Groceries | 23 February 2023
Engagement framework
Released Under Official Information Act 1982
OUR PROMISE: New Zealanders have choices about where and how they get their groceries at a competitive price
OUR PRINCIPLES OF ENGAGEMENT: ADD VALUE | TRANSPARENT + TRUSTED | TWO-WAY + CURIOUS
PHASE I: HOLDING PEN
PHASE II: IN ACTION
KEY MESSAGES
OUR APPROACH
SEGMENT
WHY
KEY CHANNELS
ASSETS
PHASE I
Mar
Apr
May
Jun +
Tell us
1:1 meetings: Alice/Team level +
Intro-
What
Presentation
about your
equivalents
ductions
happens
Q&As
The big three:
Have new obligations and will be
business?
Foodstuffs NZ,
regulated. Interested in what they have to
NO SURPRISES, GOOD COMPLIANCE
Foodstuffs SI,
do to comply, how they can prepare and
Website
X
X
Landing page + content
We are setting up constructive
Woolworths NZ
what happens once legislation is in force.
relationships with the regulated
Open Letter
X
Open Letter
businesses. We want the sector to
•
Commerce Commission’s promise to
be well informed, understand what
NZ
1/4ly email
X
Content calendar + content
is expected and how to prepare.
•
Commerce Commission’s role as
s
Through setting up constructive
regulator within the sector
Screening + Inquiries Team
X
Q&As
er
relationships we are also better able
d
Other existing
•
Here’s what you can expect based on
n
to identify issues that may impact on
Want to understand how the new
Tell us
la
retailers:
current bill
1:1? meetings: Alice/Team level +
Intro-
What
Presentation
ea
Z M
regulation or compliance
legislation can provide opportunities
about your
- includes
•
This is what happens when legislation
equivalents
ductions
happens
Q&As (back pocket)
K
R
ew A
within their businesses to compete with
business
potential
comes into force
O
ll N R
the major retailers. Want to understand
wholesale
•
Areas of concern/interest
complaints process.
Website
X
X
Landing page + content
W
f a F
customers
E
t o T
Open Letter
X
Open Letter
M
efi
en N
A
R
e b E
Want to understand how new legislation
could affect their entry to market and what
F
h
r t M
New entrants
Open Letter, Website, Q+As
X
Open Letter, Website, Q+As
to look for. Want to understand complaints
process
T
fo
N
E
sed
u GE
K
M
c
R
Presentation
Media briefing: Commissioner
X
Q&A
fo
er GA
O
Important channel for public. We want
+ key media
Media
Visual of system/CC role
them to be informed.
GE
m
o N OWN THE NARRATIVE
st
Media release
X
?
Media release
GA
u
c
d E
By
EW owning our narrative,
N
n
a S
we present as a confident,
We want to reconnect with hui
Talking points
E
S
e E
BAU meetings: PJ + iwi
X
X
X
trusted and modern regulator. We
participants, share our messages with
Q&A
Iwi
E
itiv
et IE
communicate often,
Māori and enable Māori to share their
openly and frequently.
concerns with us.
Hui with hui participants?
?
Presentation?
IE
p
m R
Our voice is prominent, and
R
E
o
c E
audiences understand our role and
•
Commerce Commission’s promise to
Presentation
C
e
b C
Meeting: Alice/NZ Food +
impact within the system.
NZ
X
Q&A
Grocery Council
O
r to O
Groups that
We want them to share our messages with
•
Commerce Commission’s role as
Visual of system/CC role
represent
suppliers and to hear their concerns/areas
regulator within the sector
GR
to
suppliers (Food +
of interest. They want to know about the
•
Here’s what you can expect based on
Presentation
e sec GR
1:1? Meetings: Imp Director +
Grocery + other
Code of Conduct and complaints/disputes
current bill
?
Q&A
h S
others?
bodies)
process
•
This is what happens when legislation
Visual of system/CC role
e t
comes into force
riv KIN
•
1/4ly email
X
Content calendar + content
Areas of concern/interest
e d N: WE
BAU meeting: Vanessa
Talking points
O J
Continues established relationship;
X
X
Consumer NZ
Horne?/Alice/Jon Duffy
Q&A/Key messages to VH
D
important advocate.
E IN WTT
Landing page + content
A
H R
Website
X
Visual of system/CC role
W A
Consumers
We want consumers to be informed.
M
Social media
X
X
Social media posts
Influencers/
1:1 meetings: Commissioner + key
We want influencers to be informed
X
Talking points
Commentators
influencers/commentators
We are aware of how the regulations
•
Commerce Commission’s role as
Released Under Official Information Act 1982
COORDINATED AND CONNECTED
Government
affect their work. They support us to
regulator within the sector
PUBLIC SECTOR
partners: MBIE,
BAU meetings: Imp Director with
2
connect with audiences in common.
•
Here’s what we can expect based on
X
X
X
X
Talking points
We complement each other, provide
MSD, MPP, TPK
equivalents 1:1
We share each others’ public information
current bill
one voice to the public
[who else?]
and messaging.
•
Areas of concern/interest
STAKEHOLDER LIST
COORDINATE
NO SURPRISES, GOOD COMPLIANCE
OWN THE NARRATIVE
AND CONNECTED
BUSINESSES
GROUPS
INFLUENCERS/
GOVERNMENT
THE BIG THREE
SEEKING TO
MEDIA
IWI
REPRESENTING
CONSUMER NZ
CONSUMERS
COMMENTATORS
PARTNERS
ENTER INDUSTRY
SUPPLIERS
Foodstuffs NZ
Tex Edwards
TVNZ
Iwi Chairs Forum
NZ Food +
Consumer NZ
All New
Think Tanks?
MBIE
Foodstuffs SI
?
RNZ
Grocery Council
Zealanders
International peers
MSD
Woolworths
Newshub
Hort NZ
Economists?
MPP
NZ
NBR - Dita di Boni
Pork NZ
TPK
NZH - Kate
Poultry Industry
Patrick Smellie
Stats NZ
McNamara (NZH)
Association
Tex Edwards?
DPMC
Susan Edmunds
Beef + Lamb
CCA Minister
(Stuff)
Dairy NZ
Newsroom
Apiculture NZ
The Spinoff
Retail Meat NZ
Egg Producers
Māori media
Federation
NZ Seafood
Tom Pullar -
Industry Council
Strecher
S/H LIST – not covered.
• Think Tanks [who are these? influencers?]
• Law firms [how relevant? Open Letter?]
• Smaller retailers/Dairy owners + small players [do we need to include?]
S
• DRS – where does this fit?
• Land owners and developers
KIN
N
• Budget advisory services [ do we need to separate out or same as consumers?]
E
J
• Restaurant NZ
IN
• Retail NZ
T
• Chambers of Commerce
R
A
• Business NZ
M
Released Under Official Information Act 1982
3
ASSETS
Influencers/
Other
Groups rep
Govt
ASSETS
Big 3
New entrants
Media
Iwi
Consumer NZ
Consumers
Commentato
retailers
suppliers
partners
rs
X
1.
Presentation
X
X
X
(hui
X
participants)
2.
Q+As
X
X
X
X
X
Website
3.
landing page
X
X
X
X
+ content
4.
Open Letter
X
X
X
Email content
5.
calendar +
X
X
X
content
One page
visual of
6.
X
X
X
system/CC
role
Social media
7.
X
S
posts
KIN
N
8.
Talking points
X
X
X
X
E
J
IN
T
R
A
M
Released Under Official Information Act 1982
4
1.
Amend framework and plan ready for Committee
meeting: 7 March | Anna
2.
Draft key messages and asset outline: 28 Feb | Anna + Beks
Next steps
3.
Finalise draft assets ready for Committee Meeting:
7 March | Anna + Beks
4.
Message house feedback: 28 Feb | Alice + Nick
5.
Amend MH, ready for Committee meeting: 7 March | Anna
S
KIN
N
E
J
Question: Can we reach out to the majors before sign off from
IN
T
Committee?
R
A
M
Released Under Official Information Act 1982
5
