20 Viaduct Harbour Avenue Auckland 1010
Private Bag 92250, Auckland 1142, New Zealand
Ph 09 355 3553
Fax 09 355 3550
6 June 2024
James
[FYI request #26797 email]
Kia ora James,
The information you requested - CAS-910915-H5K1C9.
Thank you for your request for information dated 14 May 2024 seeking costs associated with
Herald’s Project Auckland report.
Total cost if any, of AT being an advertising sponsor of the Herald’s Project Auckland report.
When did this sponsorship begin and what is its end date?
Total advertising creative and spend from April 2023 through May 14th 2024 promoting AT as an
organisation.
The total cost of AT’s involvement with the NZ Herald Project Auckland report was $15,012. This
entitled Auckland Transport (AT) to a half page ad in the printed publication plus editorial coverage
within the report (interview with our Chief Executive).
The publication ran on March 21, 2024. This was a one-off arrangement.
In terms of advertising promoting AT ‘as an organisation’, the only marketing activity that we have
run that fal s into this category is our ‘Connected Auckland’ video that ran between 18 March 2024
and 6 May 2024, costing $99,828. This is considered to fal under the ‘brand’ category but does show
trains, buses and ferries.
aucklandtransport.govt.nz
![](./foiextract20240607-820-1o0njv5-2_3.png)
Should you believe that we have not responded appropriately to your request, you are able to make
a complaint to the Office of the Ombudsman in accordance with section 27(3) of the LGOIMA Act,
seek an investigation and review in regard to this matter.
Yours sincerely
Phil Wratt
Customer Care Engagement Manager