04.Communications Plan Hikoi 2024 ASM Auckland Redacted.pdf

Communications and Engagement Plan
National hikoi Auckland Northland November 2024
sara goessi
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4 November 2024

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Purpose/goal of communication and engagement
The purpose of this document is to outline the approach to managing NZTA public information
including communications, media and stakeholder notifications (the wider PIM function) during the
planned national hikoi through Northland and Auckland on Wednesday 13 November. This is
expected to be a large-scale event.
The lead agency for this event is NZ Police. DPMC is providing a co-ordination role across al
government agencies.  NZTA is a support agency in the response. Our PIM (Public Information
Manager) response fits under the wider coordination of the lead NZ Police PIM/DPMC structure.
INFORMATION
We are responsible for managing effects on the state highway network, and this wil  be reflected in
the communications and public information approach. External y people wil  be redirected to the
other RCAs as needed for local roads info.
Background
•  The hikoi starts on Monday 11 November in the Far North and reaches Auckland on
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Wednesday 13 November.
•  Larger numbers of people wil  join the hikoi when it passes through Auckland.
•  Transport modes include cars, walkers and runners.
•  Auckland IMT to be stood up based at A
THE  TOC. As Auckland PIM for NZTA, I (Sara) wil be
based at ATOC on Wednesday, along with the PIM for Auckland Transport.
•  There will be a TB 24 hours in advance from NZTA/AT regarding arrival of hikoi at AHB.

Who we are working with
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•  s 9(2)(a)
ASM Al iance Manager
•  s 9(2)(a)
ASM Network Operations Manager
•  Kingston Brands, Northland Journey Manager
•  Harriet Laing, AT Network Disruption comms lead
•  NZTA (Andy Knackstedt, Megan Heffield) and AT (Blake Crayton-Brown) Media teams
•  ATOC – Lauren Mathis, Steph Lockwood
Approach
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•  Media wil  be primarily led by NZ Police for the overal  management of the hīkoi. NZTA
media wil  be limited to responses about any impacts on state highways, while proactive
media wil  be limited to traffic bul etins during the hīkoi about specific areas of congestion
or delays.
•  Sharing the lead for the national PIM function wil  be a lead from NZTA’s Media team and a
National PIM Lead from the Engagement & Regional Delivery team, who wil  form part of
the main NZTA national planning/response team for this event. They wil  be the central

point of coordination for all messaging going out from NZTA about the hīkoi and its impacts
on the state highway network.
•  The National PIM Lead wil  coordinate with ATOC and WTOC to ensure a consistent
approach to Real Time Travel Information social media posts is shared across all regions.
•  We wil  develop agreed messaging/templates in advance to bookend al  travel information
posts, so that each update includes consistent messaging about the hīkoi and is
recognisable as official travel information about this event.
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•  Real-time travel information wil  be posted as the hīkoi progresses and actual disruption
becomes clear, as with any unplanned event (crash, slip, breakdown). There wil  not be
early advance communications from NZTA such as those we would share for planned
ACT
construction or roadworks, given the uncertainty of this impact.
•  ATOC shift lead wil  provide sitreps for messaging
•  Regional PIMs wil  be responsible for distributing approved messages (from the national
response) to pre-identified key stakeholders in their regions, working with DRRs, Journey
Managers and local Media Managers.
•  National PIM lead wil  distribute messages to regional PIMs.
•  Auckland PIM to keep PIM lead informed about hikoi in Auckland.
•  The event must be referred to exclusively as the “National hīkoi” or “hīkoi”, for example
saying “Due to hīkoi activity” to preface the travel time impacts. Phrases including “protest
INFORMATION ”,
“demonstration”, “public event”, “planned event”, “event” are not to be used.
•  We wil  avoid expressing any emotion/sentiment. We do not need to thank people for their
patience during this event as we are not responsible for the impact. Provide only the facts.
•  Emails from ASM wil  go out on a Traffic Delays template, with NZTA as the sender and
[email address] as the reply email.

OFFICIAL
Key messages
THE
NZTA key messages – external
NZ Transport Agency is aware of a large hīkoi which intends to travel from the Far North to
Wel ington between the 11th of November and 19th of November.
NZ Transport Agency is preparing for the hīkoi and standing up a team to support the multi-agency
effort led by NZ Police to manage this safely. Our role wil  be to manage any effects on the state
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highway network.
Police have advised us that potentially large numbers of people are expected to participate in the
hīkoi. This means there may be disruption to travel along some State Highways on the hīkoi route.
NZTA wil  closely monitor any impacts through our Transport Operations Centres. We wil  provide
real-time travel updates on our website and on NZTA pages on Facebook and X during the hīkoi
when there are significant delays or disruption.
Approvals
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Al  incident response messages and public information wil  be approved by Helen Harris. Approvals
wil  be elevated to Andrew Clark where required by Helen. Travel information social media posts
wil  not require this approval provided they are aligned to the structure and messaging agreed with
the National PIM.

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INFORMATION
OFFICIAL
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Itinerary
•  It is anticipated that the hikoi may take 3 hours to cross the Auckland Harbour Bridge, with
either partial or full closure required. Maximum no. of people crossing the bridge: 5K.
Approximately duration of walk: 40 minutes.
•  6am hikoi Auckland begins
•  8am assemble at Onepoto (for those not crossing the bridge on foot) and Stafford Park (for
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those crossing on foot)
•  11.30 - cutoff time for last walkers to cross.
•  Walkers wil  cross the bridge on the northbound clipons, in groups of 250, each
accompanied by a warden. Limit is 250 people per span.
ACT
•  The briefing wil  include no stopping on the AHB, to move swiftly, and no haka.
•  Walkers wil  exit the bridge at Curran St and assemble there.
•  1pm March from Okahu Bay to Bastion Point via Hapimana Street – 1km.
•  2pm arrival at Bastion Point
•  3pm depart for Rangiriri (ETA: 6pm)

INFORMATION
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