2023-10-31-Brown-OIA
28 November 2023
Jason Brown
[FYI request #24616 email]
Tēnā koe Jason,
Official Information Act request Thank you for your Official Information Act 1982 (OIA) request of 31 October 2023 to the
Government Communications Security Bureau (GCSB) seeking information about CERT NZ’s
Exposed photo exhibition. You requested:
1. Cost of making this exhibition and all costs relevant to its commission, completion,
advertising and publication.
2. How long this project took to complete from concept to completion
3. Cost of any engagements that were required with third parties for professional services
such as marketing houses or similar (name of not required)
By way of background, CERT NZ runs a Cyber Smart Week campaign every year, and to date it
has been our main annual public education campaign. This year Cyber Smart Week had the
theme of Exposed, and aimed to get people to consider their level of exposure to cyber security
risks.
To achieve this, we used the stories and images of real New Zealanders for an exhibition that
was available for people to see in person in Auckland. This was also used as the basis for the
images used in a campaign to reach as many New Zealanders as possible, through outdoor
billboards, social media posts and digital advertising.
Response to your request
In response to questions 1 and 3, the cost of making the Exposed photo exhibition, hosted in
Auckland between 31 October and 2 November, was $41,887.31 (excluding GST). This amount
covered the following costs.
Printing, mounting, installation and removal of the exhibition artwork = $13,240
Advertising the exhibition = $11,232.31
Venue hire (4 days) = $3,500
Venue staffing & security = $4,500
Exhibition planning (e.g. scoping locations, contracting, set-up etc.) = $9,415.
This amount does not include photography costs, as the photographer captured imagery, audio
visual and radio assets which will be used across a variety of campaigns, including the Exposed
photo exhibition, the 2023 Cyber Smart Week, and our Own Your Online campaign.
In response to question 2, work on this campaign started in June 2023.
Please note that images and video captured during the photography sessions will be also used
in a further campaign running mid- November to early December, and again in mid- January to
the end of February.
If you have any further questions about this response, please contact
[GCSB request email].
Kind regards,
Rob Pope
Director, CERT NZ
