20 March 2026
Matt Jennings
[FYI request #33848 email]
RE: Official Information Act Request 1982
Tēnā koe Matt,
On the 24th of February 2026
you requested, under the Official Information Act 1982
(the Act):
•
please tell me money spent on public campaigns for 2025/26 financial year.
Including costs for (but not limited to) collateral, marketing, consulting, advertising,
social media.
Our total spend to date on public campaigns during the 2025/26 financial year is
$121,635.10. This expenditure was for the launch of our Dear Children campaign and is
broken down as follows;
#
Description
Amount
1 Campaign framework
7,500.00
2 Creative development
12,500.00
3 Campaign production
40,000.00
4 Campaign website
10,000.00
5 Campaign launch
6,000.00
6 Paid social media
15,063.61
7 Bil boards
29,821.49
8 Te reo Māori translation
750.00
Total
121,635.10
The table above shows that our organisation invests very little into paid media for our
wide range of advocacy campaign work we fulfil under our legislative mandate. We rely
on many other organisations and people to amplify our advocacy and join our cal s to
action in the interests of upholding the rights of al children and young people across
Aotearoa New Zealand. Our Dear Children campaign is an example of this, with our
intended outcome being to reach as many adults in Aotearoa New Zealand as possible
to raise awareness about harm to children and to start national and local conversations
Mana Mokopuna | Children’s Commissioner | PO Box 5610, Wellington | www.manamokopuna.org.nz
IN-CONFIDENCE
about the role we al have to play to prevent harm to children and help mokopuna
grow, thrive and be safe, as is their right. You can find out more about this campaign
and access our resources here
: Dear Children - Mana Mokopuna. You have the right to seek an investigation and review by the Ombudsman of this
decision. Information about how to make a complaint is available at
www.ombudsman.parliament.nz or freephone 0800 802 602.
Nga mihi,
Patrick Labotsky
Corporate Services Manager
Mana Mokopuna | Children’s Commissioner
manamokopuna.org.nz
Te moemoea: kia kuru pounamu te rongo
All mokopuna live their best lives
