AGENDA ITEM 2.12
PUBLIC INTEREST JOURNALISM FUND: INDUSTRY DEVELOPMENT
FUNDING DECISIONS
RECOMMENDATION
That the Staff Investment Committee
approves funding up to:
● $191,000 to BusinessDesk for
BusinessDesk Cadet Training Programme (Single Media Entity),
● $49,324 to Tikilounge Productions for
Coconet Reporter Training (Single Media Entity)
● $287,310 to The Spinoff for
Current Affairs and Culture Magazine Mentorship Programme (Cross-
Sector Training),
● $121,420 to Attitude Pictures for
Disability Roadshow (Collaborative Media/Education),
● $50,610 to Newsroom NZ Ltd for
Newsroom NZ (Single Media Entity),
● $98,256 to Kowhai Media Ltd for
Photo Aotearoa (Single Media Entity)
● $361,815 to Aotearoa Media Collective for
Pīpī Paopao (Te Tiriti Partnership and Education)
● $300,800 to Stuff for
Training: Multi-Lens Journalism (Collaborative Media/Education)
● $171,654 to Stuff for
Training: Stuff Circuit Internships (Single Media Entity),
and
declines funding of:
● see Annex A for the shortlisted proposal recommended for decline at full proposal stage.
9 shortlisted applications recommended for total funding of $1,632,189.
shortlisted application recommended for decline seeking total funding of
BACKGROUND
1.
In January 2021 Cabinet agreed to draw down $55 million over the next three years (2021 - 2023) from the
tagged contingency set aside by Cabinet for broadcasting initiatives. This funding will be administered by NZ
On Air to support the production of public interest journalism including Māori and Iwi journalism that is
under the Official Information Act
relevant to and valued by New Zealanders.
2.
General Guidelines for the PIJF were published in April 2021. The principles set out in
the Cabinet paper have
informed the design of the Public Interest Journalism Fund (PIJF). NZ On Air col aborated with Te Māngai
Pāho on the design and delivery of the fund.
3.
The PIJF is structured to support journalistic capability across three funding pillars: Projects, Roles and
Industry Development.
ROUND OVERVIEW
Released
4.
This first round of the PIJF sought applications to the Projects and Industry Development pillars of the fund.
Information for this May/July 2021 funding round outlined the assessment criteria and funding priorities to
applicants.
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5.
Applicants were first asked to submit five-page proposals by 13 May, which were individually assessed by
panellists. A hui was then held on 21 May to shortlist proposals. Shortlisted applicants then submitted full
proposals by 3 June. Fol owing further individual assessment, hui were held on 10 June and 14 June to
decide on the funding recommendations outlined in this paper.
6.
NZ On Air earmarked $9.6m to this first funding round, and received 122 first-stage applications collectively
seeking over $50m.
Round Overview - PIJF: Industry Development Fund
7.
The assessment panel for PIJF: Industry Development applications included:
•
•
Raewyn Rasch (Ngāi Tahu) - NZ On Air Head of Journalism. Former General Manager Māori and
Pacific programmes at TVNZ, executive producer of Seven Sharp, producer of Fair Go and Marae
Investigates, TV and radio journalist
•
Anna Currie - NZ On Air Funding Advisor
8.
Conflicts of Interests (COI) are outlined as below. Funding assessors did not assess applications, and were
not involved in the funding decisions for these applications.
•
•
knows applicants personally.
applicants personally
9.
Raewyn Rasch declared a potential COI for
under the Official Information Act
The Head of Funding reviewed this COI and deemed that this was not
a material COI and that Raewyn could provide impartial assessment of these applications.
10. The Industry Development pillar of the PIJF is an acknowledgement that training, and development are vital
to the delivery of short and medium-term talent gain in the journalism sector. This funding round accepted
applications across the following Industry Development categories:
a. Cross-sector training/cadetship collaboration between media entities
b. Training that supports the PIJF goals of encouraging Te Tiriti partnership and education
c. Training/cadetship collaboration between media entities and journalism courses
Released
d. Internal training/cadetships specific to a single media entity
e. Funding for small-scale, targeted initiatives focused on sustainability / innovation
11. In determining funding recommendations, alongside the individual merits of each application, the panel also
considered missed opportunities around platform coordination and collaboration in the delivery of large-
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scale national schemes. In these instances, assessors declined applications at the first stage in order to
address this issue with the sector directly at the PIJF summit held on 9 June.
12. Of the 122 first-stage applications received to this PIJF round, 23 were Industry Development applications
col ectively seeking over $9.5m.
13. One Industry Development application,
Te Rito Journalism Project (Media Entity Collaboration) for NZME,
Māori Television, Newshub and Pacific Media Network is seeking $2,419,253 over the next two financial years
and is in front of the Board for consideration. The recommendation for this is included in Annex B.
14. Two applications were declined for assessment because they did not meet NZ On Air’s standard threshold
for assessment. These are included in Annex B.
15. The panel shortlisted 11 Industry Development applications, and, following assessment of their full
proposals, 10 are recommended for funding approval. Individual assessments of the funding
recommendations are included below.
GENERAL ASSESSMENT & STAFF OPINION
BusinessDesk Cadet Training Programme
BusinessDesk
$191,000
Key Personnel
Title/s
Relevant Past Work
Synopsis
16. This is a single media entity training proposal that would train at least two potential junior business journalists
at the Auckland and Wel ington newsrooms of BusinessDesk.
General Assessment 17. There is a perceived lack of specialist business reporters and BusinessDesk provides a credible environment to
mentor and train new business journalists through a mixed model of directed learning, on-the-job training,
and mentorship.
18. BusinessDesk claims that with its level of specialisation, cadets can be seen as a potential liability. Mistakes
they might make or things they might miss can impact a publication’s reputation. The level of oversight
required to maintain standards puts this request beyond business-as-usual for BusinessDesk.
19. The 12-month training scheme would operate by deploying senior resource to training and oversight roles for
junior or cadet roles, augmented by the part-time employment of a tutor/supervisor with relevant business
under the Official Information Act
journalism experience.
20.
It seeks
to prioritise applicants who will add to the diversity of NZ business journalism and NZ journalism in general.
21. BusinessDesk has worked with experienced
journalism academic
to create the
outline of a training programme (which was detailed broadly in the proposal). They are in discussion with the
to give cadets access to their modules. They have agreed to this but have
not yet signed a contract. This means the cadets could study specific areas, such as media law,
22.
Released
BusinessDesk commits to employ al cadets that meet their quality criteria. These will be fulltime roles and the
proposal details a recruitment ad will be published once funded.
23. It has experience of bringing young reporters through the ranks and details the case of six such journalists who
have gone on to win awards and influential positions since 2008.
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24. Cadets wil be expected to produce content and a schedule of reviews will track and feedback on progress.
Cadets wil meet with the tutor once per fortnight along with bi-monthly reviews with the Editor and Head of
News.
Staff believes this should be a requirement given the
eligibility guidelines of the PIJF.
25.
Staff Opinion
26. This proposal does provide the outline of a training programme for a specialist genre of journalism not
provided for anywhere else and a commitment beyond the ‘learn by osmosis’ strategy of many mentorship
programmes.
27. Staff notes that while BusinessDesk’s acknowledgement of a need for a more diverse workforce is laudable,
the current proposal
This would need to be provided prior to
contracting.
28. Assessors felt there was
s and considering it will be marked as PIJF.
Funding is recommended,
Coconet Reporter Training
Tikilounge Productions
$49,324
Key Personnel
Title/s
Relevant Past Work
era, freelance
Mihingarangi Forbes
Journalist/ mentor
The Hui, TV3, Māori Television
Synopsis
29. This is a single media entity training proposal to upskill three Coconet reporter trainees in kaupapa Pasifika for
factual content for screen.
General Assessment
under the Official Information Act
30. The application details a five-week training period in which the three reporters work with mentors in both
masterclass form, and with one-on-one sessions. A fourth trainee would be invited to attend masterclasses
but not take part in the mentor programme.
31. On the job training will include work experience with
Mentors will take the reporters on a field shoot in their professional
environments to give them an insight into reporting for these TV current affairs shows.
32. The training outcomes would include 2 x on-screen new/ current affairs stories produced by each reporter.
33. The proposal profiles three candidates for the training, all of whom have already demonstrated significant
Released
skills. One won the
Another was a finalist in
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34. The application submits that on-the-job training with skilled journalist mentors would not be able to happen
without this PIJF opportunity.
Staff Opinion
35. Assessors were unanimously in favour of this application as they saw it addressed a real need to train Pasifika
journalists. One assessor commented
36. This proposal should be seen as career development training.
the high calibre of the candidates demonstrates the proposal has the potential to produce some very
influential journalists.
37. The cost includes paying the candidates during the training and payment to mentors. The generosity of
mentors to share their skills, (and the skills on offer are considerable) should not be underestimated.
Funding
is recommended.
Current Affairs and Cultural Magazine Mentorship Programme
The Spinoff
$287,310
Key Personnel
Title/s
Relevant Past Work
Synopsis
38. This is a cross-sector training proposal to pair cadets with an experienced mentor across a group of New
Zealand publications, to be administered by The Spinoff.
General Assessment 39. This proposal is for a five-month cross-platform mentorship programme for three paid cadetships.
40. The proposal is a collaboration between The Pantograph Punch, Metro, North & South and New Zealand
Geographic anchored by The Spinoff.
41. Each cadet wil spend four weeks, staggered over the course of the five-month programme at each of the
publications with a mentor working across the placements to manage the cadets.
42. Additionally, the mentor will organise a series of masterclasses available to the cadets and any other junior to
intermediate staff and contributing freelancers from each of the participating publications to attend. One of
the examples of a proposed masterclass topic was on Te Tiriti o Waitangi.
under the Official Information Act
43. The mentor wil work with each candidate to design a bespoke development programme working alongside
them to develop projects assigned by editors.
44. The proposal projects that each cadet will produce 1 – 2 major pieces of stewarded content which will be
published and acknowledged as PIJF.
45. The proposal acknowledges the need to increase the diversity of the journalism workforce and has enlisted
to help in the recruitment process and to provide ongoing pastoral support.
46.
Released which has produced two journalists who now have ful time roles. However, it says it
would have liked to have offered both interns mentorship and the scale and collaborative nature of this project
it is proposing is outside of its resources to deliver in-house.
47. The Spinoff sees the programme as a pilot which could provide a template for future training, and it will deliver
a case-study to NZ On Air to help inform future decision making.
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Staff Opinion
48. The assessors were generally in favour with one commenting, “
I believe something like this is long overdue
and recommend we fund it fully on the condition we see a fully developed mentoring programme at an
appropriate date after the funding of the manager and mentor.”
49. While the proposal outlines a cultural strategy that states: “…
there has been an issue of trust for Māori and
Pasifika people with mainstream media, and we want to ensure this process from the very first touchpoint is
one that wil be different and that wil take into account cultural factors”, it doesn’t provide any detail on how
it will achieve this or a commitment to Te Tiriti specifically, which was noted by the assessors.
50.
the masterclasses could provide considerable upskilling for a
range of journalists across the group of publications. The funding of a mentor to oversee the programme wil
ensure quality outcomes.
Funding is recommended
Disability Roadshow
Attitude Pictures
$121,420
Key Personnel
Title/s
Relevant Past Work
Synopsis
51. This is a collaborative media education program involving workshops and internships on a national scale. Led
by Attitude Pictures, this training program would educate journalists in best practice disability rights and
reporting.
General Assessment 52. There are two parts to this proposal, a series of half-day workshops to be conducted in seven centres around
New Zealand (provisionally Auckland, Hamilton, Bay of Plenty, Palmerston North/New Plymouth Christchurch
and Dunedin) and one full time role for an emerging journalist who lives with disability.
53. The intern would be coached in reporting and produce written articles about the disability sector with content
published on attitudelive.com and shared as appropriate with media partners across NZME.
54. The proposal claims misconceptions about people who live with disabilities are tied to misreporting and a lack
of stories that give voice to this sector. It says in 16 years they know of only one young journalist with a
under the Official Information Act
disability that has been employed full time into a news organisation.
55.
56. The proposal claims a minimum of
journalists will be upskilled through the workshops.
57. The workshops will cover a range of issues to educate journalists in story-tel ing language, empathy and the
political nuances associated with disability rights and reporting.
58. Attitude has played a voluntary role in media training over the past 6 years lecturing students
Released
59. The applicant proposes consultation with the disability sector to establish the workshop frameworks before
the workshops are rol ed out
. The internship would run from
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60.
Staff Opinion
61. While most assessors were in favour of funding one felt this project might open the door to other interest
groups and stated, “
It is not journalism and falls within the realm of communications/PR intended to
manipulate news media content.” However, the other assessors commented that it was a wel -outlined series
of workshops that satisfied PIJ criteria.
62. Attitude is a quality applicant with the ability to produce fair and balanced workshops. Staff does not agree
this application could be considered ‘media manipulation’ and believes that upskilling journalists to provide
better coverage of persons with disabilities (an important s36(c) audience) is a missing area of public interest
journalism and worthy of funding.
63. While there is a partnership with
mentioned in the proposal, there is no outline of how this partnership
works in practice or how attendance of the workshops wil be managed. It is also unclear whether the
workshops are only for
staff. There is also no commitment from
to ensure staff will attend the
workshops even if they are funded or how many staff it intends to upskil .
64. Given the difficulty newsrooms face in having staff attending training programmes, staff posits that a digital
module could be developed to cover those who will invariably fail to show up. Staff will speak to Attitude
about this further.
65. If funded, staff will encourage Attitude to generate wider sector buy-in of the workshops given the positive
impact they could have across the industry.
66. Staff also notes that whilst Attitude spoke to them at the recent PIJF summit about an interest in developing
a stronger kaupapa Māori approach to their work, there is no direct mention of a commitment to Te Tiriti and
what a commitment looks like for this programme of work.
67. The outline for the workshops is focused and clear, however the plan for the ongoing internship and training
is lacking in important detail. Staff recommends that this work is better scoped out prior to contracting.
68. Attitude works tirelessly to address misrepresentation and missing representation of the disability sector in
the media, and this initiative will upskil the wider sector and deepen the reach of this important PIJF mahi.
Funding is recommended
under the Official Information Act
Newsroom NZ
Newsroom NZ Ltd
$50,610
Key Personnel
Title/s
Relevant Past Work
Synopsis
69. This is a single media entity training proposal to upskill Newsroom’s two recently employed graduate
journalists.
Released
General Assessment 70. This proposal is to provide training in current affairs reporting for two
journalism graduates recently
employed by Newsroom.
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71.
is a
and
has had experience
living and teaching in
72. The proposal is that the interns would spend an average of one day a week being mentored or tutored and
details a list of Newsroom staff who will offer mentoring including
73.
has agreed in principle to short
secondments for the interns to work with
and in return, Newsroom would
be open to reciprocating
74.
75. Concrete outcomes of the training will include interns building a portfolio of work that includes at least one
long-form written story, one broadcast story (video or audio) and investigative story (or evidence of
contribution to a Newsroom investigation), a broadcast ready podcast for an episode of
The Detail, a suite of
multi-platform social media posts, production of Newsroom’s EDM, Week in Review and editing of the
homepage along with a published piece of in-depth court reporting, and a written or broadcast item for
76. The applicant says it has been committed to upskilling reporters for some years, but the quality of the
mentoring is limited by the work demands of senior staff and PIJF will enable the
required to free up
journalists to provide structured training.
77. The applicant states it is their intention to apply for PIJF role funding to employ a Māori or Pasifika journalist
who could be added to the training scheme with little additional cost.
Staff Opinion 78. The cost of this scheme at
and the potential to cover a third intern puts it at the more cost-
effective end of al the training schemes proposed (
).
79. The breadth of training offered in this scheme from investigative reporting to podcast production, radio and
even social media content creation means the interns will have been exposed to every facet of journalism
under some of the country's best practitioners.
80. The portfolio each intern will build provides concrete outcomes they will be able to offer as a demonstration
of the skil s they have learned not only to the PIJF but to future employers, and the collaboration with RNZ
provides for a potential skills sharing arrangement that will benefit both organisations.
under the Official Information Act
81. Newsroom has demonstrated its commitment to Te Tiriti o Waitangi by reaching outside its organisation to
partner with Māori expertise and one of its interns
However, it would be good to see a strategy acknowledged within the proposal.
Funding is
recommended
Photo Aotearoa
Kowhai Media Ltd
$98,256
Key Personnel
Title/s
Relevant Past Work
Released
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Synopsis
82. This is a single media entity training proposal led by Kowhai Media for NZ Geographic. Photojournalists would
be trained via a four-day workshop and a 3-month mentoring programme.
General Assessment 83. The proposal outlines the collapse of photojournalism in New Zealand
says this decline is echoed across the industry. “
It’s like the nation has lost its eyes.”
84. This proposal would fund a four-day live-in workshop for 20 photojournalists offering both masterclasses and
hands-on projects and assessments and wil be based on a workshop framework developed by the
international y renowned
85. The workshop will be run by internationally renowned and award-winning photojournalist
(a
Kiwi who now lives in
).
has run three
and was
teaching career includes
,
;
at the
;
and
86. Open applications wil be sought through Kowhai Media’s database of
editorial photographers who have
entered the Photographer of the Year in the past 12 years along with the databases of partner media,
87. This is not a programme for new photojournalists but to hone the skills of existing and emerging practitioners
and the recruitment will look to balance experience of fulltime professionals with those not fully developed.
88. The applicant seeks to “correct the imbalances of an industry long dominated by Pākehā practitioners,
predominantly male.” They have set a diversity minimum quota of
89. Applicants will be chosen via an online form outlining their experience, interests and an uploaded portfolio of
20 relevant images.
90. The workshop will be held in Ngāruawāhia and cultural advisors have been engaged to ensure cultural safety
and to provide liaison with
as the photographers move around the vil age working on
under the Official Information Act
assignments. Images from the workshop will be displayed in Ngāruawāhia, New Zealand Geographic and other
media.
91. The workshop will be followed with three-month photographer mentoring and speaker sessions uploaded to
NZGeo.com where they will be freely available to the public.
Staff Opinion 92. This is a highly developed training scheme offering what will likely be a high-quality experience not available
anywhere else in New Zealand and meeting the needs of a significantly at-risk corner of the journalism sector.
93.
Released
The cost of bringing
is more than made up for by
experience not only as a
top-class photojournalist but also
deep experience as an educator. Being a New Zealander who
understands the local sector is also important. This will no doubt be a highly sought-after programme with
long-lasting skills development.
Funding is recommended.
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The Pīpī Paopao Project
Aotearoa Media Col ective
$361,815
Key Personnel
Title/s
Relevant Past Work
Synopsis
94. This is a cross-sector col aboration between Aotearoa Media Col ective and Māori radio stations, with the
support of
. This Te Tiriti Partnership proposal intends to train Māori journalists,
through regional workshops and technical teaching, in order to strengthen indigenous public interest
journalism in Māori communities.
General Assessment 95. The proposal sets up individualised training programmes for groups of iwi radio stations split into eight
regions which will be provided via wānanga in those areas. All 21 iwi radio stations are covered by this
proposal.
96. The 3-day workshops wil be held in Northland, Auckland, Gisborne, Whānganui, Taupo, Christchurch,
Tuaranga and Wellington.
97. It is proposed that 100 members of the Iwi radio network will be trained through
Pīpī PaoPao over the course
of six months.
98. The
Pīpī PaoPao team have already established the priorities for training in each zone in discussions with the
iwi radio stations and the training requests range from courts and tribal politics to social media writing and
election and budget reporting.
99. The curriculum for each zone will be led by
100.
in kind for technical support and
has committed
to including
Pīpī Paopao as a component of the MOU between
101. Trainers committed to the project include
under the Official Information Act
102. Those participating in the wānanga will have their positions backfilled by the project with what is called
location fees koha and trainers who will have to take leave from their current roles will receive a trainer fee
to cover their time and loss of income.
103. Included in the wānanga wil be training around how to upload to
Released
104.
105. Training will cover both te reo Māori and English language reporters with half of the trainers intended to be
bilingual.
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Staff Opinion
106. This is a training scheme that truly meets the needs of iwi radio because they have col aborated with the
stations to produce it and it meets the criteria of the PIJF. Assessors noted the strength of it being a ‘by Māori,
for Māori’ initiative.
107. Iwi stations have had little to no opportunity for journalism training and this project is the first of its kind at
this scale and level of collaboration across the sector.
108. While the range of the training is outlined, there is detail missing in terms of the depth of what the training
will cover. Staff would expect to see detail on this as part of one of the early project drawdowns, once research
has begun.
109. Assessors were very positive about the calibre of the trainers and their generosity in sharing their skills.
110. Due to its focus on Iwi radio – this project will be complementary to another cadetship application,
Staff is optimistic that there could be genuine opportunities for
the two initiatives to co-operate and they intend to facilitate this joined-up kōrero if both project are funded
to ensure there is no duplication of payment going to cadetships across both schemes.
111. Considering the complexity of what is being attempted, assessors felt that the costs were reasonable and that
improving the standard of journalism for iwi radio stations in particular will have a positive impact on Māori
communities throughout the country and into the future.
Funding is recommended.
Training: Multi-Lens Journalism
Stuff
$300,800
Synopsis
112. This media entity collaboration proposal is a foundational course for Stuff journalists, shared across the
industry, to fundamentally shift representation in New Zealand media.
General Assessment 113. This project proposes developing a series of workshops and online training modules to improve how the media
represents all New Zealanders.
under the Official Information Act
114. The content of the workshops wil be developed in conjunction with external experts, community
organisations and people with lived experiences.
115. It comprises a series of compulsory online training modules to lift the cultural capacity of all existing and future
Stuff staff and will be rolled out to all newsroom staff. The 8’ – 10’ videos and accompanying questionnaire
will be integrated into Stuff’s internal learning hub and induction process.
116. The online modules will be followed by a series of two-day training workshops to every Stuff newsroom with
key speakers from the online modules.
Released
117. A
Multi-lens Journalism two-day hui will be a platform for Stuff to share the outcomes of the workshops, online
training and roadshow with other media and media organisations with the aim of producing a joint industry
commitment and statement around how the media wil better represent the diversity of Aotearoa.
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118. The modules wil be developed with external experts including
119. The modules include: Cultural Safety explained, Te Tiriti o Waitangi, the history of colonisation, unconscious
bias, race and racism, gender and sexuality, media and disabilities, ageism, diversity in voices and the role of
te reo Māori, practical protocols in cultural settings.
120. The training modules and roadshow will be offered to journalism schools and other media at the completion
of the Stuff programme.
121. A detailed plan and staged approach to the project is included in the application with the first stage due to
start
Roadshows wil happen
between
122. A detailed series of success measures is proposed including
Staff Opinion 123. The budget increased between short proposal and ful proposal submission stage after staff provided feedback
from the assessors that external experts (not just Stuff staff) should ideally be part of the programme to ensure
its validity and wider sector buy-in. Expert consultation fees are now scoped and included.
124. This is a ground-breaking proposal that seeks to upskil the cultural capacity of the country’s largest media
company and then engage the entire sector in taking its lead. While the initial training is focused on the Stuff
workforce, the commitment to share the resources and outcomes with journalism schools and other media
after the initial roll out demonstrates the authenticity of the proposal’s aims.
125.
not counting the likely incalculable outcomes and further reach once the training models are released to
journalism schools and other media.
126. Even without this wider sector commitment,
and
the thorough nature of the proposal including compulsory course attendance, means the project should have
a substantial impact for journalists and audiences throughout the country.
127. This proposal shows significant leadership and strengthens the PIJ intent and position Stuff took last year in
apologising to Māori for past biased reporting.
Funding is recommended.
under the Official Information Act
Released
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under the Official Information Act
Released
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ATTACHMENTS
under the Official Information Act
Released
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