[IN CONFIDENCE RELEASE EXTERNAL]
25OIA1309
29 October 2024
Jared
[FYI request #28350 email]
Dear Jared
Thank you for your request made under the Official Information Act 1982 (OIA), received on 10
September 2024. You requested the following:
1. The total amount Inland Revenue has spent each year on targeted advertising related
to the personal data shared with third parties for marketing purposes.
2. A list of the third parties with whom Inland Revenue has shared personal data for
marketing purposes.
3. The number of individuals whose data was involved in these data-sharing activities.
4. Details of the processes Inland Revenue followed to ensure that the personal data
shared with third parties remained private, including any consultations or expert
advice sought on this matter.
5. information on any other third parties with whom Inland Revenue shares personal
data, whether for marketing or other purposes, including the names of these third
parties and the purposes for which the data is shared.
6. A copy of the contract(s) Inland Revenue has signed with these third parties
concerning the sharing of personal data
On 8 October 2024 we provided a response to parts 1, 3, 4, 5 and 6 of your request, and
extended the timeframe to respond to part 2 of your request by 15 working days.
A list of the third parties with whom Inland Revenue has shared personal data for
marketing purposes.
We’ve interpreted your request to be for personal information Inland Revenue has shared with
end users, i.e. social media platforms, for marketing purposes.
At the time of extending your OIA, we thought the internal review being led by our Chief
Information Security Office would be completed and we would be able to provide a full list to
you. Unfortunately, the review is not complete at the time your response is due, and we are
therefore unable to provide you with a response.
We have decided to refuse your request under section 18(d) of the OIA, as the information will
soon be publicly available on our website, within the next three weeks
(www.ird.govt.nz).
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[IN CONFIDENCE RELEASE EXTERNAL]
25OIA1309
Right of review
If you disagree with my decision on your OIA request, you can ask an Inland Revenue review
officer to review my decision. To ask for an internal review, please email the Commissioner of
Inland Revenue at
: [email address].
Alternatively, under section 28(3) of the OIA, you have the right to ask the Ombudsman to
investigate and review my decision. You can contact the office of the Ombudsman by email at:
[email address].
If you choose to have an internal review, you can still ask the Ombudsman for a review.
Publishing of OIA response
We intend to publish our response to your request on Inland Revenue’s website
(ird.govt.nz) as
this information may be of interest to other members of the public. This letter, with your personal
details removed, may be published in its entirety. Publishing responses increases the availability
of information to the public and is consistent with the OIA's purpose of enabling more effective
participation in the making and administration of laws and policies and promoting the
accountability of officials.
Thank you again for your request.
Yours sincerely
Pip Knight
Service Leader, Marketing & Communications
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