21 September 2012
Official Information Request No. 9000117172
(Please quote this in any correspondence)
Mr Alex Harris
Via email: [FYI request #519 email]
Dear Mr Harris,
Local Government Official Information and Meetings Act 1987
Re: Mount Smart Stadium advertising
I refer to your email dated 24 August 2012 requesting further information about search
engine optimisation undertaken on behalf of Auckland Council’s recreation assets and also
for recreation assets operated by Council Controlled Organisations. This response regards
Auckland Council’s recreation assets only. Regional Facilities Auckland have provided a
separate response which you will find attached as a separate document.
I can advise that Auckland Council has never hired anyone specifically to focus on Search
Engine Optimisation (SEO) for the Auckland Council website for its recreation assets or any
other content. We have an online team who incorporate this into their daily roles.
Best practice is followed across our website in terms of writing content for SEO, using
headings and metatagging our content. This enables Aucklanders to find what they are
looking for more easily.
Should you believe we have not responded appropriately to your request, you have the right
by way of complaint, under section 27(3) of the LGOIMA, to apply to the Ombudsmen to
seek an investigation and review of the decision.
If you have any further queries please contact the Public Information team on (09) 301 0101,
quoting Official Information Request No. 9000117172.
Information Advisor AKLC Electoral Office/Public Info Unit
Private Bag 92300, Auckland 1142 | aucklandcouncil.govt.nz
09 301 0101