refinement in our response to your request.

 Please note, under section 15 of the Official Information Act 1982, any
 clarification or amendments made to a request within seven days after the
 date it is received, that request may be treated as a new request and the
 time limit for the response restarts.

 Under section 28(3) of the Act you have the right to ask the Ombudsman to
 review any decisions made under this request. The Ombudsman may be
 contacted by email at: [3][email address] or by calling 0800
 802 602. 

  

 Ngâ mihi,

 OIA Services
 Government and Executive Services
 Manatû Hauora

  
 
 
References

 Visible links
 1.
[6]https://scanmail.trustwave.com/?c=15517&...
 2. [7]mailto:[FOI #19978 email]
 3. [8]mailto:[email address]

-------------------------------------------------------------------
Please use this email address for all replies to this request:
[9][FOI #19978 email]

Disclaimer: This message and any reply that you make will be published on
the internet. Our privacy and copyright policies:
[10]https://scanmail.trustwave.com/?c=15517&...

If you find this service useful as an Official Information officer, please
ask your web manager to link to us from your organisation's OIA or LGOIMA
page.

-------------------------------------------------------------------

****************************************************************************
Statement of confidentiality: This e-mail message and any accompanying
attachments may contain information that is IN-CONFIDENCE and subject to
legal privilege.
If you are not the intended recipient, do not read, use, disseminate,
distribute or copy this message or attachments.
If you have received this message in error, please notify the sender
immediately and delete this message.
****************************************************************************

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2. https://covid19.govt.nz/
3. mailto:[FOI #19978 email]
4. mailto:[email address]
5. https://www.youtube.com/c/minhealthnz
6. https://scanmail.trustwave.com/?c=15517&...
7. mailto:[foi
8. mailto:[email
9. mailto:[FOI #19978 email]
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Kia ora Chris,
Please find attached a response to your request for information.

Ngā mihi 

  

OIA Services Team 

M[1]inistry of Health information releases 
U[2]nite against COVID-19 

****************************************************************************
Statement of confidentiality: This e-mail message and any accompanying
attachments may contain information that is IN-CONFIDENCE and subject to
legal privilege.
If you are not the intended recipient, do not read, use, disseminate,
distribute or copy this message or attachments.
If you have received this message in error, please notify the sender
immediately and delete this message.
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We don't know whether the most recent response to this request contains information or not – if you are Chris McCashin please sign in and let everyone know.

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