From:
Hazlewood, Kathryn
Sent:
Tuesday, 2 June 2026 3:36 pm
To:
Romanos, Ashleigh; Duncan, Amanda
Subject:
RE: NZ Super Rugby - Tactical Media Opportunity
1982
Ok..I’m just working through that now
ACT
From: Romanos, Ashleigh <[email address]>
Sent: Tuesday, 2 June 2026 3:35 pm
To: Duncan, Amanda <[email address]>; Hazlewood, Kathryn
<[email address]>
Subject: RE: NZ Super Rugby - Tactical Media Opportunity
Kia ora @Hazlewood, Kathryn,
Amanda and I have just caught up regarding the below opportunity and have decided to not progress.
INFORMATION
Instead, we would like to exist exis ng / recently used channels. Can you please confirm how much budget is remaining
under 5210-4215-MPC022? And also any budget s ll available from our other subledgers?
Ngā mihi,
Ash Romanos (she/her)
Kaitohutohu Whakatairanga - Senior Advisor Marke ng OFFICIAL
Na onal Headquarters
Level 7, Spark Central
42 - 52 Willis Street, Wellington 6011
THE
[email address]
UNDER
www.fireandemergency.nz
From: Romanos, Ashleigh
Sent: Tuesday, 2 June 2026 11:31 am
To: Duncan, Amanda <[email address]>; Hazlewood, Kathryn
<[email address]>
Subject: NZ Super Rugby - Tactical Media Opportunity
RELEASED
Kia ora Amanda,
20
With Sarah’s help, I’ve sent through a mee ng invite to discuss the following opportunity this a ernoon at 3pm but
thought I’d get the key informa on to you sooner in case you have me prior to that. In my opinion, the
recommenda on is solid, well thought out and I like the mul ple touchpoints during and surrounding the game/s. My
concern is that ming is ght so we need to move quickly – which is doable.
-
Tac cal, simple and high impact media placement to reach The Disengaged in a peak a en on moment – NZ
Super Rugby x Hurricanes finals series
-
This Friday, our You’re Cooked | Stay Off The Stove lock up can be virtually projected onto the field during the1982
Hurricanes vs Brumbies game.
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Our campaign can also feature on the LED screens that surround the field (visible to those at home, and in the
stands).
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To maximise impact, provided Hurricanes make the semi’s, we will ensure our You’re Cooked digital OOH
ACT
placements (showing a live map of nearby food op ons) are on the screens surrounding the venue
-
We have a media-first opportunity to extend this to a ‘Backpack ac va on’. Essen ally, Hyper have LED
backpacks screens that real people will wear as they move around high foo all areas prior, during and a er the
game (Hurricanes s ll to approve).
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Cost is TBC but MBM predict around the 9(2)(b)(ii)mark for all of the above. We will also require crea ve support
from Mo on Sickness which I think will be a max of 9(2)(j)@Hazlewood, Kathryn, can you please let Amanda and I
know if this is within budget for MPC022?
INFORMATION
OFFICIAL
THE
UNDER
Ngā mihi,
Ash Romanos (she/her)
Kaitohutohu Whakatairanga - Senior Advisor Marke ng
Na onal Headquarters
Level 7, Spark Central
42 - 52 Willis Street, Wellington 6011
RELEASED
21
