20 November 2025
Jay Rogers
[FYI request #32644 email]
Dear Jay
Official Information Act Request
Our ref: OIA 2025-0137
I refer to your official information request dated 23 October 2025 for:
“I request the release of the following information relating to this campaign:
1. Budget and Expenditure
•
The total cost of the campaign, including but not limited too any payments to
external agencies, media platforms, or contractors.
•
A ful breakdown by channel (Facebook, Google, radio, print, etc.) and supplier.
•
Copies of any invoices, purchase orders, or internal financial approvals related to
this campaign.
2. Internal Resources and Staffing
•
The number of staff involved in developing, approving, and managing the
campaign (both FTEs and individuals).
•
An estimate of the total staff time and cost spent on this work.
•
Any role descriptions or delegation documents showing which officials had the
authority to commission and approve the campaign.
3. Decision-Making and Oversight
•
Al internal communications (emails, Teams/Slack messages, meeting minutes,
and notes) discussing the purpose, framing, tone, or messaging of the campaign.
•
Al documents identifying who initiated the campaign, who approved it, and any
sign-offs from senior leaders or Commissioners.
•
Any correspondence between the PSC and Ministerial offices and MPs or other
agencies about the campaign.
•
Any risk assessments, communications strategies, or briefing notes that discuss
reputational, ethical, or political risks — particularly those referring to
perceptions of bias, misuse of taxpayer funds, or damage to the Commission’s
neutrality.
Level 10, Te Iho | 1 Lambton Quay | PO Box 329
Wellington 6140 | New Zealand
Phone +64 4 495 6600
4. Evaluation and Aftermath
•
Any evaluation reports, internal reviews, or debriefs on the campaign’s
effectiveness, public response, or criticism received. Including correspondence
sent to ministerial offices regarding these campaign after it went live.
This request seeks to understand how and why the Commission — an agency expected to
model neutrality and uphold trust in the public service — chose to deploy public resources
on a campaign that appears to undermine the lawful actions and rights of public sector
workers.”
The Official Information Act 1982 requires that we advise you of our decision on your request no
later than 20 working days after the day that we received your request. Unfortunately, it wil not
be possible to meet that time limit and we are, therefore, writing to notify you of an extension of
the time to make our decision, to
17 December 2025.
This extension is necessary because your request necessitates a search through a large quantity
of information and meeting the original time limit would unreasonably interfere with our
operations, and consultations needed to make a decision on your request are such that a proper
response cannot reasonably be made within the original time limit.
If you wish to discuss any aspect of your request with us, including this decision, please feel free
to contact Ministerial and Executive Services team at
: [email address]. You have the right to seek an investigation and review by the Ombudsman of this decision.
Information about how to make a complaint is available at
www.ombudsman.parliament.nz or
freephone 0800 802 602.
Yours sincerely
Nicky Dirks
Manager – Ministerial and Executive Services
Te Kawa Mataaho Public Service Commission
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Document Outline
