DRAFT - CONFIDENTIAL – [But remember that this plan can probably be released under the Official 
Information Act.] 
 
Communications Plan  
“Moose” Photo 
 
19 May 2010 
 
ISSUE  
Wildlife ecologist and moose enthusiast, s9(2)(a)
, has captured a photo in 
Fiordland that is more than likely a red deer but ambiguous enough to raise the 
issue of whether moose still survive in Fiordland. 
 
 
BACKGROUND  
 
NZ Wildlife Trust’s aims: 
•  To create an awareness of, and informed interest in both New Zealand's native 
and introduced wildlife.  
•  To see New Zealanders appreciate all their wildlife as a key to enjoying 
responsible out-door adventures.  
•  To ensure the survival of at-risk species.  
•  To create and maintain a philosophy of sustainable management of introduced 
game species where appropriate, which will allow them to be accepted, harvested 
and enjoyed as part of New Zealand's natural resources.  
 
GOAL  
•  Enhance appreciation of DOC as a reasonable organisation. 
       
 
ROLES/RESPONSIBILITIES 
•  Spokesperson –  s9(2)(a)
 
•  Area Manager – Reg Kemper  
 
  AUDIENCES 
•  Media 
• 
Released under the Official Information Act
Public/community 
 
 
KEY MESSAGES 
•  We share the public’s excitement around the mystery of the moose.   
•  The New Zealand Wildlife Trust that  s9(2)(a)  is the founder of share many 
goals in common with DOC; primarily around raising awareness and 
appreciation   
 
OIAD-6226 - Attachment 1 - Communications Plan 
 
30/04/2026 

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Q&A 
1.  Will DOC exterminate moose if there are any remaining? 
a.  To be honest we have bigger conservation priorities to work through 
ACTIONS 
 
Completed 
Date 
Action 
Name 
 
Reactive to media enquiries 
Reg 
 
 
 
 
 
 
 
 
 
 
 
EVALUATION 
 
•  Analysis of media coverage to assess uptake of key messages 
•  Anecdotal feedback from public 
 
Released under the Official Information Act
OIAD-6226 - Attachment 1 - Communications Plan 
 
30/04/2026 

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