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Al en + Clarke  
Agricultural Emissions Pricing Consultation – The Ministry for the Environment and the Ministry for Primary Industries  
 
Consultation Event Feedback Template 
 
Instructions: 
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inclusion in the overall analysis. In the first instance, the primary audience is Al en + Clarke, who wil  focus thematic feedback, 
but these wil  also serve as our primary record/notes for each session. 
•  Use the prompts provided as suggestions to capture as much information as possible. However, you do not have to answer 
every prompt, and can vary from the specific question if this wil  better capture the themes and information provided in the 
session. 
•  Capture as many Q&As as possible in the designated row, and duplicate the row for each new question. If you know that the 
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•  Please file here, or email to 9(2)(g)(ii)
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Date: 
3/11/2022 
Meeting type: 
Agriculture sector leaders in-person meeting 
MfE/MPI staff: 
Fleur F, Darran A, Hannah S, Hamish S, Charlotte D 
Number of attendees: 
12 



Al en + Clarke  
Agricultural Emissions Pricing Consultation – The Ministry for the Environment and the Ministry for Primary Industries  
 
Date: 
3/11/2022 
Demographic of attendees (if  Farmer leaders 
possible, e.g. farmer, NGO, 
Māori, general public): 

 
Prompt 
Stakeholder feedback 
Emissions reporting 
Who did attendees think should be 
responsible for reporting and paying 
for emissions? 
What feedback did attendees have on 
the thresholds set for farms to report   
emissions? 
What did attendees believe would need 
to be in place to include collectives in 
the pricing scheme? 
Did attendees believe farms will have 
the necessary data for reporting by 
 
2025?  



Al en + Clarke  
Agricultural Emissions Pricing Consultation – The Ministry for the Environment and the Ministry for Primary Industries  
 
What feedback did attendees have on 
registration requirements
Did attendees raise any concerns about 
reporting and payment timing
Did attendees believe there are any 
opportunities to improve the proposed   
approach to reporting emissions
Question: 
New/thorny questions asked by 
attendees 
 
Answer: 
[Duplicate this row as needed] 
 
Pricing, revenue and incentive payments 
Not allowing industry to sit at the table when methane price is set has many 
What concerns did attendees have 
problems: 
around the proposed approach to 
setting levy prices
o  Its politicised 
o  People who are very far from agriculture who are making the 
Did attendees offer any improvements 
decision. 
to the proposed approach to setting 
o  Have heard people saying “You can’t have agriculture set the price 
levy prices
they are going to pay”. That’s not what we are asking for – we just 
want to be at the table. The CCC wil  be at the table and they have 



Al en + Clarke  
Agricultural Emissions Pricing Consultation – The Ministry for the Environment and the Ministry for Primary Industries  
 
their own agenda – we have a dif erent agenda sure but why should 
that prevent us being at the table. 
 
What feedback did attendees have on 
the proposed revenue recycling 
strategy
 
What did attendees think about an 
advisory board for revenue 
recycling
 
What transitional support did 
attendees say was needed? 
Do we need to have another discussion about GE?  At the minute no one wants to 
even talk about it… but we need to be able to have that discussion. It could make 
What approaches did attendees support  a big dif erence.  
for incentivising mitigation practices 
or technologies
Question: Is there GE technology available? Maybe not but there could be if we 
can focus on it – there is huge potential here. We are in a bizarre scenario when 
What mitigation practices or 
we are competing against synthetic meat – you can’t get more GE than that.  
technologies did attendees think 
should be supported by an incentive 
Biotech stuff – this should have been talked about 10 years ago. 
payment?  
 
New/thorny questions asked by 
[Themes of “lack of trust” / “farmer buy-in is what’s needed to drive change” 
attendees 
/ “carrots are better than the stick”] 



Al en + Clarke  
Agricultural Emissions Pricing Consultation – The Ministry for the Environment and the Ministry for Primary Industries  
 
[Duplicate this row as needed] 
Key to effective environmental policy key is buy-in from on-the-ground farmers. 
Industry leaders were hanging on by the skin of their teeth to get buy-in to origin 
HWEN proposal. So throwing out proposal has really undercut that trust there. 
How do we mend that trust? 
So many things that have impacted farmers. Put in submission, get ignored, put in 
submission, get ignored. So lots in the rural community have disengaged from the 
process. Lost social capital. 
Driving real change isn’t about pricing – it’s about getting buy-in to the change. The 
change we are after – we are all after – is reduced emissions from the agricultural 
sector – not to price emissions per se. That’s what we need to focus on 
My farm has ful -time biodiversity ranger, support native bush. Has some kind of 
native nursery, planting natives. Under the Govt’s proposed model, none of this 
matters.  
o  Model is carrot and stick. Want to hit someone with the stick until 
they do the thing you want them to do. Under this model, what can 
you do to get the Govt to stop hitting you?? There is nothing.  
o  This model could even drive farmers to stop doing the good things 
they are already doing, as you might cut the good stuff in order to 
afford to pay the levy 
o  4 things measured: farm area, stock numbers, production figures, 
synthetic nitrogen usage… so there are very few things I can do as a 
farmer that influence those.  



Al en + Clarke  
Agricultural Emissions Pricing Consultation – The Ministry for the Environment and the Ministry for Primary Industries  
 
Key to effective environmental policy key is buy-in from on-the-ground farmers. 
Industry leaders were hanging on by the skin of their teeth to get buy-in to origin 
HWEN proposal. So throwing out proposal has really undercut that trust there. 
How do we mend that trust? 
Driving real change isn’t about pricing – it’s about getting buy-in to the change. The 
change we are after – we are all after – is reduced emissions from the agricultural 
sector – not to price emissions per se. That’s what we need to focus on 
It’s not about carbon or freshwater – its our home. We’ve gotta hold on until there 
are things we can do to drive improvements [i.e, not implement a system with high 
prices before there are effective mitigation options]… and those are changes we 
want to make as this is where we live. 
Community – policy is aimed at the individual… it needs to be focused at a 
community level, that’s where you get change. 
What do we do about the laggards? Wil  get much better outcomes if we got those 
people onboard with the carrot rather than the stick.  
Gap between rural and urban have never been greater. Being involved in 3 Waters 
– have no trust that this discussion wil  feed back to Ministers. This feels like a fiat 
accompli.  
We need to take the time to get it right. Lots of trust has been destroyed and needs 
to be rebuilt. At the same time, farming is a long-term career choice. Need to think 
about the next generation – need to take some pain to secure our future. 



Al en + Clarke  
Agricultural Emissions Pricing Consultation – The Ministry for the Environment and the Ministry for Primary Industries  
 
Farmers are the best innovators in the world. Support us by giving us achievable 
targets and we’l  smash them. 
 
Farmer wellbeing is at a low at the moment… need to recognise that. 50-70% of 
people out there who are confused, upset.  
Key is to keep the system flexible, let farmers take ownership of it. Was talking to 
farmer about how could use trees to offset emissions bil . Was told couldn’t as they 
were spread around the farm. Response was, that’s okay, I’l  put my cows in 
smaller lots too.  
 
 
[Theme – this is a significant shift from the Partnership’s proposal] 
Question: When the proposal shifted from Partnership to Govt’s proposal, 
what changed in your eyes? 
New question 
Whole proposal was balanced across all these dif erent land-uses, dif erent 
challenges. NO2 in arable, sheep and beef had sequestration, etc. Eg for sheep 
and beef, could see the sequestration and see what you could do to reduce levy. 
It was a very fine balance across 11 partners. So tinkering with it upset that 
balance. 



Al en + Clarke  
Agricultural Emissions Pricing Consultation – The Ministry for the Environment and the Ministry for Primary Industries  
 
Question: Can you walk us in to how, by simplifying the model, what it is 
we’ve lost specifically? 
-  Sequestration: by taking shelter belts out, making riparian have very low 
payment rates.  
-  Pine shelter belts sequester much more carbon than native riparian. Are we 
chasing biodiversity here, or are we chasing carbon? Why are we focusing 
just on native riparian? 
-  Simple calculator vs complex calculator. Things we have control 
over/dif erential ourselves (meat, slope) are not in simple calculator. AND, 
Govt has not committed to moving from the simple system to the complex 
one. DD says “we may” move to complex. There’s a good chance that wil  
never happen. [Discussed more below] 
-  Is there an appetite to administer sequestration? One thing is to allow the 
science to evolve and better recognise things – but if you don’t recognise 
something at the start then you hamper ability to innovate in the future.  
o  If the frame work is not right in the beginning, then you can’t easily 
find you way back to a better place. Stuck with no room for 
innovation.  
 
The reason people are thinking about dif erent prices for dif erence prices is 
because of the changes to the Partnership’s recommendations. Without the 
mitigation measures the Partnership recommended, that soften price dif erences 
between sectors – you get these dif erences between sectors. You can’t have an 
equation on one side (the levy) without balancing it on the other side 



Al en + Clarke  
Agricultural Emissions Pricing Consultation – The Ministry for the Environment and the Ministry for Primary Industries  
 
(incentives/sequestration/etc). What’s driven the dif erence is the offset stuff in the 
Partnership’s proposal has been taking out. 
o  Sequestration has become a hard topic because of international 
rules, what counts for ETS etc etc. So that’s why interested in taking 
into account other environmental benefits that are harder to connect 
to emissions reductions but we know have big dividends.  
  And those triple bottom line things are also valued by our 
customers – so could support us taking a great product to 
market. 
Detailed document was presented to Ministers by the Partnership, and now we’re 
here. Trust is at a low ebb. Far better to have an incentive payment than a tax. 
 
[Theme of “This is not really a farm-level levy – it’s simplified so much its 
basically a processor level levy by another name. Need to be able to take 
account on each farm’s specifics”] 
In dairy industry, we super good at measuring everything. Problem with this model 
 
– it’s an overall average across all farms. Emissions that are going to be modelled 
are going to bear little relation to actual on-farm emissions. 
-  The calculator has been simplified down to such an extent that it’s basically 
a process-level levy that is pretending to be farm-level. 
-  We want to hand our farms over to the next generation in a better spot. We 
need access to all the tools so that ultimately we produce a more 



Al en + Clarke  
Agricultural Emissions Pricing Consultation – The Ministry for the Environment and the Ministry for Primary Industries  
 
environmentally friendly product. Farming community are able to innovate, 
take ownership of emissions reductions – but we have to let them!  
 
Farmers make decisions every day on how to operate their mil ions of ha of land. 
How are we going to recognise the good decisions they are making? Otherwise 
this just looks like another tax (like another 2c on your petrol) – and farmers will 
focus on how they can get around the rules. It won’t drive outcomes we’re after. 
The Partnership’s model recognised much more of the dif erence between farms. 
Govt’s proposal has simplified things far too much. Farms that are very dif erent 
wil  be treated as exactly the same. So it looks just like another tax.  
In waste there is some great research on NZ-average emissions from landfil  
based on what type of waste comes in… great science but only an average. 
Doesn’t look at what methane emissions are actually come out of each landfil  (and 
there are a lot of actions landfil  operators take that influence this). This proposal 
has exactly the same problem – based only on national averages.  
Complexity of NZ farms. We through the 23 farm-types that were modelled (the 
HWEN case study farms? Not entirely sure what was being referenced)
 and none 
of those represented our farm. Reflects the great diversity between farms.  
 
[Theme of “we have already been improving carbon efficiency, and wil  
 
continue to do so without this pricing scheme”] 
10 


Al en + Clarke  
Agricultural Emissions Pricing Consultation – The Ministry for the Environment and the Ministry for Primary Industries  
 
NZ farmers are already the most carbon-efficient, doing lots to improve emissions 
intensity over time. That wil  continue to happen over time. 
We have a lot more time than we think to build this. Af orestation is already driving 
land use change, water quality stuff is driving change in dairy industry. Labour 
issue is also driving some change with smaller/less indebted farms. So emissions 
wil  come down in line with what Govt wants anyway. And technology that wil  help 
this system run (LIDAR) is coming on stream. 
If we are the best at producing in the world [carbon emissions wise] – why are we 
starting with a price system that wil  reduce our production? The world should be 
beating a path to our door saying we should improve global production, that would 
reduce global emissions much better. 
o  It was noted that we can’t take our position of most efficient in the 
world for granted – need to keep progressing/improving. Especially 
as low-emissions  technology that’s coming in the future wil  be much 
easier to implement in a feedlot system – so keeping our position wil  
get harder. 
o  Is Govt’s proposed levy the best way of ensuring we stay on top? 
[Asked with doubt] 
On trade negotiations and importance of securing a strong position as a low-
emissions producer. Surely it doesn’t matter whether we can say ‘our farmers pay 
for their emissions’. Surely it makes more sense to say: ‘We are aiming for 47% 
reduction in methane, and have already reduced them by 20%.’ Pricing is not a 
necessary thing to get us there. 
11 


Al en + Clarke  
Agricultural Emissions Pricing Consultation – The Ministry for the Environment and the Ministry for Primary Industries  
 
We have a hell of a PR job to resurrect this – coming out saying you’l  reduce 20% 
in a sector is a hard place to come back from. Govt needs to focus on getting 
model up and running – not focus on price. We are on a downward path anyway. 
Slow this process down and do it well 
Hosted iwi on farm recently. We went into the native bush on the farm and the bird 
song was deafening. That’s what we’re doing anyway. But if NZ looks like 21% less 
agriculture activity [because of the impact of the Govt’s proposal] then that’s not 
success.  
 
 
On my farm, I’ve reduced emissions by 27% since 2017. Why should I need to pay 
anything? [Asked how they did this] 
New/thorny questions asked by 
o  Reduced stock numbers to increase productivity per head. And 
attendees 
manipulation of kil  dates. Under the proposed calculator, would this 
be picked up?  
[Duplicate this row as needed] 
  The earlier kil  date would do be picked up, but increasing 
productivity per stock would not be.  
 
We need to know what the cost of the levy is going to be. Why would you sign up 
 
to something if you don’t know what it’s going to cost you? 
12 


Al en + Clarke  
Agricultural Emissions Pricing Consultation – The Ministry for the Environment and the Ministry for Primary Industries  
 
 
[Theme of “this is just a tax”] 
The model doesn’t make sense. If we were funding a levy that funded research to 
drive research – let the industry drive the innovation – that’s something farmers 
would buy in to. But what the Govt has proposed is basically a tax – with a levy 
 
rate set in order to meet targets - which doesn’t have that buy-in.  
This just feels like a tax designed to push out the marginal player in order to meet 
the targets. 
 
[Theme of “The cumulative impact of Govt reforms on farming”] 
Thinking about the next generation – they’re looking at things are thinking ‘Why 
would I want to do this?”. It’s getting harder and harder with more and more 
regulation, people are not wanting to join the industry 
 
There is an awful lot going on, lots of confusion (biodiversity, water, etc). 
Desperate for an integrated farm plan that you can plug all these things into… slow 
it down, do it right. There are lots of farmers who don’t engage in these processes, 
we need something that’l  work for those. 
We need to look at this from a systems perspective – how everything is connected, 
how diverse the sector is. Getting some sort of enduring solution is critical – all the 
13 


Al en + Clarke  
Agricultural Emissions Pricing Consultation – The Ministry for the Environment and the Ministry for Primary Industries  
 
parties in the Beehive together and having something that’l  stick. So farmers can 
make investments, processors can make investments. 
 
Pricing carbon sequestration and nitrogen fertiliser 
[With reference of Silver Fern Farm’s low carbon product] So the Govt’s proposal 
What feedback did attendees have on 
is saying it’s too dif icult to recognise sequestration in some cases (e.g. when it is 
the proposed approach to carbon 
spread out across a farm). But in the private sector it is already being done. How 
sequestration? 
can we say it’s too hard? 
What barriers did attendees raise to 
including new categories of 
[Person recounting a situation when they were talking to someone about shelter 
sequestration in the NZ ETS
belts planting.] Person went off their heads that it isn’t natives… even though the 
tui love them. Sometimes you try your hardest but you can’t please everybody. 
Did attendees have any concerns 
System needs to focus on carbon sequestration, not whether something is a 
about bringing on-farm vegetation into  native.  
a farm-pricing system
 
Did attendees prefer pricing nitrogen 
at the farm level or at the processer 
 
level? Why? 
 
 
 
 
14 


Al en + Clarke  
Agricultural Emissions Pricing Consultation – The Ministry for the Environment and the Ministry for Primary Industries  
 
 
 
 
 
Future enhancements 
Did attendees prefer a tradeable 
methane quota? What benefits did they 
cite? 
 
What concerns did attendees have 
about tradeable methane quotas
Very little confidence that we’l  have a farm-level model by 2025. Farm 
Environment Plan is the template for that lack of confidence. So need to have a 
What concerns did attendees share 
modest processor-level levy that wil  raise money for R&D at the start for the first 
about an interim processer-level 
few years while we get the system ready. 
levy
What alternatives to an interim 
Aiming to go to the farm level was a theoretical mistake. It has to start at the 
processer-level levy did attendees 
processor level. Some farmers out there don’t agree with global warming – how 
share? 
are you going to get them on board with this kind of levy? 
 
New/thorny questions asked by 
[Theme of “low confidence things wil  be improved”] 
attendees 
Keep hearing “Something wil  come in the future” – but if you close it down now 
[Duplicate this row as needed] 
then it won’t. Needs to be part of the system from the get-go. I.e., if we don’t 
15 


Al en + Clarke  
Agricultural Emissions Pricing Consultation – The Ministry for the Environment and the Ministry for Primary Industries  
 
recognise something in the system from the start, very unlikely it wil  be added into 
it subsequently.  
When involved with waste being brought into ETS in 2013 – Govt said this is not 
perfect but we wil  improve it over time. But the model has not changed yet and it’s 
now 2022. So have no confidence that this process wil  be quickly improved… 
eventually it will, but will take a long time. 
 
 
Impacts and support 
Picking up on a comment: we all agree on the destination. For the red meat sector 
– if the destination is cutting out 20% of the industry, then no we don’t agree with 
that. If that’s where the Govt is heading, they wil  never get buy-in.  
How did attendees believe the system 
 
would impact them? 
I have no problem with reducing emissions… but the Govt has gotten carried away 
with targets. Govt should forget about targets and focus on getting the model up 
What support did attendees believe wil   and running. Once there are more incentives/opportunities to reduce emissions, 
be needed? 
that’s when the Govt should start looking at targets.  
 
 
 
What impact did attendees think the 
What wil  happen to the local meatworks/local stock agents? It’s not just what this 
pricing scheme wil  have on their 
proposal wil  do to farmers – big reductions in stock numbers wil  have flow on to 
communities
other jobs/sectors. 
16 


Al en + Clarke  
Agricultural Emissions Pricing Consultation – The Ministry for the Environment and the Ministry for Primary Industries  
 
How can rural communities be 
supported? 
Social cost of these decisions in 20 years’ time wil  be huge. Lots of farmland wil  
be covered in trees, which wil  be foreign-owned.  
Integrated nature of farming – we grow grain, but primarily for sheep, beef, deer. 
So by affecting sheep, you’l  affect us in the arable sector. Arable sector provides 
all the seed for the pastoral sector – what impact wil  that have? Al  the feed that 
goes into milk production, how wil  that change? The complexity of our systems are 
such that don’t think Govt could have a handle on it. 
 
Did attendees share specific impacts 
for Māori?   
How did attendees think the Crown 
 
should protect relevant iwi and Māori 
interests
[Theme of “Impact of Sheep and Beef is too great” / Discussion of differential 
pricing] 
New/thorny questions asked by 
Concern is that sheep and beef wil  be hit too hard. Not fair – significantly 
attendees 
inequitable.  
[Duplicate this row as needed] 
Even going back to the HWEN proposals, don’t think that would be a good 
outcome as that would stil  have a disproportionate impact on the red meat sector.  
17 


Al en + Clarke  
Agricultural Emissions Pricing Consultation – The Ministry for the Environment and the Ministry for Primary Industries  
 
o  Think an improvement would be have dif erential pricing… there’s an 
opportunity to improve there. 
o  Also to reward nature-based solutions to get the triple solutions of 
biodiversity gains, freshwater gains, emissions gains. It could be 
made much more equitable  
o  Can you explain different pricing more? A number of ways you 
could do this – e.g. on species basis. One price for sheep, one price 
for cattle, based on the impacts on lambing vs etc. Challenge is this 
doesn’t help with beef vs dairy – so could make it more complicated. 
o  Could have some free allocation system – so sheep and beef have a 
higher discount/higher free allocation.  
Dairy is much more methane efficient… but the typical person wil  think dairy is 
more polluting. So it strikes people as odd that this policy disproportionately affects 
sheep and beef. Some Govt policy (like this one) is focused on methane, other 
Govt policies are focused on N… direction from Govt is mixed. 
 
[Theme of “Availability of premiums for low carbon product”] 
Is it realistic to get a huge premium for green dairy/lamb? No – would love it if we 
 
could. I could half my stocking numbers and half my problems. 
What sort of premium do SFF get for ZeroCarbon beef? Do get a ‘healthy’ 
premium – not going to disclose what it is. Went on to explain the system: 
18 


Al en + Clarke  
Agricultural Emissions Pricing Consultation – The Ministry for the Environment and the Ministry for Primary Industries  
 
o  Farmers get paid for sequestration on farm, at $50/tonne. Captures a 
lot of stuff not eligible for ETS. Vegetation on farm is satellite 
mapped, age determined. ETS eligible trees excluded, the rest is 
valued… 
o  Question was why we don’t we just use this model for 
sequestration… and also allow collectives in this way. 
o  Commented that SFF’s model is not about creating a tradable 
product (i.e., being able to sell carbon offsets to a market), it’s about 
taking a market claim to market. NZ Merion is planning to make a 
tradable product… so you can sell your emissions offsets. 
-   
Implementation, verification, compliance and enforcement 
What feedback did attendees have on 
the proposed governance structure
 
What did attendees think should be 
included in the post-implementation 
review in 2030
What feedback did attendees have on 
the proposed approach to monitoring 
and verification
 
Did attendees support a government-
run or third-party verification system? 
Why? 
19 


Al en + Clarke  
Agricultural Emissions Pricing Consultation – The Ministry for the Environment and the Ministry for Primary Industries  
 
Who did attendees believe should fund  The system needs to be as accurate as possible, but don’t want ¾ of levy going to 
the administration of the scheme? 
admin. Need to balance that.  
Did attendees have feedback on the 
 
proposed approach to cost-recovery
Question: 
New/thorny questions asked by 
attendees 
 
Answer: 
[Duplicate this row as needed] 
 
Other/General 
Did attendees have any other 
feedback on the proposals? 
 
Question: 
New/thorny questions asked by 
attendees 
 
Answer: 
[Duplicate this row as needed] 
 
 
 
20